Facebook Marketing Intro

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By Stone IP

Facebook MarketingBy Stone IP

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Popular In Hong Kong

+ Facebook User In Hong Kong

Registered User : 4.3 Million

Active User : 3.8 Million

Mobile User : 2.4 Million*Data of 2014

+ How Many Friends Do You Have?

300+

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News Feed

+How Many Post On News Feed Daily ?

300*Data of 2014

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清除好友活動

有些人，我遠在臉書出現以前就認識了；因為在乎，才會加你臉書好友。這只是測試，請勿太嚴肅看待……

我發現，每一位好友名單上的人，我都會留意你們的照片，轉貼笑話趣聞，與你共享歡笑、共擔悲傷，我很高興你們能成為我的朋友。

現在就來小小測試一下，誰會花時間閱讀這份長長的訊息？沒有限期。如果你也同樣珍惜來自世界各地的好朋友們，不妨將這份訊息複製到你的動態，就算只留了一分鐘也好。

細細觀察，哪些人跟我一樣才是維繫友誼的那一方。謝謝每位參與我的人生的人。。。

根本沒有人看到

+Average Post Share On Facebook Daily

1500+

20%*Data of 2014

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Percentage Of Reach

Personal Profile

Facebook page

Facebook Group

2-9%

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How To Get More Reach ?

More Fans

Video More Organic Reach

Link More Organic Reach

Photo / Text Less Organic Reach

More Engagement More Reach

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How To Get More Fans?

1. Take Advantage Of（抽水）

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Take Advantage Of (抽水)

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2. Funny Post

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Funny Post

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2. Funny Post

3. Invite All Your Friends

+Invite All Your Friends

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2. Funny Post


4. Offline To Online

+Offline To Online

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2. Funny Post


4. Offline To Online

5. Quality Content

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Quality Content

Informative (News)

Educational (How To)

Timing (Will You Post on 3am?)

Suitable With Your Target Audience

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Big Company Win

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Target Customers

Don’t Chase Fans Number

Serve Real Customers

Customers Will Sweep Your Page Wall

Your Wall Is Your Showcase

Make Your Timeline Beautiful

+ Format

+ Paragraph

+ Symbol

+ Link

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Photo Crop

FAIL GOOD

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Facebook Cover Photo Size

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Timeline Photo Size

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Timeline Share Link Size

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Video Share Size

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Newsfeed Image Size

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Newsfeed Link Size

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Subject In Middle With Margin

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YOU ≠ COMPANY

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Can’t Do

1. History

2. Media Coverage

3. Event（After）

4. Hashtag

Do This On Your Own Profile

Facebook Marketing Intro

Social Media

Transcript of Facebook Marketing Intro