Tracxn! - FoodTech India Startup Landscape

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FOODTECH - INDIA Market Overview Nov 2014 Deal Discovery Made Easy

Transcript of Tracxn! - FoodTech India Startup Landscape

Page 1: Tracxn! - FoodTech India Startup Landscape

FOODTECH - INDIAMarket Overview

Nov 2014

Deal Discovery Made Easy

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Deal Discovery Made Easy

Sector Overview

• Total dollar invested upto Nov 2014 ~ $125M

• Currently tracking 150+ companies in Consumer FoodTech

– 60+ companies founded in 2014 alone

• Industry Buzz

– “Chipotle’s Profits Are Worth More Than Google’s” [Techcrunch]

– “Our prediction is the next Uber-like success will come out of Food market” –Shervin Pishevar, Sherpa Ventures [Link]

– “Munchery Is Eating The Restaurant” [Link]

– “Software Eats Dinner” [Pando]

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Deal Discovery Made Easy

Market LandscapeDINE OUT COOK AT HOME INTERNET FIRST RESTAURANTS

GROCERYRESTAURANT DISCOVERY

TABLE BOOKING

IN-RESTAURANT ORDERING

HOSTED

RECIPE BOX

CHEF AT HOME

RESTAURANTS

CHEFS

ASSET LIGHT

SUBSCRIPTION

ASSET HEAVYORDERING/DELIVERY –OPEN MARKETPLACES

RESTAURANTS

CHEFS

ORDERING

ORDERING

ORDERING & DELIVERY

DISH DISCOVERY

IN-RESTAURANT PAYMENTS

ON DEMAND + HEAVY OFFICE FOCUS

ON DEMAND

LATE NIGHT DELIVERY

SUBSCRIPTION

ON DEMAND + HEAVY OFFICE FOCUS

ON DEMAND

LATE NIGHT DELIVERY

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Deal Discovery Made Easy

Deep Dive – Dine Out (1/6)DINE OUT

RESTAURANT DISCOVERY

TABLE BOOKING

IN-RESTAURANT ORDERING

HOSTED

RESTAURANTS

CHEFS

DISH DISCOVERY

IN-RESTAURANT PAYMENTS

Enables consumers to discover restaurant menus by location and ratings. Zomato ($114M), RedFoodie, HungryBells

Enables consumers to discover nearby places to eat by dishes. FoodiesCompass, Binj, MyPref, Dishcoveri, Dishkhoj

Allows users to book tables at different restaurants DineOut (acq), TableGrabber, Zeat, 24x7Table

Mobile App to order before arriving/in a restaurantMeDine, Tap&Eat

Mobile App to pay bills at restaurants with stored card infoMomoe, Quikwallet

Portal to book dining space with home/professional chef at their placeMealTango, ConnectWithLocal, BiteTogether

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Deal Discovery Made Easy

Deep-Dive: Dine Out (2/6)Discovery (Restaurants/Dishes)1

Company & Short Description Funding/Exits

Zomato (2008, Gurgaon)Online and mobile restaurant discovery service. Has made 5 acquisitions internationally. Valued at $660M in Nov 2014. IIT Delhi founders

$113.8M(Sequoia, InfoEdge, Vy Capital)

MyPref (2012, Indore)Location-based food finder, planner, reminder app. For Indore, Bangalore and Mumbai. BITS Pilani founder

Gawbl (2013, Pune)Android app that suggests restaurants based on user’s mood and location.

Acquired(TimesCity, Jul 2013)

Gimemo (2013, Delhi)Gamified food discovery platform. In beta

Koottan (2013, Kochi)Online restaurant discovery portal for Kerala and Goa. Incubated at Startup Village

Dishcoveri (2013, Bangalore)Earlier Zestbuds. Smartphone app for dish discovery. Incubated at Startup Chile and Founder Institute

Spoonzo (2013, Ahmedabad)Mobile based social platform for food discovery

Dishgram (2013, Bangalore)Mobile community along with restaurant and dish discovery

RedFoodie (2014, Delhi) Online food guide and restaurant discovery

FoodiesCompass (2014, Gurgaon)Restaurant discovery with dishes. 200+ restaurants in Gurgaon. IIT Bombay founder.

