The Value of User Experience (from Web 2.0 Expo Berlin 2008)
Dev2014
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Transcript of Dev2014
2014 Web Site Plan
2013 - Taking a look Back
Development Categories
• Server - Improve Speed and Uptime
• Backend - Product data, customer information, API connections, syncing data
• Frontend - Everything customers see on the site
Server Improvements
• Caching and various speed improvements
• SOLR Search (much faster)
• Result: 99.86% Uptime Q4 2013
Future Projects
• CDN - Content Delivery Network
Backend Improvements• Version Control
Backend Improvements
• Upgraded Import/Export Modules
• Upgraded Video Module
• Listrak Integration & Syncing
Future Projects
• Inventory Messaging 2.0
• Call Tracking
• Build-able Shipping Promotions
Frontend Improvements
Search Users Y over Y:
• 50% Increased CR
• 90% Increased Revenue
• 23% Increased AOV
50% IncreasedConversion
Rate
Frontend Improvements• Updated Product Page
Frontend Improvements
• New Header
Frontend Improvements
• Consoles Page
Future Projects
• Data-Driven Home Page Updates
• Updated Product Reviews and Blog Comments Engine
• Smart Pricing on Product Pages
Small Projects & Bug FixesRemove Extra Templates/Skins
Broken Documents Upload
CSS Tweak for Dropdown search
Remove Code Snippet from Template
Update Styles for Vintage King Dropdown Search
Listrak Module Issues Remove Existing "Call for Pricing" Rules from Template
Listrak Preference Center Code Snippet
Investigate Nexcess bandwidth overages
Ascending/Descending Arrow on Categories
Style SOLR Search Results
Fix Banner Rotator - Layout Update
Remove "Position" as a Sort option
Install/Configure/Uninstall Manadev
Review Data/Find list of products with video
Sort by Position Bug
Automatic Callout Extension - Slowing SOLR Hide Attributes on Additional Information
Install MagmiVideo Scrollbar on Products with More than 4 Videos
503 Error When Saving Products
Fix Broken Images in Wordpress
Negative Values in Price Step - Layered Navigation
Weird "Out of Stock" Behavior BugGift Card Template
fixLog in Limits on PHP
Update Sift Science Code
Checkout Issue - Cart won't load/Internal Server Error
Current Projects
• Responsive Design
Current Projects
• Checkout Funnel Tracking
2014 RecommendationsHuman Element (Rocks)
•30-50 Hours Per Month at $125/hour
Nick Johnson (Very Specific Rocks)
•5 Hours Per Month at $100/hour
2-3 Targeted and Specific Freelancers (To-Do’s)
•15-20 Hours Per Month at $40-60/hour
What About Hiring Full-Time
• Higher quality - We will be pulling from 5-7 certified developers with much more experience
• We can turn up and turn down our investment/workload on a monthly basis
• No training or education necessary
BudgetAdwords
Text Ads$40,00
0
Shopping Ads$30,000
Experimental Ads$20,000
BudgetSite Development
Human Element$60,00
0
Inventory Messaging 2.0, Lease Calculator, Responsive
Nick Johnson$5,00
0
Instant Plug-In Downloads, 3-Easy Payments
Targeted Freelancers & Consultants
$35,000
Landing Pages, SEO Audit, Design Tweaks