5 WAYS ECOMMERCE PERSONALIZATION ECOMMERCE PERSONALIZATION 94% of senior marketing executives...

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Transcript of 5 WAYS ECOMMERCE PERSONALIZATION ECOMMERCE PERSONALIZATION 94% of senior marketing executives...

  • 5 WAYS ECOMMERCE PERSONALIZATION CAN ROCK YOUR BUSINESS

    W W W . P E R Z O N A L I Z A T I O N . C O M

  • ECOMMERCE PERSONALIZATION

    94% of senior marketing executives believe that personalization is critical in order to reach customers. eCommerce businesses are investing a lot of money in decoding customer data

    and in predictive analysis. 

    PWC Digital Services Group

    W W W . P E R Z O N A L I Z A T I O N . C O M

  • D EF

    IN IT

    IO N

    An eCommerce website can be personalized with the help of past customer interactions, clickstream data, abandoned

    carts, product reviews left by the customer on a previous visit and similar customer trails.

    All these data are analyzed and are then used to predict the actions, a customer is likely to take on their next visit.

    This is known as "Predictive Personalization".

    W W W . P E R Z O N A L I Z A T I O N . C O M

  • EX PE

    R IE

    N CE When an online store is personalized, it tailors the website content to the individual needs of the customers.

    The eCommerce website applies the information about the

    customer’s past shopping trends, product reviews, social channels and interactions and presents content in the form of

    suggestions, recommendations etc. which increases the probability of the customer buying from them.

    W W W . P E R Z O N A L I Z A T I O N . C O M

  • IM PO

    R TA

    N CE Personalizing online shopping experiences down to the individual customer, simplifies the search of a product by the shopper.

    One of the main advantages of eCommerce today is its ability to offer a different shopping experiment every time we log on to a

    particular eCommerce website.

    W W W . P E R Z O N A L I Z A T I O N . C O M

  • U SE

    R IN

    TE R

    FA CE

    Every single element – starting from personalized banners on the homepage, intelligent guesses, to personalized

    product recommendations based on the customer’s past purchases or abandoned carts, are targeted to give the

    customer an enriched shopping experience.

    W W W . P E R Z O N A L I Z A T I O N . C O M

  • B EN

    EF IT

    S Drives Revenue 

    Recommends the Best Product 

    Helps for Churn Prediction 

    W W W . P E R Z O N A L I Z A T I O N . C O M

    Gives an Insight on Products in Demand 

    Reduces the Return of Products

  • By using predictive personalization in customer journeys, an eCommerce business can create a rich and more relevant

    experience that will drive conversions and business outcomes, and also leave its customers satisfied – all at once.

    W W W . P E R Z O N A L I Z A T I O N . C O M

  • THANK YOU Looking for more content on eCommerce and Personalization?

    PERZONALIZATION RESOURCES

    https://www.perzonalization.com/e-commerce-personalization-resources/