Media landscape india

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Indian Media landscape

Transcript of Media landscape india

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Media Landscape -India

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Media Landscape - India

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Indian Media An Introduction

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Media Landscape - India

India has more than 70,000 newspapers and over 500 satellite channels

Biggest newspaper market in the world

Print media started in 1780Radio broadcasting initiated in 1927Screening of Augusteand LouisLumire moving pictures inBombay initiated during the July 1895

The oldest and largest media of the world

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Media Landscape - India

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Media Landscape - India

Print Media

The Anandabazar Patrikafounded in 1922 by Prafulla Chandra Sarkarhas the largest circulation for a single-edition regional language newspaper in India.

The first major newspaper in IndiaThe Bengal Gazettewas started in 1780 under the British Raj

The Bombay Samachar, founded in 1822 and printed in Gujarati is the oldest newspaper in Asia still in print.

India consumed 99 million newspaper copies as of 2007making it the second largest market in the world for newspapers.

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Media Landscape - India

Broadcasting

Radio broadcasting was initiated in 1927 but became state responsibility only in 1930.In 1937 it was given the name All India Radio

In 1997, All India Radio and Doordarshan, which earlier were working as media units under the Ministry of Information & Broadcasting became constituents of the body.

47 million household with television sets emerged in 1993

With 1,400 television stations as of 2009, the country ranks 4th in the list of countries by number of television broadcast stations

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Media Landscape - India

Communication

The Indian Government acquired ES EVM computers from the Soviet Union, which were used in large companies and research laboratories

India had a total of 100 million Internet userscomprising 8.5% of the country's populationby 2010

By 2010, 13 million people in India also had access to broadband Internet making it the 10th largest country in the world in terms of broadband Internet users.

BSNL controls 79% of fixed line share in the country.

In the mobile telephony sector, Bharti Airtel controls 24.3% subscriber base followed by Reliance Communications with 18.9%, Vodafone with 18.8%, BSNL with 12.7% subscriber base as of June-2009

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Media Landscape - India

Motion Pictures

The history of film in India begins with the screening moving pictures in Bombay during the July 1895

Alam Ara (released in 1931) was the first Indian movie with dialogues

As cinema as a medium gained popularity in the country as many as 1, 000 films in various languages of India were produced annually

Expatriates throughout the United Kingdom and in the United Statescontinued to give rise to an international audiences to Indian movies

Present day India produces the most films of any country in the world.

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Media Landscape - India

ConclusionDigital Media The Road Ahead

The three focus segments : Television, Films and Animation& Gaming are set to ride the digital Wave as digitalization starts showing profound impact onIndias Media and Entertainment industry.

Indian film industry is proudly marching towardscompletion of 100 golden years. From the humblebeginning through a silent film made in 1913 to Indianfilm-makers producing films in English, Indian filmindustry has truly come a long way. Impact of digi-talization can be visibly seen in films right from the beginning till now.

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Media Landscape - India

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Media Landscape - India

ConclusionDigital Media The Road Ahead

Indian animation industry is all set for anenhanced outsourcing , it is alsoprepared to move up the value chain and play a largerrole in the overall animation and gaming ecosystem.

The future of Indias media and entertainmentlandscape looks extremely promising, andplayers in the overall media value chain attempting toprovide improved content to viewers through effectivemarketing and delivery strategies.

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Media Landscape - India

Thank You

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We add value in what ever we do.."