Content Rising Summit 2015: Skyword Video - When Stories Move
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Transcript of Content Rising Summit 2015: Skyword Video - When Stories Move
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Skyword Video: When Stories MoveJune 18, 2015
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Skyword Video
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Speaker
Scott Ludwig@BostonRSSenior Director, Content Services at Skyword
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Video is power
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laugh
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cry
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inspire
inspire
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teach
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Stop interrupting what people loveStart becoming what people love
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Such power can be habit forming
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The opportunity is HUGE
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1.5 Billion
Source: Cisco
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Video encourages customers to go deeper…
Source: Reel SEO Video Marketing Survey and Business Video Trends, 2013
88% more time spent on
website
86% increase
in conversion rates
60% of site visitors watch before
reading
200% to 300% increase in
video click-through rates
Shoppers
200% more likely to purchaseShared
1200% more times than link
and text combined
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But most brands FAIL atbuilding audiences with video
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Why?
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There are obstacles...
1. Expensive2. Time consuming3. Difficult to produce4. Hard to manage 5. Limited bandwidth
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There is a better way – and we don’t need to reinvent
the wheel
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It’s not about going viral
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It’s about building a loyal audience
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…and encouraging DISCOVERY
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Stop thinking about video as a single storyStart thinking in episodes
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Experience the connection of mirror neurons
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=
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So what’s your story?
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You’re going to need help…
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• A sustainable approach to original storytelling• Creative marketplace, project management software,
and professional services• Easy and cost-effective
Skyword’s Video Solution
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What We Offer
Services & Strategy
Creative Community
Project Management
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Are you ready to elevate your brand’s story with video?
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Thank youPlease share your feedback with us:
http://j.mp/crsummit2