COMMUNICATION MEDIA

LANDSCAPE

GLOBAL SETTING

PHILIPPINE SETTING

The Global Communication Landscape according to PACMAS (Pacific Media Assistance Scheme) as of 2014

The Media and Communication Landscape play by these;

a. Policy and Legislation

b. Media Systems

c. Capacity Building

d. Content

A. Policy and Legislation

• Media Council Code Ethics came before the proposal of Media Decrees

• Lack of professional UNITY of journalists and ORGANIZATION to fight leads to the -imposition of Media’s Industry.

• Media may be protected or counter acted with IFJ (International Federation of -Journalists) and PFF (Pacific Freedom Forum)

B. Media Systems

-Media systems take into consideration technical skills, support and infrastructure. It also explores emergency broadcast systems and experience from previous disasters and crisis in the global level.

C. Capacity Building

-Capacity building includes and understanding of the level of qualification among existing and media & communication practitioners, training and capacity building support & organizations providing such support. It also takes into consideration Media Association and TVETS. -(specifications for TVETS are as follows; Journalism, Media Production, Communication and Technical Skills, Film Production.)-TVETS follow specific standards

• Courses at a minimum of 8 months are considered with a Diploma

• Courses at a minimum of 3 weeks are considered with a Certificate

• There is a 50;50 ratio and;• 1:4- teacher student ratio

D. Content

-Media Content focuses on Communication Platforms and ways to address National and Global issues. eg, Climate change

PHILIPPINE MEDIA LANDSCAPE

• The Philippines’ media is rowdy, vibrant, diverse and hugely profitable. • There are nearly 1,000 radio stations across the country, broadcasting on FM and

Medium Wave, according to Kapisanan ng mga Brodkaster ng Pilipinas (KBP) - the Association of Broadcasters of the Philippines.

• There are 28 daily newspapers published in Manila. Dozens more daily and weekly newspapers are published in provincial cities.

• Most independent provincial broadcasters are affiliated to one of the big national radio and TV networks and relay large chunks of their programming.

• The state media is very weak, partly because it is banned from supplementing its budget with advertising.

• Radio is the most reliable channel for distributing news, information and entertainment in the Philippines’ rural interior, where mountains often get in the way of TV signals.

MEDIA OVERVIEW

Broadcasting is dominated by six powerful radio and TV networks which command massive audiences nationwide:

• ABS-CBN

Philippines biggest media group. It dominates local television. Its flagship ABS-CBN TV network broadcasts from 25 content producing stations around the country and eight affiliated TV stations nationwide.

• GMA Network

popular and influential television channel GMA-7 in Metro Manila and its radio counterpart DZBB. The group controls a network of 60 TV stations and 23 radio music and entertain radio stations across the Philippines through its Campus Radio network. GMA Network is owned and managed by the Gozon, Duavit and Jimenez families which founded the media group in the 1960s.

• Manila Broadcasting Company (MBC)

the biggest radio group in the Philippines. It controls over 200 radio stations across the country and a chain of TV stations.

• TV5

formerly known as the Associated Broadcasting Company (ABC), www.TV5.com.ph, owns several TV stations in Metro Manila, including DWET-TV, DWNB-TV and DWDZ-TV. It also owns the popular radio news station Radyo5 News FM.

• Radio Mindanao Network (RMN)

owns more than 60 radio stations in Manila and the southern island of Mindanao under the RNM and iFM brands.

• Bombo Radyo

operates 43 radio stations nationwide through its Bombo Radyo talk radio network and its Star FM chain of music stations. There are 22 Bombo Radyo Medium Wave radio stations and 21 Star FM stations across the Philippines. Bombyo Radyo is owned by the Florente Group of Companies which also has interests in banking and pawn shops.

• Although commercial broadcasting has flourished in the Phillippines, state radio and television command relatively low audiences.

• The public sector broadcasters suffer from low levels of government investment and are banned from carrying advertising. This prevents them from topping up their budget allocations with commercial revenue.

• Philippine Broadcasting Service (PBS)

a radio network in the Philippines. It is owned by the Philippine government under the Presidential Communications Operations Office.

• People’s National Television Inc (PNTI)

People's Television Network, Inc. (PTNI / PTV Philippines) (Filipino: Telebisyon ng Bayan, abbreviated PTV) is the flagship government television network owned by the Philippine Government under the helm of the Presidential Communications Operations Office. Its head office, studios and transmitter are located at Broadcast Complex, Visayas Avenue, Diliman, Quezon City.

