Customer centric business

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Customer Centric Business Eileen McKeown 2012

Transcript of Customer centric business

Page 1: Customer centric business

Customer Centric Business

Eileen McKeown2012

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SVC

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SVC

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CCE Examples

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Business Results

Customer Centricity

Disney: • $19 Billion in Brand Value, Forbes- Oct, 2012 • Dows best performing stock, CNN Money- June, 2012

Ritz-Carlton• 79% customer engagement/loyalty/retention, Engaged Customers Study- 2010

Apple:• $87.1 Billion Brand Value, Forbes- Oct 2012• Most profitable company in the world- A.E.