Competitor Analysis
1
Logo Direct Indirect Color Logomark Logotype Kiss My Face Yes Especially the Peace Soap that has very similar packaging. Blue Yes Mrs. Meyers Yes Has one organic soap product. Yes Most are cleaning products but a relevant company in the organic market. Maroon Yes Uses an image of a woman moping. Yes Juice Beauty Yes The products are all body products. This is becoming a serious competitor. Light yellow- green Yes Uses a symbol that may represent a water drop. Yes The type is an overlay to the symbol. Garden Botanika Yes This product is a body product. Garden Botanika offers facial experts at top department stores like Macy’s. Sage green Yes A small symbol above the type and a line below. Yes Ilike Yes However it is only sold at spa parties and online. Light Green Yes A leaf is represented. Yes The name is added. Dr. Hauschka Yes Dr. Hauschka products and signature treatments are available at fine stores Yes Also caries a line of cosmetics Mustard Yellow Yes Nature’s Gate Yes But their product line is expanded with more product offerings. Green Yes A small symbol inside an oval. Yes Type is contained inside an arched box. Hempz Yes It offers a product with hemp. A major selling point in the Dr. Bronner’s products. Green Yes Stylized typeface. Method Yes There is one body product Yes They are organic living products. Gray Rainbow Yes Although it appears to only be a logotype there is a small round shape on the bottom Éminence Yes They are a USDA organic product Yes Marketed to a higher class Greenish Gold Yes It is in the form of an emblem. Current Dr. Bronner’s Logo Dr. Bronner’s logo is blue and in a knockout version against a blue background. The logo has a combination of logotype and logomark. They are mostly used together, but can easily be separated. However, if the type were removed from the graphic the graphic would loose a connection to the company since it is not representative of the product. I feel the logo mark needs to be much simpler and include some connection to the product it is. The company has an audience that is type cast as baby boomers, generation x and millennial. It does not have a simplicity that would be considered appropriate to a general audience. It is versatile and can be used across a multitude of media pieces, but definitely could be made much simpler. The font choice may be dated and again hinders a wider audience. My suggested direction with the logo is to minimize the type usage. In fact I would love to drop all words except either Dr. Bronner’s or just using the name Bronner’s. Alina Wheeler says, “The right name is timeless, tireless, easy to say and remember; it stands for something, and facilitates brand extensions. Its sound has rhythm. It looks great in the text of an email and in the logo. A well-chosen name is an essential brand asset, as well as a 24/7 workhorse” (Wheeler 20). As for the graphic symbol, I feel a less detailed graphic would suit the company. A combination of logotype and logomark could detail the company mission and introduce new users. It does not have to be abstract but it can reference the main purpose of the company and product. Using a tagline with the logomark may also be a way to embody the appropriateness further. As for visual elements, I would really loke to include a very simple graphic, like a bubble or a leaf. After analyzing the competitors logos I see the color green used mostly in organic products. I also see the use of leaf so I will more than likely not go in that direction. I really like the idea of logotype with a small embelishment added. My favorite of the competition is the Method logo. I also like the Juice logo. Wheeler, Alina. (2009). Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3rd Edition (pp. 20). Hoboken, New Jersey. John Wiley & Sons. Valerie Davidson April 18, 2013 Competitor Analysis http://www.avotresantemontreal.com/wp-content/uploads/ 2011/02/kiss-my-face-logo-150x.jpg http://www.businesscreditcards.com/bootstrapper/wp- content/uploads/12/green-businesses/mrs-meyers-clean-day.jpg http://www.anderra.co.uk/wp-content/uploads/product_juice_logo.jpg http://moxiereviews.com/wp-content/ uploads/2012/01/Garden-Botanika.jpg http://saferskin.org/wp-content/uploads/2012/10/DrH.jpg http://www.athermalimage.com/ wp-content/uploads/Ilike-Logo.jpg http://www.getfiberstone.com/wp-content/themes/ fiber-stone/images/Natures_Gate_Logo.jpg http://experiencehaute.com/wp-content/ uploads/2012/07/hempz_logo.jpg https://www.wholeplanetfoundation.org/images/uploaded/ TTDF_Custom_Page/method_logo_gray_on_white.jpg http://www.chispa.ca/images/Eminence %20Logo%20small%20Colour.jpg
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Competitor analysis data sheet
Transcript of Competitor Analysis
Logo Direct Indirect Color Logomark Logotype
Kiss My Face
Yes Especially the Peace Soap that has very similar packaging.