TV has begun to displace radio in many rural areas as people increasingly turn to satellite dishes to overcome reception problems.

Radio, on the other hand, has gained a new lease of life in the towns and cities with the spread of mobile phones

According to the Philippines’ National Telecommunications Commission (NTC), an increasing number of people in both urban and rural areas listen to radio on their mobile phones rather than a conventional radio set.

Mobile phone penetration – the number of active mobile telephone lines per 100 people - reached 92% of the population in 2011, according to the International Telecommunications Union (ITU).

Newspapers remain popular in the main towns and cities and web editions of the main dailies are increasingly read online.

Most of the “quality” newspapers in the Philippines, such as the Philippine Inquirer the Philippine Star and the Manila Bulletin, are published in English.

The Philippine Daily Inquirer, popularly known as the Inquirer, is the most widely read broadsheet newspaper in thePhilippines. with a daily circulation of 260,000 copies. It is one of the Philippines' newspapers of record. It is a member of the Asia News Network.

The Philippine Star (self-styled The Philippine STAR) is the leading print and digital newspaper in the Philippines and the flagship brand of the Star Group of Publications. It is owned and published by Philstar Daily Inc., which also publishes tabloids Pilipino Star Ngayon, Pang-Masa, The Freeman, and Banat, as well as People Asia and the Sunday magazine Starweek. With the sloganTruth Shall Prevail, the company maintains its quality as one of the trusted news sources in the Philippines. It is the most widely read broadsheet in the country, surpassing Philippine Daily Inquirer, with a market share of over 50 percent and over 2.7 million daily readers nationwide.

According to local human rights organisations, 147 journalists were killed between the restoration of democracy in 1986 and the end of 2011.

In December 2011, the international press freedom organisation Reporters Sans Frontieres (RSF) www.rsf.org listed the Philippines as one of the 10 most dangerous countries in the world for journalists to work in.

The worst ever atrocity commited against Filipino journalists occurred in the southern province of Maguindanao on Mindanao island in November 2009.

Fifty eight people travelling in an election convoy, including 32 journalists, were killed by a private militia linked to the Governor of Maguindanao, Andal Ampatuan.

Three years later, in early 2012, none of those indicted for the massacre, including several members of the Ampatuan family, had been convicted.

Politically motivated murders, undertaken by hired killers, private militias and the state security forces, are usually linked to investigations into local and national politics, corruption, and business.

Few perpetrators of such crimes are ever brought to trial. RSF ranked the Philippines 140th out of the 179 countries listed in its

2011-12 World Press Freedom Index. It identified the cities of Manila, Cebu and Cagayan del Oro as particularly hazardous places for media professionals to operate in.

The first radio station in the Philippines started broadcasting in 1922.

By early 2012, some 600 privately owned commercial FM stations and 375 Medium Wave radio stations were on air across the country.

Television first came to the Philippines in 1953, but TV only took off in a big way following the overthrow of President Ferdinand Marcos in 1986.

By 2012, there were 228 privately owned television stations broadcasting across the country, according to the KBP.

Many channels, such as the ABS-CBN News Channel, GMA News TV and AksyonTV5, broadcast only news and current affairs programmes.

There are also several Christian TV channels, including the powerful Catholic Media Network’s flagship TV station TV Maria. Other popular Catholic TV channels are EWTN and Familyland.

Former President Ferdinand Marcos seized the assets of media organisations that did not support him when he declared martial law in 1972. These newspapers and radio and TV stations were either given to his friends or closed down.

But when Marcos was overthrown in 1986 many of the confiscated media outlets – including ABS-CBN - were returned to their original owners. At the same time, the former president’s draconian curbs on press freedom were lifted.

Increasingly, young people in urban areas are turning to the internet for news. All the large news organisations have invested heavily in their news websites to meet this demand.

According to the internet traffic analysis website www.alexa.com the most popular news websites in the Philippines in May 2012 were those of the Philippine Daily Inquirer www.inquirer.net , the country’s largest circulation broadsheet newspaper, and broadcasting giant ABS-CBN www.abs-cbnnews.com

2Blogging has become an important part of social and political life.

There are thousands of bloggers in the Philippines, many of whom participate in the country’s annual blogging awards.

In May 2012, www.alexa.com listed two blog aggregator sites among the 10 most popular websites in the Philippines.

Cyber-crime legislation under consideration by Congress in 2012 would allow the government to block websites or blogs that were deemed ‘obscene or indecent’.

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