Resultater fra Customer Centric analysen, Kasper Munch, Brandhouse - Customer Centric 2014
Customer centric sales process
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Transcript of Customer centric sales process
SS
byAa’ Anton nu kasep tea
WHAT TYPE OF SALES ARE YOU ?
WHAT TYPE OF SALES ARE YOU ?
WHAT TYPE OF SALES ARE YOU ?
Engage Customer
Investigate NeedsPresent a Product
Demonstrate the Product
Propose a Purchase
Negotiate Terms
Answer Objections
Close The Deals
The old VENDOR CENTRIC sales ways are mostly
NEVER WORKS!
Hopefully
CUSTOMERS DON’T WANT YOU TO SELL ANYTHING TO THEM
THEY HAVE THEIR OWN IDEA ABOUT WHAT AND HOWTHEY WANT TO BUY
Customer Centric Sales Process• The customers decide their
problem or opportunity• The customer quantify the
economic consequences• The customer defines their selection criteria for
solution• The customer evaluates alternatives for benefit
and risks• The customer select a vendor …or decide not to
buy at all
Sales Process is ADAPTIVErather than manipulative
Hence…
TARARENGKYU