CoreMedia cms and ecommerce personalization

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Personalization of web service and online stores with CoreMedia CMS and eCommerce solutions

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  • 1. Personalization in the Context ofCMS and E-CommerceDelf D. Danckwerts Solution Architect, CoreMediadelf.danckwerts@coremedia.comHelsinki, November 28th, 2014 CoreMedia | 9 December 2014 | 1 www.coremedia.com

2. Agenda Personalization in the Context of CMSand E-Commerce Examples of Website User Experience Live Demonstration CoreMedia CMS and Adapative Personalization Content Management in the Context of E-Commerce Live Demonstration CoreMedia Studio Adding Inspirational Content Creating Dynamic Landing Page Creating Personalized Teasers Adding 3rd-Party Personalization (e.g. E-Marketing Spots) Recommendations for Editors Who is CoreMedia? Your Questions CoreMedia | 2 9 December 2014 | 2 www.coremedia.com 3. Increasing Relevance1. SEO2. Personalization3. Multi-X CoreMedia | 3 9 December 2014 | 3 www.coremedia.com 4. Examples of PersonalizationDefaultImplicit(e.g. Click-Path)ExplicitGeolocation (Login, Profile) CoreMedia | 4 9 December 2014 | 4 www.coremedia.com 5. Live-DemonstrationCustomer Experience CoreMedia | 5 9 December 2014 | 5 www.coremedia.com 6. Adaptive Personalization (LiveContext) CoreMedia | 6 9 December 2014 | 6 www.coremedia.com 7. CoreMedia CMS CoreMedia | 7 9 December 2014 | 7 www.coremedia.com 8. CoreMedia DNADynamic | Multi-Touchpoint | Information-Based | Contextual | Social CoreMedia | 8 9 December 2014 | 8 www.coremedia.com 9. End-to-End Management and DeliveryContent Management Content DeliveryAssets Structure Layout Rendering ExperiencesArticleNavigationTeaserSeite 2Process CoreMedia | 9 9 December 2014 | 9 www.coremedia.com 10. CoreMedia CMS:Managing User ExperienceDeliverManageanalyze & profileAnalytics AssetsStructure/Layout/Settingstarget & optimize3rd Partye.g. Video,CRMUGCrecommendsPrintCoreMedia StudioShop CoreMedia | 10 9 December 2014 | 10 www.coremedia.com 11. CoreMediaAdaptive Personalization CoreMedia | 11 9 December 2014 | 11 www.coremedia.com 12. Relevance:Match between Users and ContentMetaDataCommunityOpinionPastPerformanceRules andAlgorithmsDELIVERYUserProfileContentProfile>ExplicitPreferenceTransitionHistory OnlineActivity CoreMedia | 12 9 December 2014 | 12 www.coremedia.com 13. Personalization Processing PipelineDELIVERYUserProfileContentProfileExplicitPreferenceTransitionHistoryOnlineActivityTaggingMetaDataCommunityOpinionPastPerformance>Dynamic Profiles Dynamic: Use content keywordsto capture user interests Choice of profile storagemechanisms: Cookie Elastic Social Explicit Profile Implicit ProfileContext SourcesPersonalization Processing Pipeline.... Step N CAECAE Step 1 Step 2 Pipeline Modules: If...then selection Dynamic Query Service 3rd Party Integration e.g RecommendationSystems, Semantic Analysis Filtering Injection CoreMedia | 13 9 December 2014 | 13 www.coremedia.com 14. Personalization Context Sourcessocial historicalbehavioral situational subscriptions interests requests made profile status referrer device location time / date contributions reviews relationships clicks navigation search CoreMedia | 14 9 December 2014 | 14 www.coremedia.com 15. CMS + E-Commerce = CoreMedia | 15 9 December 2014 | 15 www.coremedia.com 16. Transactional CommerceFacilitating Commercial TransactionsTransactionalCommerce CoreMedia | 16 9 December 2014 | 16 www.coremedia.com 17. Experiential CommerceEmotional Connections That Delight, Inspire & InformTransactionalExperientialCommerce CoreMedia | 17 9 December 2014 | 17 www.coremedia.com 18. Introducing CoreMedia LiveContextA Next-Generation Digital Engagement ApplicationTransactionalCommerceEngagementImmersiveContentIncrementalInnovationExperientialCommerceVisual CoreMedia | 18 9 December 2014 | 18 www.coremedia.com 19. The 