HungryBells (2014, Bangalore)Location-based app to discover eateries and deals. IIM Lucknow founder

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Deal Discovery Made Easy

Deep-Dive: Dine Out (3/6)Discovery (Restaurants/Dishes)1

Company & Short Description Funding/ExitsQuinto (2014, Pune)Crowdsourced dish discovery app for Android. Earlier Dishoomit

Binj (2014, Delhi)Mobile app for food discovery and discounts. Babson College team

Dishkhoj (2014, Mumbai)App to discover best dishes by location. Ex-Yahoo, IIM A, IIT Delhi team

Foober (2014, Kochi)Online platform for restaurant discovery

TalkingStreet (2014, Bangalore)Listings of local eateries and street food spots. IIM Bangalore founder

Resotaste (2014, Mumbai)Building a food discovery app/website. Using correlative filtering and rank boost algos to show good recommendations.

4thFlavour (2014, Bangalore)In stealth. Likely building restaurant discovery platform based on choice and interest

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Deal Discovery Made Easy

Deep-Dive: Dine Out (4/6)Table Booking2

Company & Short Description Funding/Exits

DineOut (2012, Delhi)Online table reservation website for Delhi/NCR. Served 18,000+ diners in over 450 restaurants

Acquired(TimesCity, Apr 2014, $10M)

TableGrabber (2012, Delhi)Table reservation for consumers, along with Electronic Reservation Diary for restaurants. Incubated at Startup Chile and Microsoft Accelerator. Competed in Techcrunch Disrupt 2014.

GourmetItUp (2012, Mumbai)Table booking and reservation for fine dining restaurants. 15,000+ memberships

$300k(Angel, Oct 2014)

BookYourTable (2012, Bangalore)Online table reservation for restaurants along with tech platform for merchants. IIM Bangalore founder

BookingDiva (2012, Delhi)Online restaurant booking, offers and concierge services. Ex-Google, Bain, Haas MBA founder.

UrbanRestro (2012, Mumbai)Table booking and online reservation at restaurants and banquet halls

Zeat (2013, Bangalore)Web based platform for restaurant table booking. BITS Pilani founder.

HungryTable (2013, Pune)Online portal to search, explore and book table reservations

24x7Table (2014, Delhi) Mobile app for table booking along with Electronic Reservation Book system for restaurants

SavorTrip (2014, Pune)Mobile app to book last minute table reservations. Yet to launch

Global ComparablesOpenTable (1998, SFO)Funding: $48MAcq (Priceline, Jun 2014, $2.6B)

Resy (2014, NYC)Funding: $2M (Lerer Ventures, Slow Ventures)

Reserve (2014, NYC)Funding: Undisclosed (Google Ventures)

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Deal Discovery Made Easy

Deep-Dive: Dine Out (5/6)In-Restaurant Ordering & Payments3

Company & Short Description Funding/Exits

MeDine (2012, Bangalore)Mobile app to order food at restaurants remotely before arriving, and win rewards

Quikwallet (2012, Mumbai)Mobile wallet app to pay at restaurants. Merchants can run offers and loyalty programs

Momoe (2014, Bangalore)Smartphone wallet app to pay at restaurants using stored card info. Ex-Honeywell, Bain, IIT Bombay, IIMB team

Skippcard (2014, Bangalore)Mobile app for in-restaurant ordering and bill payment. IIT Kharagpur, Delhi founders

TapAndEat (2014, Delhi)Mobile app to instantly order food and drinks in restaurants and pubs. NIT Karnataka founder

Global ComparablesTabbedOut (2009, Austin)Funding: $17.5M (NEA, Trellis Partners)

Cover (2012, NYC)Funding: $7M (Lerer Ventures, Spark Capital, OATV)

Dash (2011, Brooklyn)Funding: $1.9M (New York Angels)

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Deal Discovery Made Easy

Deep-Dive: Dine Out (6/6)Chef-Hosted Dining4

Company & Short Description Funding/Exits

MealTango (2013, Pune)Online marketplace to list and discover dining space at home. Ex-Capital One, Oxford founder.

