From Creation To Distribution, Digiday Content Marketing Summit, August 24th, 2016
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Transcript of From Creation To Distribution, Digiday Content Marketing Summit, August 24th, 2016
PowerPoint Presentation
SCENE 1: LOGO
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SCENE 94: SPECIAL EVENTS
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EXPRESS BRAND PERSONALITY THROUGH RELEVANT CONTENT AND A CLEAR EDITORIAL POV
ENGAGE THE BEAUTY COMMUNITY TO CREATE BRAND ADVOCATES
PROVIDE CONSUMERS WITH A DIRECT LINE OF COMMUNICATION WITH OUR BRAND
UD CONTENT OBJECTIVES
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SCENE 94: SPECIAL EVENTS
CONTENT GENERATING EVENTS ON BRAND UGC
THE UD CONTENT LAB
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VIDEOBLOGGER B-ROLL FOOTAGE FROM VICE SHOOT0:20SCENE 102: BLOGGER B-ROLLVIDEO
INFLUENCER LOOK BOOK
SCENE 19: INSTAGRAM MONTAGE
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