4th Integration Approach by CoreMediaBlended Hybrid Delivery Side-by-SideWCS WCM e-Commerce-LedWCS WCM WCM-LedWCS WCMe-Commerce-Led Blended WCM-LedSessionHandlingWidget APIsREST CoreMedia | 19 9 December 2014 | 19 www.coremedia.com 20. DemonstrationStudio Usability CoreMedia | 20 9 December 2014 | 20 www.coremedia.com 21. Studio Integrated Preview CoreMedia | 21 9 December 2014 | 21 www.coremedia.com 22. Studio Dashboard CoreMedia | 22 9 December 2014 | 22 www.coremedia.com 23. Studio Control Room for Collaboration CoreMedia | 23 9 December 2014 | 23 www.coremedia.com 24. Preview of Device Classes CoreMedia | 24 9 December 2014 | 24 www.coremedia.com 25. Preview of User Segments CoreMedia | 25 9 December 2014 | 25 www.coremedia.com 26. Create New Article CoreMedia | 26 9 December 2014 | 26 www.coremedia.com 27. Create Landing Page CoreMedia | 27 9 December 2014 | 27 www.coremedia.com 28. Create Personalized Content CoreMedia | 28 9 December 2014 | 28 www.coremedia.com 29. Integrate 3rd Party Personalized Content CoreMedia | 29 9 December 2014 | 29 www.coremedia.com 30. Enrich Landing Page CoreMedia | 30 9 December 2014 | 30 www.coremedia.com 31. Style Landing Page CoreMedia | 31 9 December 2014 | 31 www.coremedia.com 32. Integration of Product Cataloge CoreMedia | 32 9 December 2014 | 32 www.coremedia.com 33. Search for Products CoreMedia | 33 9 December 2014 | 33 www.coremedia.com 34. Preview of Products CoreMedia | 34 9 December 2014 | 34 www.coremedia.com 35. Create Product Teasers CoreMedia | 35 9 December 2014 | 35 www.coremedia.com 36. Overload Product Pictures CoreMedia | 36 9 December 2014 | 36 www.coremedia.com 37. TechnicalKey Features for Personalization CoreMedia | 37 9 December 2014 | 37 www.coremedia.com 38. Dynamic & PerformantDelivery CoreMedia | 38 9 December 2014 | 38 www.coremedia.com 39. Clear Separation ofAssets, Structure andLayout CoreMedia | 39 9 December 2014 | 39 www.coremedia.com 40. Seamless Integrationof Existing Systems CoreMedia | 40 9 December 2014 | 40 www.coremedia.com 41. Ease of Use CoreMedia | 41 9 December 2014 | 41 www.coremedia.com 42. Who is CoreMedia? CoreMedia | 42 9 December 2014 | 42 www.coremedia.com 43. CoreMedia 16 Years of Partnerships Delivering online platforms forleading enterprise brands acrossvaried industries Background Organic profitable growth More than 60% of all German mediaInternet traffic is delivered throughCoreMedia Roots in Telco & Media driveinnovation and benefit customers inother industries97% Unique among CMS vendors; comparable with strategic infrastructures, such as ERP systems.(TellSell Audit)CUSTOMER RETENTIONAFTER 16 YEARS CoreMedia | 43 9 December 2014 | 43 www.coremedia.com 44. Main Customer SegmentsCoreMedia CMS has more than 300 installations worldwide.There are more than 50 installations in the media industry.Broadcast Media Telco Industry CoreMedia | 44 9 December 2014 | 44 www.coremedia.com 45. CoreMedia Customers WorldwideCloud CMS45 websites70 websitesWebsphere integrationCustomer servicesocial campaign250 editors70,000 videos68 countries44 languages3.5 billion PIs/month2 million content objects23.5 million PIs/month> 100 editors1 million visits/month30,000 Intranet users2.6 billion PIs/monthSet-up in 12 months70 websites27 countries+50% revenue+30% PIs/6 monthsEuropean ISP and MVNOcustomer and service226 Sites in 170 languages10,000 editorsInteractive serviceportal850,000 PIs/hour1.5 billion PIs/day-30 % editing-45 % hosting costs CoreMedia | 45 9 December 2014 | 45 www.coremedia.com 46. Your Questions CoreMedia | 46 9 December 2014 | 46 www.coremedia.com 47. Singaporeasia-info@coremedia.comtel +65.6562.8866Delf D. Danckwerts, Solution Architect, CoreMediadelf.danckwerts@coremedia.comHamburginfo@coremedia.comtel +49.40.32 55 87.0San Franciscousa-info@coremedia.comtel +1.415.371.0400Londonuk-info@coremedia.comtel +44.207.849.3317 CoreMedia | 9 December 2014 www.coremedia.com