Content Marketing Intro
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Transcript of Content Marketing Intro
© Boom Creative Lab@lisaleinb
Content Marketing Do’s & Dont’s
Content Strategy Tipps & Tricks
© Boom Creative Lab
© Boom Creative Lab@lisaleinb
64 000 000 000 Whats’App messages per day
70 000 000 Instagram photos per day
347 000 Tweets per day
300 Hours of YouTube videos each hour
Quellen: Statista, Wiwo Blog, Forrester Research © Boom Creative Lab
is a marketing technique of creating and distributing valuable, relevant and consistent content
to attract and acquire a clearly defined audience
with the objective of driving profitable customer action.d
Quellen: Content Marketing Institute © Boom Creative Lab
Content marketing
ONE SIZE FITS IT ALL
THE BIGGER THE REACH, THE BETTER
QUANTITY IS MORE IMPORTANT THAN QUALITYX© Boom Creative Lab
PODCASTS
© Boom Creative Lab
• SoundCloud • iTunes • WordPress • podcast.com
CREATE
„Content is good if they genuinely want to read it.
Content is great if they’re willing to pay to read it.“
Joshua Steimle, Forbes
© Boom Creative Lab
©BOOMCREATIVELAB
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