Blue Yes
Mrs. Meyers
Yes Has one organic soap
product.
Yes Most are cleaning
products but a relevant company in the organic market.
Maroon Yes Uses an image of a
woman moping.
Yes
Juice Beauty
Yes The products are all
body products. This is becoming a serious
competitor.
Light yellow-green
Yes Uses a symbol that
may represent a water drop.
Yes The type is an overlay to the
symbol.
Garden Botanika
Yes This product is a body
product.
Garden Botanika offers facial experts at top department
stores like Macy’s.
Sage green Yes A small symbol above
the type and a line below.
Yes
Ilike
Yes However it is only
sold at spa parties and online.
Light Green Yes A leaf is represented.
Yes The name is added.
Dr. Hauschka
Yes Dr. Hauschka products
and signature treatments are
available at fine stores
Yes Also caries a line of
cosmetics
Mustard Yellow
Yes
Nature’s Gate
Yes But their product line
is expanded with more product offerings.
Green Yes A small symbol inside
an oval.
Yes Type is contained inside an arched
box.
Hempz
Yes It offers a product with hemp. A major selling
point in the Dr. Bronner’s products.
Green Yes Stylized typeface.
Method
Yes There is one body
product
Yes They are organic living products.
Gray Rainbow
Yes Although it appears to
only be a logotype there is a small round shape on the bottom
Éminence
Yes They are a USDA organic product
Yes Marketed to a higher
class
Greenish Gold
Yes It is in the form of an
emblem.
Current Dr. Bronner’s Logo
Dr. Bronner’s logo is blue and in a knockout version against a blue background. The logo has a combination of logotype and logomark. They are mostly used together, but can easily be separated. However, if the type were removed from the graphic the graphic would loose a connection to the company since it is not representative of the product. I feel the logo mark needs to be much simpler and include some connection to the product it is. The company has an audience that is type cast as baby boomers, generation x and millennial. It does not have a simplicity that would be considered appropriate to a general audience. It is versatile and can be used across a multitude of media pieces, but de�nitely could be made much simpler. The font choice may be dated and again hinders a wider audience.
My suggested direction with the logo is to minimize the type usage. In fact I would love to drop all words except either Dr. Bronner’s or just using the name Bronner’s. Alina Wheeler says, “The right name is
timeless, tireless, easy to say and remember; it stands for something, and facilitates brand extensions. Its sound has rhythm. It looks great in the text of an email and in the logo. A well-chosen name is an essential brand asset, as well as a 24/7 workhorse” (Wheeler 20).
As for the graphic symbol, I feel a less detailed graphic would suit the company. A combination of logotype and logomark could detail the company mission and introduce new users. It does not have to be abstract but it can reference the main purpose of the company and product. Using a tagline with the logomark may also be a way to embody the appropriateness further. As for visual elements, I would really loke to include a very simple graphic, like a bubble or a leaf.
After analyzing the competitors logos I see the color green used mostly in organic products. I also see the use of leaf so I will more than likely not go in that direction. I really like the idea of logotype with a small embelishment added.
My favorite of the competition is the Method logo. I also like the Juice logo.
Wheeler, Alina. (2009). Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3rd Edition (pp. 20). Hoboken, New Jersey. John Wiley & Sons.
Valerie DavidsonApril 18, 2013 Competitor Analysis
http://www.avotresantemontreal.com/wp-content/uploads/2011/02/kiss-my-face-logo-150x.jpg
http://www.businesscreditcards.com/bootstrapper/wp-content/uploads/12/green-businesses/mrs-meyers-clean-day.jpg
http://www.anderra.co.uk/wp-content/uploads/product_juice_logo.jpg
http://moxiereviews.com/wp-content/uploads/2012/01/Garden-Botanika.jpg
http://saferskin.org/wp-content/uploads/2012/10/DrH.jpg
http://www.athermalimage.com/wp-content/uploads/Ilike-Logo.jpg
http://www.get�berstone.com/wp-content/themes/�ber-stone/images/Natures_Gate_Logo.jpg
http://experiencehaute.com/wp-content/uploads/2012/07/hempz_logo.jpg
https://www.wholeplanetfoundation.org/images/uploaded/TTDF_Custom_Page/method_logo_gray_on_white.jpg
http://www.chispa.ca/images/Eminence%20Logo%20small%20Colour.jpg
