CURE: Creative Urban Renewal

Creative Zone Innovator: Conceptual Framework, Criteria and Indicators

Rene Kooyman 13 Oct Edinburgh

Indicators: definition

An indicator can be defined as:

'a characteristic or attributewhich can be measured to assess an intervention in terms of its outputs or results'.

Why Indicators for CURE ?

Indicators are:• relevant to the monitoring or evaluation of a

programme• linked to a policy goal, objective and/or target• measured regularly (state of affairs)• steps are taken to ensure data gathering is

reliable

EU DG Regional Development since 1995 systematic evaluation of socio-economical development

Quality Criteria of Indicators

• reliable and credible• cover a sufficiently large proportion of

the programme measures• a good balance between indicators in

the different categories• KISS: the system of indicators should be

simple• only for those measures or themes that

have significant implications in terms of decision-making

Developing Indicators• Generic or core indicators:

four dimensions of theCreative Zone Innovator Learning Lab Cultural Value Chain Flow of diversity Cultural Business Modelling

• Core values• Sub-values

Core Indicators: Core values

Creative Zone Innovator

The catalogue: 72 Indicators

Dins- laken

DIMENSION Learning lab SUB-VALUE Expand entrepreneurial capacities; innovative creative results 1 Number and Employment figures of start up creative firms x6 Create flexible working spaces Co-creation areas x DIMENSION Cultural Value Chain SUB VALUE: Sustainable entrepreneurial development; positioning and profiling 33 Number of cultural events x34 Number of visitors and participants (creating a critical mass) xSUB VALUE Improving the value chain: creation, production, distribution, participation

DIMENSION Flow of Diversity SUB VALUE Combining commercial and not for profit entrepreneurs 42 Number of collaborative working contacts and projects x45 Level of satisfaction of collaborative working area's xSUB VALUE Stimulating new and spontaneous encounters

51 Diversity in disciplines, business categories, target groups, cultural activities, events and practices x

DIMENSION Cultural Business Modelling SUB-VALUE Combine urban planning and creative entrepreneurial development 61 Create an integrated development; combine the 3 p's: people, places and (€) x62 Achieve a return on investment on the real estate development xSUB-VALUE Accelerate entrepreneurial development 65 Improve the use of urban space for creative entrepreneurs; (re)use of buildings x TOTAL 10

Hagen

DIMENSION Learning labElbershallen Comp

1 Number and Employment figures of start up creative firms x

4Development stages and life-cycle of creative firms (start-ups, build up , build out, fully-grown) x

8 Number of platforms, networks or events for learning x 10 Educational programmes specific for creative entrepreneurs x 11 Cooperation with knowledge institutions and/or educational institutions x x17 Support and stimulate ‘business design’ x DIMENSION Cultural Value Chain 25 Appropriate networks (clients creative entrepr (mark + participation) x27 Getting the stakeholders involved and committed x30 Profiling creative entrepreneurship within the Creative Zone x33 Number of cultural events x 34 Number of visitors and participants (creating a critical mass) x 39 A communication strategy of Building and creative zone x 40 Diversity of functions of the building x DIMENSION Flow of Diversity 42 Number of collaborative working contacts and projects x 54 Real-estate Developments x x55 Urban renewal and area development x DIMENSION Cultural Business Modelling 61 Create an integrated development; combine: people, places and (€) x68 Improve annual turnover and profit for creative entrepreneurs x TOTAL 11 9

Kettwig

DIMENSION Learning lab SUB-VALUE Expand entrepreneurial capacities; innovative creative results 6 Create flexible working spaces Co-creation areas x DIMENSION Cultural Value Chain SUB VALUE Enhancing the infrastructure

26 Creating the web-presence (site, communication- and navigation structure, social media) x

DIMENSION Flow of Diversity SUB VALUE Combining commercial and not for profit entrepreneurs

51 Diversity in disciplines, business categories, target groups, cultural activities, events and practices x

53 Volume of facilities/activities for spontaneous encounters (nr/surface, type, etc) x55 Urban renewal and area development x56 Square meters used by the creative industry x

DIMENSION Cultural Business Modelling SUB-VALUE Combine urban planning and creative entrepreneurial development 60 Trigger renewal urban spaces/attracting involving creative entrepreneurs x62 Achieve a return on investment on the real estate development xSUB-VALUE Accelerate entrepreneurial development 65 Improve the use of urban space for creative entrepreneurs; (re)use of buildings x