ConnectWithLocal (2014, Pune)Marketplace for hosted dinners with local chefs, handles payments

BiteTogether (2014, Gurgaon)Marketplace for in-home dining space. Claims strong verification. Founders earlier founded FlyByKnight

Global ComparablesEatWith (2012, Israel)Funding: $9.2M (Greylock, Genesis Partners)

Feastly (2012, Washington)Funding: $1.25M (Westly Group)

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Deal Discovery Made Easy

Deep Dive – Cook At Home (1/5)COOK AT HOME

GROCERY

RECIPE BOX

CHEF AT HOME

Retail/Marketplace Platform to buy grocery and household items

BigBasket ($42.8M), LocalBanya ($5M), ZopNow, Eemli, Jiffstore ($16k), MyGreenBox, Grocit

Deliver meal kits with measured ingredients for listed recipes

HalfTeaSpoon, iChef, CookFresh, Formybelly, YouJustCook, BeingChef

Marketplace to book home/professional chefs at own home to cook meals

Restokitch, Chefhost.Kitchen, CookFinder

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Deal Discovery Made Easy

Deep-Dive: Cook At Home (2/5)Grocery1

Company & Short Description Funding/Exits

BigBasket (2009, Bangalore)Online retailer for grocery and household items. Clocks 5,000+ orders a day, as of Sep 2014. IIM Ahmedabad, IIM Bangalore founders.

$42.8M(Helion VC, Ascent Capital, Zodius Capital, LionRockCapital)

ZopNow (2011, Bangalore)Inventory-light groceries. Delivers from Hypercity nearest to customer pincode. Ex-MakeMyTrip CTO, Amazon, IIT Kanpur, MIT dropout founder.

Undisclosed(Accel Partners, Qualcomm Ventures)

AaramShop (2011, Delhi)Online network for grocery, FMCG and CPG products. Has tied up with 3,600 local stores in 35 cities.

Acquired(TimesCity, Jul 2013)

EkStop (2011, Mumbai)Online retail for grocery and household products. Raised angel from Unilazer Ventures at 25% equity. Carnegie Mellon, INSEAD team.

Angel(Unilazer Ventures, Jungle Ventures)

LocalBanya (2012, Mumbai)Online grocery and convenience store with 500+ orders daily

$5M(Brand Capital Springboard)

GoPeppers (2012, Delhi)Online grocery for Noida, Ghaziabad. IIT Guwahati team

EasyMandi (2012, Hyderabad)Online grocery shopping store. IIM Calcutta founder. Ex-COO at Bharti Airtel and Hyd Angels is co-promoter.

Omart (2012, Mumbai)Online marketplace to order grocery from local stores. Ex-Bennett, Coleman and Co Ltd founders.

Jiffstore (2013, Bangalore) Mobile marketplace to order from local kirana shops. Incubated at Tlabs.

$16k(Tlabs, Unitus Seed Fund)

Eemli (2013, Mumbai)Online store for grocery, household and kitchen items. Sell organic pulses under their brand Eemli Organic. IIT Bombay founder

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Deal Discovery Made Easy

Deep-Dive: Cook At Home (3/5)Grocery1

Company & Short Description Funding/Exits

GreenCart (2013, Mumbai)Online fresh fruits and vegetables shop. Angel funded by Techno Group.

