Customer Centric Cloud
22
1 CUSTOMER CENTRIC CLOUD Telefonica Spain October 2013
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Transcript of Customer Centric Cloud
CUSTOMER CENTRIC CLOUD
Telefonica Spain
October 2013
2
What are the problems we find
in Cloud Communications?
3
Bandwidth
Jitter
Traffic Management
Throughput
ScalabilityAddressing
Peaks
Common
Latency
4
Reliability
Traceability
Data Protection
Security
Integration
Performance
Specific
Agility
Multitenancy
5
What CIOs Care About
Servers? Networks? Processors? Storage? … ?
6
What CIOs Care About
• 75% - 80% of IT budget is needed to maintain legacy. Only 20% - 25% for new projects.
• The average workload is 15% of deployed computing capacity.
• The average timeframe for regular infrastructure deployment is 2-3 months.
Dilbert Calendar App Screenshot by Metranome Inc.Dilbert by Scott Adams
7
What CIOs Care About
35% of IT Spending will take place OUTSIDE of IT by
2015, growing by 90% by the end of the decade
Datamation, September 2013
8
What CIOs Care About
Forrester CIO Research 2013
72% CIOs surveyed agreed or strongly agreed that their business executives see cloud as a way to be independent of IT.
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Will you be there to help the CIOs?
1010
For telcos that have long been looking to fuse communications technology with IT services, cloud computing provides a model that plays to a number of their core strengths, in particular through the utilization of communications networks as a delivery mechanism. As demonstrated by Apple and Google's dominance over the consumer applications and services market, the ability to provide a "one-stop shop" for an enterprise's entire range of IT and communications needs will be fundamental in attracting enterprises to a service.
OVUM “Enabling Telco Cloud Services” (OT00056-001)
Are Telcos Prepared to Provide Cloud Services?
11
Public /Private
SLA Portfolio
DataMigration
Compliance IT Integration
Data Protection
Datacenter Location
Vertical Requirements
Are Telcos Prepared to Provide Cloud Services?
12
Surveyed companies are running mission-critical workloads in the unmanaged public cloud regardless of policy58%
Forrester CIO Research 2013
Have policies allowing IT service management36%of respondents plan to support running mission-critical workloads on unmanaged public cloud services in the next two years79%
Are Telcos Prepared to Provide Cloud Services?
1313
The Service Path to Cloud
COMPANIES NEED TO BUILD
THEIR OWN CLOUD
ROADMAP
1414
The Service Path to Cloud
1. Cloud Assessment: ad-hoc silos, virtualization, onsite, offsite…
2. Segmentation: Workloads, technologies, functionalities…
3. Define SLA.
4. Business Case Scenarios.
5. Propose a tailored solution.
6. Choose the right partners.
7. Metrics, metrics metrics.
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Cloud Standards
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27001
20000
38500{Cloud Standards
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Cloud Standards
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SLA/Billing as Usual
Per Resource Consumed(Cost Center)
Processor Memory Virtual Machine Bandwidth Storage Vlans Virtual Datacenters …
Resource Billing
Unadaptable
simple complex
Expensive for customers
Difficult to understand
Unprofitablefor provider
flat rates
discounts
Extra costsFailed SLA
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Per Service(Profit Center)
Availability Rate Transactions Processed Revenue Share Tech Support Class Security Level Customer Care Tickets QoS Services: Integration, Backup & Restore, Optimization… Services-aaS: CRM-aaS, Billing-aaS, Tech Support-aaS…
DIFFICULT TO IMPLEMENT
EASY TO UNDERSTAND
The Creation of AdamM. Buonarotti, Sixtine Chapel
Alternate Business Model
20
More individuals are born than can possibly survive. The slightest
advantage in one being over those with which it comes into competition, or better adaptation in however slight a degree to the surrounding physical
conditions, will turn the balance. Charles R. Darwin
The Origin of Species, c. 14
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