D I Y I-KNOCK-FASHION.pdfKatrina Kaif and Malaika Arora always rock the show with their glamour’s...
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E- MAGAZINE • ISSUE 1 • JUNE 2020 DISCOVER THE FUTURE OF FASHION LOCK DOWN EDITION DIY ONE LIPSTICK DIFFERENT USES! CELEBRITY LOOKS VISUALLY PLEASING CELEBRITY FASHION SHOW LOOKS BLOG IMPACT ON PSYCHOLOGY OF FASHION WATCH! RAHUL MISHRA THE GLOBAL FASHION ICON! FASHION & BEAUTY TRENDS 20 20 THE SUSTAINABLE DESIGNER EXPLORE
Transcript of D I Y I-KNOCK-FASHION.pdfKatrina Kaif and Malaika Arora always rock the show with their glamour’s...
E - M A G A Z I N E • I S S U E 1 • J U N E 2 0 2 0
DISCOVER THE FUTURE OF FASHION
LOCK DOWNEDITION
DIYONE LIPSTICKDIFFERENTUSES!
CELEBRITYLOOKSVISUALLY PLEASING CELEBRITY FASHION SHOW LOOKS
BLOGIMPACT ON
PSYCHOLOGYOF
FASHION
WATCH!RAHUL MISHRAT H E G L O B A LF A S H I O NI C O N !
FASHION &BEAUTYTRENDS
2020
THESUSTAINABLE
DESIGNER
EXPLORE
WHAT'S HOT IN FASHION!Visually Pleasing Celebrity
Fashion Show Looks
Eye Candy Looks OfThe B-Town Actress!
Cannes: Bollywood Diva’sEye Gladdening Looks!
Bollywood has an ever breaking connectionwith the fashion world creating latest fashion
trends in India for women and men.
Katrina Kaif and Malaika Arora alwaysrock the show with their glamour’s looksand confidence.
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How Are B-Town QueensDealing With The Lockdown?In this pandemic situation, our favoriteactresses are spreading positivity and teachingus how to make the best of the quarantineperiod.
At Cannes, Indian actors took everyone by storm.
H&M Collaborateswith Indian FashionDesigner SabyasachiMukherjee
Fashion DesignersSupport The CSFInitiated By FDCI
FASHION NEWSNykaa Retrieves INR 100 Crore FundingFrom Steadview Capital
London FashionWeek InitiatesGender Neutrality
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China has led to a profound and seriousimpact on the global economy and changedthe dynamics of the fashion industry. Thesituation is severe but the right policies canmake a difference in fighting the COVID-19 and mitigating its impact. Just like anyother industry, the fashion industry is alsoshaken but the designers across the worldincluding Indian fashion designersunderstand their job and are finding newways to invent the future of fashion culturein accordance to the behavior of theconsumer which is definite to change oncethe lockdown is lifted, due to the fear of thevirus. The fashion industry is looking forscenario planning and financial forecasting.The industry is critically finding newperspectives to stay in touch withconsumers. The fashion brands are adoptingnew strategies, encouraging consumerconnections wherever possible, and utilizinghuman power technology by taking onlinepolls and unique content creation.
A speculated report indicates that significantcrises are brewing in the fashion industry,and there could be more than 40% drop inthe demand after the lockdown. Theexpected drop in the market can further leadto almost 50 lacs jobs in the apparel industryat risk. The Indian government has adoptedvarious measures but it’s still clear that theapparel industry requires more support dueto the problems of dying exports, migrantlabors, changing consumer behavior andunavailability of resources along withrestrictions. The pandemic has brought the world to ahalt as nothing else could, our minds arestill longing for a return to normality. Allthese factors in a way are going todrastically change the dynamics of thefashion industry and consumers lookout.It is expected that consumers even afterthe lockdown, are going to restrictthemselves a little before shopping forluxury goods.
Would Consumers Prefer Fashion OverNecessity?The market is not going to be full ofshoppers but the one who’ll still beshopping is the young consumers.The ones with job security will bespending more time online as theycontinue to work from home, whichwill further lead them to check outthe new in fashion and influencetheir shopping. The fashion market isgoing to witness the youngconsumer in a higher ratio than theolder ones. Once the lockdown isover, the pandemic’s effect will stayin the consumer behavior furtherleading the affordable onlinepurchases to flourish.
IMPACT ONPSYCHOLOGY OFFASHION AFTERCOVID 19 40% DROP IN DEMAND POST LOCKDOWN
50 LAC APPAREL SECTOR JOBS AT RISK
Tap To Read More
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DO IT YOURSELF!Discover The Future of Beauty
BEAUTYONE LIPSTICKDIFFERENT USES!!
AS A COLOR CORRECTOR
Apply the lipstick on your fingers to dab it onyour cheeks. Slowly moving in the same strokes
as a blush.
LIPSTICKApply a lip balm followed by a lip liner thatmatches the shade of your lips. Wear the lipstickstarting from the upper centre moving towardsthe corners, blot your lips.
AS A BLUSH
Put the lipstick shade on the eyelid, use yourfinger or brush to blend it, add coats of mascaraand you are ready to go!
AS AN EYESHADOW
AS AN EYELINERIf you have a liquid lipstick, just bury the
eyeliner brush in it, line your top lid stayingclose to the lash line then extend it outward.
