Digiday Dialog with Skyword: Content Marketing for Retailers

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1 Susan lives in Boston, and she needs new running shoes.

Transcript of Digiday Dialog with Skyword: Content Marketing for Retailers

Page 1: Digiday Dialog with Skyword: Content Marketing for Retailers

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Susan lives in Boston, and she needs new running shoes.

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IMAGE / MADONNA

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They are desperately seekingSusan.

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What happened?

It used to be easy to reach her and help her enjoy her passion for running.

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The New Marketing B2C Customers

3,000 shoppers, 3,000 different shopping paths