Create an Engaging Professional Development ExperienceChristy Chambers

Alexander T. Graham

Agenda

The Education Experience

The Networking Experience

Exhibits & Sponsorships

Promotion & Communications

Community, Social Media, Technology

Site and Timing for Future CEC Conventions

SessionsAre

Solutions

Education Experience

ContentDevelopment

Emphasize QUALITY not QUANTITY

Focus on Emerging Issues, Hot Topics, and Solution-Oriented Content

Improve the General Session Experience

Enhance the Peer Learning Experience

Education Experience

Planning Process

Strengthen the Role and Contributions of the Program Advisory Committee

Re-engineer the Call for Proposals Process

Ensure Non-Competitive Scheduling

Provide Speaker Training and Continuous Improvement Support

Networkingis

Inclusive

Boost Impact

Create Convention Connectors

Develop an Onboarding Program for First Timers and Solo Attendees

Add Networking Hubs

Increase Community Engagement Activities

Add Bite-Sized Learning Experiences

Expo & Sponsorships

TransformExpo

BeyondChotchkies

Add Learning Labs or Learning Lounges

Adjust Booth Pricing to Encourage Attendee Interaction

Sponsorships

Solicit Sponsors of Thought Leadership/Education

Offer Sponsorship Opportunities Contributing to Enhanced Attendee Experience

Promote Sponsorships of Exclusive VIP Experiences

Promotion &

Communications

Develop promotion campaigns aligned with problems-solving for each targeted segment

Shift from “point of purchase” to “point of planning”

Deploy a compelling “approval memo” to drive participation

Attendee History&

Market Intelligence

Group “Send Your Team” Campaign

Alumni Campaign

Close Proximity Campaign

Upsell Campaigns for One-Day or Workshop Registration Purchasers

Align Marketing

with Needs & Outcomes

Preliminary Program

Session Titles

Final Program

Attendee List as a Registration Lure

Community, Social Media, Technology

Content &

the App

Content Capture and Amplification

Attendee Mobile App

Measuring Social Media

Social Media

Site & Timing for

Future Conventions

Three challenges of site selection for CEC:

Testing Dates

Costs

Competition with Other Conferences

2018 and Beyond…

Meeting dates between January 15 and March 15

2018 : Tampa, Atlanta, New Orleans , Anaheim, Long Beach, Austin

2019: Indianapolis, Nashville, Austin (if not chosen for 2018), Baltimore, Washington, DC (National Harbor)

Questions &

Comments