Apply creamy lipstick under your eyes, and puton your regular makeup to hide your darkcircles. 4
MENSTRUAL HYGIENE DAY - THE WAVEOF CHANGEMenstruation or Periods is a monthly cycle that prepares the women's body forpossible pregnancy also embracing the changes it is going through. The bleeding ispartially blood and partly tissues from inside the uterus. It is a biological processthat empowers women with procreation and growth.
A recent event in the western part of India 'Gujarat'- Bhuj, gloated stripping thedignity of women due to Periods. 68 young women were pulled out of class andwere asked to remove their lowers for inspection. The college officials doubtedthat menstruating women were breaking the rules by sitting with everyone formeals and touching other women and officials during their 'that time of themonth'. The rural parts of India definitely lack light on the subject of Periods forwomen. While these girls feel traumatized with this incidence, imagine the stateof 64% (source- 2019 data) of the Indian women majorly in rural areas who do noteven have access to basic sanitary napkins during their monthly menstruation,and are also struggling with discrimination against them. Periods are whispered, wrapped under newspapers and black polybags in India. A BIOLOGICAL PROCESS THAT EMPOWERS WOMEN WITH PROCREATION IS TABOO IN INDIA! WHY?
PERIODS: THE EMPOWERINGCURSE OF INDIAN WOMEN
"History says that untouchability was abolished in India in 1955, But the truth is thatan advance version of it still exists, especially against women in the form of
menstruation taboo"- Lady Malitia
PERIODS- 'THAT TIME OF THE MONTH'A common phrase used during the 2-5 days bleeding tenure, ' That Time Of TheMonth' sails many women through the shameful, impure and dirty mindset ofothers. While many cultures in India celebrate the onset of womanhood (Orissa &South India) others look down upon it, but education and wide spread initiativesare changing the scenario and equalizing the state of women during Periods insemi urban, rural and metropolitan areas.
MYTHS ON PERIODS IN INDIA- Girls are IMPURE during Periods.- Pickle, curd & tamarind will rot, if menstruating girls touch them.- Tampons will break your hymen. - If you wash your hair before the 3rd day, the flow will be less and will hamperyour fertility.- Everything you cook will be a disaster.- Entering into temples during Periods is a sin.- Any physical activity or contact with spouse or partners will hamper the flow.- Periods can be a curse for others around, hence, women must stay alone andseparately during this time.- It is a disease and girls might die.
IMPACT OF THEMYTHS & SOCIO-CULTURAL TABOO
As periods are considered to be the impuretime and many avoid addressing the topic,about 60% of women in India do not haveaccess to information, sanitary napkins,and other products essential during thePeriods's duration.They use old cloth, dry leaves and evenashes or absorbent sand to hide the stains,either due to the shame, cultural practices,or poverty and poor economic status. Arecent survey conducted revealed thatabout 23 million girls drop out of schoolafter they hit their puberty in India. Not just this, to talk about Periods is restrictive, hence many don't even knowabout it before they get their first stain.Poor hygienic conditions, also lead to thecontracting of diseases such as CervicalCancer, Yeast infections, Urinary TractInfection, and Hepatitis B.
6Read More
GET INSPIRED!Samant Chauhan- Defining
Sustainability For Indian Fashion!
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DID YOU KNOW?
Another important reinvention was made in1998 by Monisha Jaisingh, who shortened the
traditional kurta to develop the Kurti, whichbecame popular worldwide as the "Indian
embroidered tunic".
In 2000, Manish Malhotra, became animportant influence on Indian fashion as heintroduced the "cocktail saree", revamping thetraditional saree in a modern avatar. Thesewere first adorned by Karishma Kapoor andUrmila Matondkar in Bollywood movies.
FASHION MEME!
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TRIBUTE TO B-TOWN LEGENDS
"You cannot changeyour destiny, but you can change thedesire"
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"A hero lies in everyman and woman, 99% of the times weperish before realizingit"
Source-The Red Carpet Look In The Metropolitan Of India
Source- @ rishi_kapoor_rk
IRFAAN KHAN
"To make your dreams a reality you need a plan"
WENDELL RODRICKS
RISHI KAPOOR
LATEST TRENDSFASHION
BEAUTY
SOCIAL MEDIACHALLENGE
Cycling Shots | Bermuda Shots | FaceMasks | Midi Dress | Hot Pants |Printed TopsMix and match to create aperfect outfit for your day!
White Eyeliner | Pastel Eye shadows |Winged Eyeliner | Dewy Makeup | HotPink LipsGet your palette ready, and tryout these latest trends in beauty!
Pillow Dress | Brush Challenge |Playdate | Chloe Ting ChallengeSocial Media has loads to offerthis 2020, take these latestchallenges and stay in trend onsocial media!
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JEWELRY
FLORAL EARRINGS
COLORFUL JEWELRY
OVERSIZED CHAINS
PEARL JEWELRY
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From beads to gems, anklets, necklaces and rings, these are head turners!
Yes! The trend is back, floral earrings are acing the year 2020
A delicate piece of pearl is best paired with tops and dresses
Thick chains are the latest in 2020Grab yours and pair with those blacks!
W H A T Y O U S E E
I S W H A T Y O U
G E T !
W W W . N E S H E . I N
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COVID 19 IMPACTHow Will Indian Fashion & Lifestyle Retail Emerge Post
COVID 19?
BUSINESS BLOGS!Will Online Fashion Media
BeThe End Of PrintMedia?
WHAT ARE THESEBEAUTY
TREATMENTS FOR?
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GUESS THE STATEFOR THESE
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Answers- Punjab | Maharashtra | AndhraPradesh | Rajasthan | J&k
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