Creating Content Through Innovation & Partnerships, Digiday Content Marketing Summit, August 25th,...
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HL RAY, HEAD OF PARTNERSHIPS AND PROGRAMMING @HLRay3
Transcript of Creating Content Through Innovation & Partnerships, Digiday Content Marketing Summit, August 25th,...
H L RAY , H E A D O F PA RT N E R S H I P S A N D P R O G RA M M I N G
@HLRay3
Partn
ersh
ips
Cont
ent
Phys
ical E
xper
ience
Samsung+
(Anything)=
Awesome
Do More Series + Fast Company
`1
CFDA+ NY Times
Rio Remotely+ NBC
837 is the physical manifestation of the brand.
TECHNOLOGY
HUMANITY
CULTURE
SAMSUNG + (ANYTHING) =
AWESOME
3 Key Takeaways1 + 1 = 3Experience Scale Clear idea of success from the onset