67 Developing a growth and development strategy, including aspects as Intellectual Copyrights (IPR) and social media x

SUB-VALUE Contribute to professional entrepreneurship for SMEs TOTAL 10

Bruges

DIMENSION Learning lab SUB-VALUE Expand entrepreneurial capacities; innovative creative results 3 Development of entrepreneurial capabilities creative pros xSUB-VALUE Individual and networked learning 7 Overview of learning needs from the creative professionals x8 Number of platforms, networks or events for learning xSUB-VALUE Flexible and imaginative response of the creative entrepreneurs 22 Culture of cooperation and knowledge sharing x DIMENSION Cultural Value Chain SUB VALUE Enhancing the infrastructure 27 Getting the stakeholders involved and committed xSUB VALUE Improving value chain: creation, production, distribution, participation39 A communication strategy of Building and creative zone xDIMENSION Flow of Diversity SUB VALUE Combining commercial and not for profit entrepreneurs 42 Number of collaborative working contacts and projects xDIMENSION Cultural Business Modelling SUB-VALUE Combine urban planning and creative entrepreneurial development 60 Trigger renewal urban spaces/attracting involving creative entrepreneurs xSUB-VALUE Accelerate entrepreneurial development 64 Implement support measures for creative entrepreneurs x65 Improve the use of urban space for creative entrepreneurs; (re)use of buildings x TOTAL 10

Lille Métr

opole

nr Table of Indicators Lille DIMENSION Learning lab SUB-VALUE Expand entrepreneurial capacities; innovative creative results 1 Number and Employment figures of start up creative firms x3 Development of entrepreneurial capabilities creative pros x11 Cooperation with knowledge institutions and/or educational institutions x DIMENSION Cultural Value Chain SUB VALUE Enhancing the infrastructure SUB VALUE: Sustainable entrepreneurial development; positioning and profiling 28 Position within the Creative Zone x33 Number of cultural events xSUB VALUE Improving the value chain: creation, production, distribution, participation

35 A program to profile the creative zone xDIMENSION Flow of Diversity

SUB VALUE Stimulating new and spontaneous encounters

51 Diversity (disciplines,business categories,target groups,cultural act,events,practices) x

52 Involvement of community representation xDIMENSION Cultural Business Modelling

SUB-VALUE Combine urban planning and creative entrepreneurial development 62 Achieve a return on investment on the real estate development x TOTAL 9

Colch

DIMENSION Learning lab SUB-VALUE Expand entrepreneurial capacities; innovative creative results 6 Create flexible working spaces Co-creation areas xSUB-VALUE Individual and networked learning 8 Number of platforms, networks or events for learning x9 Number of mentors x11 Cooperation with knowledge institutions and/or educational institutions x DIMENSION Cultural Value Chain SUB VALUE Enhancing the infrastructure 24 Creation of attractive features in the Creative Zone x27 Getting the stakeholders involved and committed x DIMENSION Flow of Diversity SUB VALUE Stimulating new and spontaneous encounters 51 Diversity (disciplines,business categories,target groups,cultural act,events,practices) x52 Involvement of community representation x DIMENSION Cultural Business Modelling SUB-VALUE Combine urban planning and creative entrepreneurial development 61 Create integrated development; combine the 3 p's: people, places and pounds (€) xSUB-VALUE Accelerate entrepreneurial development 65 Improve the use of urban space for creative entrepreneurs; (re)use of buildings xSUB-VALUE Contribute to professional entrepreneurship for SMEs 71 Create and implement different business units and projects x TOTAL 11

Edinburgh

DIMENSION Learning lab SUB-VALUE Expand entrepreneurial capacities; innovative creative results 1 Number and Employment figures of start up creative firms x3 Development of entrepreneurial capabilities creative pros xSUB-VALUE Individual and networked learning 9 Number of mentors x DIMENSION Cultural Value Chain SUB VALUE Enhancing the infrastructure 25 Appropriate networks clients / creative entrepreneurs (marketing and participation) x27 Getting the stakeholders involved and committed xSUB VALUE: Sustainable entrepreneurial development; positioning and profiling 32 Organising entrepreneurial strategic alliances x

DIMENSION Flow of Diversity SUB VALUE Combining commercial and not for profit entrepreneurs 43 Participating in cross-overs xSUB VALUE Stimulating new and spontaneous encounters 51 Diversity (disciplines,business categories,target groups,cultural act,events,practices) x52 Involvement of community representation x

DIMENSION Cultural Business Modelling SUB-VALUE Combine urban planning and creative entrepreneurial development 62 Achieve a return on investment on the real estate development xSUB-VALUE Accelerate entrepreneurial development 64 Implement support measures for creative entrepreneurs x66 Return on Creativity: creative firms/professionals with adequate business models x TOTAL 12

Today

• Final selection of Indicators: Identification and Selection of

indicators Usage within the project

• Research instruments: Description Analyses Evaluation

• Planning

Planning Baseline assessment: a first evaluation ASAP Monitoring strategy: to be defined

beginning 2012 3 Monitoring sessions:

2012 Spring: workshop I 2012 Autumn: workshop II 2013 late Spring: interactive/virtual

2013 Final assessment: success stories Creative Zone Innovator Index

CURE:Creative UrbanRenewal

European Research and Training Centre for Cultural Entrepreneurship ERTCCEUtrecht School of the Arts (HKU), Art and EconomicsUtrecht University (UU) , Art and Economics