Angel(Techno Group)

Mygreenbox (2014, Delhi)Mobile marketplace to order from local stores. Also delivers from nearest store to customer. Ex-MyGrahak, Wirkle/LocationLabs, IIT Delhi team. Claims angel funding from IIT alumni.

Angel

NearBuyStore (2014, Bangalore)mCommerce app to shop from nearby stores. Yet to launch

Grocit (2014, Gurgaon)Smartphone app to order for grocery items from local stores. Supports group shopping. Ex-Tradus, NSIT founder

QuickBasket (2014, Hyderabad)Mobile-first app for grocery shopping. Has three supply chains – Wholesale (Same Day), Personal Shopper (90min) and Bolt (30 min). Ex-Amazon, IIT Kharagpur founder.

GrocShop (2014, Mumbai)Mobile app to buy grocery items for nearby stores. IIT Bombay founders

Sabji On Wheels (2014, Gurgaon)Delivers fruits, vegetables, health, health boxes and weekly subscription boxes.

Tailmill (2014, Noida)Online retail for ‘tailing’/subscription plans for atta products. Will expand to other categories. ManipalInstitute of Technology founder

Happy Batua (2014, Delhi) Online grocery retail store.

Global ComparablesFreshDirect (2002, NYC)Grocery RetailerFunding: $91M

Good Eggs (2011, SFO)Farm-to-Table MarketplaceFunding: $31.5M

DTDOrganics(2007, Lafayette)Farm-To-Table Subscription RetailFunding: $28M

Instacart (2012, SFO)Grocery Marketplace & DeliveryFunding: $54.8M

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Deal Discovery Made Easy

Deep-Dive: Cook At Home (4/5)Recipe Box2

Company & Short Description Funding/Exits

YouJustCook (2013, Bangalore)Home delivery of ingredients for cooking recipes.

Halfteaspoon (2014, Bangalore)Delivers meal kits with measured ingredients for chef-designed recipes. Piloted in Hyderabad, launched in Bangalore. IIT Kharagpur founders.

iChef (2014, Mumbai)Delivers chef-designed recipe boxes for healthy meals with calorie count 500-700. 6 new recipes every 2 weeks. UT Austin founder.

Being Chef (2014, Gurgaon)Online portal to order for ingredients of listed recipes and dishes.

Formybelly (2014, Gurgaon)Meal kits for chef-designed recipes with measured, cut and washed ingredients. Yet to launch.

Cookfresh (2014, Delhi)Recipe box delivery for gourmet meals, with portioned, chopped ingredients. Introducing subscriptionbased plans

Global ComparablesHelloFresh (2012, NYC)Funding: $67.5M (Rocket Internet, Kinnevik, Insight VP)

Blue Apron (2012, NYC)Funding: $58M (First Round Capital, BVP, BoxGroup)

Plated (2012, NYC)Funding: $21.4M (Lerer Ventures, Founder Collective, Great Oaks)

Gousto (2012, London)Funding: $11M (Unilever Ventures, MMC Ventures)

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Deal Discovery Made Easy

Deep-Dive: Cook At Home (5/5)Private Chef-At-Home Marketplace3

Company & Short Description Funding/Exits

CookFinder (2013, Mumbai)Online marketplace to book personal cooks and catering vendors.

Restokitch (2013, Pune)Online marketplace platform to book and hire nearby chefs for events. IIT Roorkee founders

ChefHost.Kitchen (2014, London)Marketplace connecting chefs with customers for bespoke private dining experiences. Has 20 chefs for India and Hong Kong. Angel backed by Chief Executive of Asianet News Network.

