#MITXECS - Driving eCommerce Revenue with Real-Time Experience Personalization
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Transcript of #MITXECS - Driving eCommerce Revenue with Real-Time Experience Personalization
Driving eCommerce Revenue with Real-Time Experience Personalization
Catherine Bassett@cbass8 Senior eCommerceProduct Manager Rue La La
Moderator:Karl Wirth@wirthkarlCEO Evergage
Erin Warren@CarteraCommerceSVP MarketingCartera Commerce
Sponsored by:
Agenda
• Intros
• Business challenges
• Personalization in action with examples
• Operationalizing personalization
• Personalization roadmap
• Q&A