Modern manufacturers are embracing customer …. Richard Koh.pdfCUSTOMER Implement condition-based...

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Transcript of Modern manufacturers are embracing customer …. Richard Koh.pdfCUSTOMER Implement condition-based...

Modern manufacturers are embracing customer centricity, innovating faster and becoming more agile

Marketing Services Sales Supply R&D Production

Production

R&D

Supply

Marketing

Sales

Services `

Physical Digital Digital Transformation

Smart products

Service ecosystems

Production assets

Raw materials and products

Connected consumers

Preventive maintenance

New technologies provide solutions to existing and emerging problems

VP of Customer

Service COO

Chief Marketing Officer VP of Supply Chain Chief Innovation Officer

CEO

Manufacturing plant Customer Global operations

CUSTOMER

Implement condition-based maintenance

alerts to eliminate machine down-time

and increase throughput.

Aggregate product data, customer

sentiment, and other third-party syndicated

data to identify and correct quality issues.

Manage equipment remotely, using

temperature limits and other settings

to conserve energy and reduce costs.

Monitor production flow in near-real time

to eliminate waste and unnecessary work

in process inventory.

Analyze plant data to act quickly

on production insights like inefficiencies

or bottlenecks and enhance productivity.

Provide cross-channel visibility into

inventories to optimize supply and reduce

shared costs in the value chain.

THIRD-PARTY LOGISTICS

GLOBAL OPS

Market and Sell

Personalize products and

services to drive customer-

centric sales relationships.

Monitor and Manage

Gather product and customer

data, push remote updates, sell

remote management services.

Service

Smart service reduces costs

and provides cross and up-sell

opportunities.

DEPLOY

Alert

Send field tech.

UP-SELL

MANUFACTURING PLANT

Customer Center

Unify service, marketing

and sales to gather consumer

and product usage insights,

improve the customer experience

and increase sales productivity.

Research and Development

Act on data from the factory, global ops

and the customer to seize new revenue

streams, hasten new product and

service introduction, and innovate.

Operations & Supply-Chain Hub

Utilize global visibility to improve

operational efficiency, streamline

the supply-chain and increase the ability

to scale seamlessly and quickly.

OPS PLANT

CUSTOMER

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Agent Applications Services Infrastructure

Microsoft AI Portfolio

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Customer Service

and Support

Skype

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Cortana Intelligence

Cognitive Services

Bot Framework

Cortana Devices SDK

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FPGA

People

VP of Supply Chain

Increase real-time actionable insight with a global, end-to-end view that connects your people to the information they need, across production, supply and sales

Streamline manufacturing and supply by leveraging centralized visibility across the supply chain and advanced analytics to improve operational excellence

Get to market faster by ramping up your supply chain efficiently to introduce new products, services, regions and businesses

Manufacturing plant and third-party logistics

Operations and supply-chain hub

VP of Supply Chain

COO

Identify inefficiencies and quality issues by learning from all of your data across distributed locations, heterogeneous assets and varying operating systems

Scale efficiently and effectively with advanced, scalable analytics that let you easily tailor your solution to include only what you need and seamlessly grow faster than ever before

Optimize across dispersed locations with remote management, advanced automation and machine learning to continuously harness data-driven efficiency

Manufacturing plant

Ops and supply-chain hub

Manage Implement Analyze Aggregate Monitor

COO

Chief Innovation

Officer

Get products right the first time by harnessing and integrating real-time product usage data and customer feedback into the design process

Collaborate more effectively by leveraging stakeholders across function areas, partner companies and customers to evolve ideas and deliver innovative products

Increase agility and decrease costs by enabling faster, more cost-effective development cycles without wasting resources

Research and development

Customer center Customer site Field service tech

Chief Innovation Officer

Chief Marketing

Officer

Deliver a transformative experience with smart connected devices and sensors that leverage consumer insights to craft personalized, innovative customer interactions

Differentiate the customer relationship with adaptable, expandable offerings that evolve with the customer, adding specialized features and services over time

Build lasting brand awareness and loyalty with better, stronger customer engagement, value-added services and improved design from real-time and predictive behavioral analytics

! Customer center

!

Customer site

Install

remote

updates

Usage

Research & development

Chief Marketing Officer

Empower employees through customer insights

Engage your customers in powerful new ways

Optimize supply chain operations through better visibility and collaboration

Accelerate innovation for a competitive edge

Streamline the management of assets and production processes

`

Production

R&D

Supply

Marketing

Sales

Services