Denis Brunetti Vice President Ericsson Vietnam, Cambodia & Laos
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Transcript of Denis Brunetti Vice President Ericsson Vietnam, Cambodia & Laos
oTT Opportunities for Operators in vietnam
Denis BrunettiVice President
Ericsson Vietnam, Cambodia & Laos
VIETNAM since 3G launch
Oct 2009
2013
Launch of 3G services in Vietnam
19 million 3G
subscribers
Mobile data traffic
increased up to 4 times
in past 12 months
OTT innovations
smartphone usage in VIETNAM
Base: Smartphone users
Source: Ericsson ConsumerLab Analytical Platform 2012 and 2013
WWW
appsms Browse
internetInstant
messagingemails Apps Usage Social network video clips
95% 68% 15% 25% 35% 38% 25%
97% 67% 45% 35% 38% 58% 30%
IM
2012
% of usage at least once a week
There is increased usage of instant messaging, social networking, video clips and emails in Vietnam
2013
Smartphone experience
Do you experience issues with your smartphone?
Source: Ericsson ConsumerLab 2012
IT’S ALL ABOUT THE ‘NETWORK’
MOBILE BROADBAND MONETIZING CLOUDS VIDEO GROWTH 50 BILLION
‘5 PILLAR’ NETWORK REQUIREMENTS
SMARTSMART SCALABLE SIMPLE SUPERIOR SECURE
Penetration
Price
SingleFlat rate
Offer
Lost revenue opportunity
Best-effort broadband
Diverse offerings, leveraging QoS & Policy Control
Price
Penetration
Service-based broadband
Flat rate –> Volume based –> Value based
Smart offerings
TELKOMSEL INDONESIA
Within 2 years:•MBB Sub Growth 45%•Revenue Growth 23%
Daily: USD 0.1Weekly: USD 0.5Monthly: USD 2.1
Shared text messages
Shared voice minutes
Shared data
Shared plansBusiness opportunity
Number of devices
Leveraging OTT Brands
Unlimited music streaming
on all devices for USD 15 per month
Unlimited music streaming
on all devices for USD 15 per month