Angel

Global ComparablesKitchenSurfing (2012, Brooklyn)Funding: $19.5M (Tiger Global, USV, Spark Capital, SV Angel)

Kitchit (2010, SFO)Funding: Seed (Andreessen Horowitz)

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Deal Discovery Made Easy

Deep Dive – Open Marketplaces (1/5)ORDERING/DELIVERY – OPEN MARKETPLACES

RESTAURANTS

CHEFS

ORDERING

ORDERING

ORDERING & DELIVERY

Online portals to discover home chefs nearby and order from themEatero, Foodcloud, Imly ($16k), Langhar ($170k), Mealboat

Open marketplace that enables online ordering from nearby restaurants and picks up and delivers to customer

Swiggy, KhaanaOnTheGo, Yhungry, MealsOnWheels (acq)

Online/Mobile platform to discover and order from nearby restaurants

Foodpanda, TastyKhana (acq), TinyOwl ($3M), JustEat, TravelKhana

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Deal Discovery Made Easy

Deep-Dive: Open Marketplaces (2/5)Restaurant Ordering1

Company & Short Description Funding/Exits

JustEat (2006, Bangalore)Originally started as HungryZone. Online ordering portal. IIT Kharagpur founder. Raised undisclosed funding from Axon Partners, Forum Synergies with participation from JustEat Group. Also raised angel from IAN

Undisclosed(Axon Partners, Forum Synergies, JustEat, IAN)

TastyKhana (2007, Pune)Online ordering portal for home delivery from restaurants. Backed by Delivery Hero, acquired by FoodPanda in Nov 2014 for an undisclosed amount.

Acquired(Foodpanda, Nov 2014)

Yummybay (2010, Kochi)Online food ordering portal from restaurants. Incubated at Startup Village.

DeliveryChef (2010, Mumbai)Online food ordering portal for Mumbai and Pune. NYU Stern, Warwick Business School founders

DineIn (2011, Chennai)Online food ordering portal launched by AnyCommerce. Merged with GoGrab in Sep 2014.

GoGrab (2011, Chennai)Online ordering portal that merged with AnyCommerce’s DineIn in Sep 2014. ex-PayPal founder.

Masala Street (2012, Chennai)Ordering portal for food from restaurants in Chennai, Madurai and Coimbatore

Foodpanda (2012, Delhi)Online food ordering platform, in 33+ cities in India. Acquired TastyKhana in Nov 2014. IIM Calcutta, ISB founders. Backed by Rocket Internet, Kinnevik

Undisclosed(Rocket Internet, Investment AB Kinnevik)

QuickBurp (2012, Delhi) Online restaurant ordering portal with loyalty points for mobile recharge. Ex-HackerRank founder

TinyOwl (2014, Mumbai) Mobile ordering from nearby restaurants. Also provides delivery services. IIT Bombay founding team.

$3M(Sequoia, Nexus VP, DeapUbhi)

Global ComparablesGrubHub (2004, NYC)Funding: $51MIPO (NYSE, Apr 2014, Mcap ~$3B)

DeliveryHero (2010, Berlin)Funding: $628M (Kite Ventures, Insight VP)

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Deal Discovery Made Easy

Deep-Dive: Open Marketplaces (3/5)In-Train Ordering2

Company & Short Description Funding/Exits

TravelKhana (2012, Delhi)Meal booking platform connecting train travellers with restaurants in stations. Present in 100+ cities and 135+ stations with orders growing at 17% MoM (Sep 2014). Planning on starting services for bus journeys. BITS Pilanifounder.

Venture(Palaash Ventures, RajanAnandan)

YatraChef (2013, Kochi)Online ordering portal to order from restaurants at stations during train journeys.

RailTiffin (2014, Mumbai)Online food ordering portal from restaurants at stations using train/PNR number. At 50+ stations. Ex-Goldman Sachs, MDI-Gurgaon founder

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Deal Discovery Made Easy

Deep-Dive: Open Marketplaces (4/5)Restaurant Ordering & Delivery3

Company & Short Description Funding/Exits

GrabaGrub (2010, Mumbai)Online ordering portal along with home delivery from restaurants

GetMyFood (2012, Bangalore)Ordering and delivery services from a network of 1000+ restaurants in Bangalore.

ChandniChowkFood (2013, Delhi)Online portal that delivers food from Chandni Chowk Delhi pan-India. Also includes gourmet items like sweets. IIT Kharagpur founder

Delfoo (2013, Baroda)Online portal to order from and book tables at restaurants. Also provides pickup and delivery service on every order.

FoodMingo (2013, Hyderabad)Online portal for food ordering and table booking along with other restaurant services. Piloted in UK, launched in Hyderabad with 300+ restaurants. Provides loyalty and marketing platform for restaurants.

KhaanaOnTheGo (2014, Gurgaon)Online platform for food delivery from restaurants. DCE, NSIT founders.

Swiggy (2014, Bangalore)Delivers food and desserts from restaurants in 45 minutes. BITS Pilani founders.

Yhungry (2014, Delhi)Online food ordering platform along with B2B delivery service called Bikemates. Ex-HSBC, Citi, CA founder.

MyFoodPoint (2014, Delhi) Online food ordering portal for home delivery from restaurants

MealsonWheels (2014, Mumbai) Online ordering and delivery from restaurants in 60 minutes. Acquired by AntFarm to become an end-to-end logistics and payment platform for local businesses.

Acquired(AntFarm, Nov 2014, $2M)

Global ComparablesCaviar (2012, SFO)Funding: $15MAcquired (Square, Aug ‘14, $90M)

DoorDash (2013, Palo Alto)Funding: $19.7M (Charles River Ventures, Khosla Ventures, YC)

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Deal Discovery Made Easy

Deep-Dive: Open Marketplaces (5/5)Chefs Ordering4

Company & Short Description Funding/Exits

Langhar (2012, Delhi)Online listings of nearby home chefs to order food from. Raised $20k from Tlabs and $150k from Ark Accelerator, Canada

$170k(Ark Challenge, TLabs)

Imly (2013, Mumbai)Marketplace to discover and order from home chefs. Incubated at Microsoft Accelerator. Currently down/renovating.

$16k(NASSCOM, Microsoft Ventures)

FoodCloud (2013, Delhi)Online open marketplace to discover nearby chefs and order from them for pickup/home delivery. Carnegie Mellon founder

Eatero (2014, Bangalore)Online hyperlocal marketplace for users to order home-cooked meals for pickup/delivery. Called Eatlandish earlier. Ex-Myntra, ThoughtWorks team

Mealboat (2014, Bangalore)Online marketplace to discover and order home-cooked meals from chefs. Claims 20 chefs on platform, with 70 in pipeline. NIT Karnataka founder.

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Deal Discovery Made Easy

Deep Dive – Internet First Restaurants (1/6)INTERNET FIRST RESTAURANTS

ASSET LIGHT

SUBSCRIPTION

ON DEMAND + HEAVY OFFICE FOCUS

ON DEMAND

LATE NIGHT DELIVERY

ASSET HEAVY

No Kitchen + Own Delivery + Subscription

Tonguestun (no delivery), SpoonJoy

Own Kitchen + Own Delivery + Subscription

Bhukkadpanti, iTiffin, Nashta, NutriTown

Office Focus + No Kitchen + Own Delivery + On Demand

MyYummyBite

Office Focus + Own Kitchen + Own Delivery + On Demand

Frsh, Yumist, Eatonomist

No Kitchen + Own Delivery + On Demand

Holachef, Bite Club, Foodyn

Own Kitchen + Own Delivery + On Demand

FreshMenu, Tapcibo, NoodlePlay

No Kitchen + Own Delivery + Late Night

NightDelivery

Own Kitchen + Own Delivery + Late Night

BatmanDelivers, FlyByKnight, HungryOwl

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Deal Discovery Made Easy

Deep-Dive: Internet First Restaurants (2/6)Asset Light1

Model Company & Short Description Funding/Exits

Subscription(Office Focus + Only Ordering)

Tonguestun (2013, Bangalore)B2B food network that enables corporates to shuffle multiple caterers under single purchase order. NIT Karnataka founder.

Subscription (Office Focus + No Kitchen + Delivery)

SpoonJoy (2014, Bangalore)Delivers fresh cut fruits, salad lunches and snacks at office desk on subscription plans. IIT Roorkeeteam. Angel backed by Sachin Bansal & Mekin Maheshwari (Flipkart), Abhishek Goyal (Tracxn), Sahil Barua (Delhivery).

Angel

On Demand + Heavy Office Focus (No Kitchen + No Delivery)

MyYummyBite (2013, Gurgaon)Online portal to order from restaurants and cooks who will deliver at office desk. Yet to launch.

On Demand (Chefs Kitchen + Delivery)

Holachef (2014, Mumbai)Mobile-first delivery of meals from chefs kitchens. Angel Investor (Gloob Décor, Shopsense, Chaayos), IIT Bombay founder

On Demand(Chefs Kitchen + Delivery)

BiteClub (2014, Gurgaon)Mobile app that accepts orders, packs and delivers food prepared by chefs in their kitchen. IIT Kharagpur, NTU team.

On Demand (Chefs Kitchen + Delivery)

Foodyn (2014, Mumbai)Online platform that lists home chefs and takes orders and delivers them to customers. Yet to launch.

On Demand (Chefs Kitchen + Delivery)

Eatlo (2014, Bangalore)Mobile-first delivery of meals prepared by professional chefs under 20 min. Yet to launch. Ex-Urbantouch, IIT Bombay founders.

Late Night Delivery (No Kitchen + Delivery)

NightDelivery (2012, Delhi)Late night food delivery service that has tied up with restaurants and outlets for food and edibles. Has their own delivery staff. IIT Bombay student founders.

Global ComparablesZesty (2013, SFO)Funding: Seed (Great Oaks, Y Combinator)

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Deal Discovery Made Easy

Deep-Dive: Internet First Restaurants (3/6)Asset Heavy2

Model Company & Short Description Funding/Exits

Subscription(Office Focus + Own Kitchen)

SpiceBox (2011, Mumbai)Online subscription based tiffin service. Has own kitchen, does delivery using dabbawalas.

Subscription (Office Focus + Kitchen + Delivery)

Foodport (2014, Delhi)Delivers packaged meals 3 times a day to corporates. Yet to launch. BITS Pilani founder.

Subscription(Office Focus + Kitchen + Delivery)

iTiffin (2013, Bangalore)Online tiffin service, delivering meals based on calorie count. Delivers around 10,000+ orders daily. Raised seed funding in Aug 2014 from a large Indian family office. IIM Ahmedabad founders.

$1M

Subscription(Kitchen + Delivery)

Bhukkadpanti (2012, Mumbai)Online tiffin delivery service for lunch and dinner. Subscription-based, operates own kitchen and delivery staff. IIM Ahmedabad founder.

Subscription(Kitchen + Delivery)

Nashta (2013, Gurgaon)Subscription-based service for breakfast plans in Gurgaon.

Subscription(Kitchen + Delivery)

NutriTown (2014, Bangalore)Delivers nutrionist-endorsed healthy meals for lunch and dinner. Ex-SuperProfs, Freecharge, NSIT founder.

Subscription(Kitchen + Delivery)

Mr. Hot (2013, Kota)Customized online tiffin service for students in Kota. IIT Kharagpur founders

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Deal Discovery Made Easy

Deep-Dive: Internet First Restaurants (4/6)Asset Heavy2

Model Company & Short Description Funding/Exits

On Demand + Heavy Office Focus(Kitchen + Delivery)

Frsh (2014, Delhi)Online portal to order for breakfast, snacks and juices at offices. Ex-AmEx, McKinsey, IIMB, IIT Delhi founders. Has centralized kitchen, launching mobile apps.

Undisclosed(India Quotient)

On Demand + Heavy Office Focus(Kitchen + Delivery)

Foodeato (2014, Delhi)Online breakfast and lunch ordering and delivery service for office goers. IIT Bombay, Delhi founders.

On Demand + Heavy Office Focus(Kitchen + Delivery)

Yumist (2014, Gurgaon)Mobile-first ordering and delivery of comfort food at offices. Ex-CMO Zomato founder.

On Demand + Heavy Office Focus(Kitchen + Delivery)

Eatonomist (2014, Gurgaon)Healthy lunch delivery for corporate offices in Gurgaon. Daily changing menu, calorie count between 300-500. Has 80+ menu options from Indian/international cuisines. Ex-KPMG, E&Y founders.

On Demand + Heavy Office Focus(Kitchen + Delivery)

DLF Tiffin Center (2014, Chennai)Online platform to order for lunch at office. Delivers box-packaged meals in DLF IT SEZ Campus.

Global ComparablesMunchery (2011, SFO)Funding: $36M (Sherpa Ventures, Menlo VC, eVentures)

Sprig (2013, SFO)Funding: $11.7M (Greylock, Great Oaks, Accel, Battery Ventures)

SpoonRocket (2013, Berkeley)Funding: $13.5M (General Catalyst, Foundation Capital, YC)

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Deal Discovery Made Easy

Deep-Dive: Internet First Restaurants (5/6)Asset Heavy2

Model Company & Short Description Funding/Exits

On Demand(Kitchen + Delivery)

8Food (2013, Mumbai)Online platform to order for chef-designed soups, salads and sandwiches. Ex-Future Group founder.

Undisclosed(India Quotient)

On Demand (Kitchen + Delivery)

Hello Curry (2013, Hyderabad)Delivery only restaurant that delivers Indian food under 30 min. Expanding to Chennai and Bangalore.

$500k(SRI International)

On Demand (Kitchen + Delivery)

Foodeebuddee (2013, Bangalore)Mobile-first food delivery service. Has own chefs and kitchen. Yet to launch.

On Demand (Kitchen + Delivery)

FreshMenu (2014, Bangalore)Virtual restaurant that delivers chef-prepared meals for lunch and dinner. Has 4 meals that change daily. IIM Ahmedabad founder. Claims to be closing venture round of $5M funding.

On Demand (Kitchen + Delivery)

Tapcibo (2014, Bangalore)Mobile app to order for lunch and dinner in Bangalore. Ex-Redbus, Google founding team.

On Demand (Kitchen + Delivery)

EatOnGo (2014, Bangalore)Building online portal for customer to browse and order breakfast daily. Yet to launch.

On Demand(Kitchen + Delivery)

NoodlePlay (2014, Gurgaon)Virtual-only restaurant for Chinese food. Delivers under 30 min. Founder earlier was CEO at Lollypop Foods.

On Demand (Kitchen + Delivery)

RocketFood (2014, Ghaziabad)Delivers healthy north Indian meals. Has one retail outlet. IIIT Hyderabad founder.

On Demand (Kitchen + Delivery)

Brekkie (2014, Bangalore)Breakfast delivery service between 7.30 and 10.30 with different menu daily. Orders are taken on phone right now.

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Deal Discovery Made Easy

Deep-Dive: Internet First Restaurants (6/6)Asset Heavy2

Model Company & Short Description Funding/Exits

Late Night Delivery(Kitchen + Delivery)

FlyByKnight (2012, Mumbai)Late night delivery service for food products and other essentials. Founders also working on BiteTogether, marketplace for hosting dining events.

Late Night Delivery(Kitchen + Delivery)

BatmanDelivers (2013, Delhi)Late night express delivery service for food products. Even delivers other OTC products and services like plumber, electrician.

Late Night Delivery(Kitchen + Delivery)

Hungry Owl (2014, Delhi)Mobile app to order for food at night between 10 pm and 4 am. Coming for iOS and Android, yet to launch.

Page 26: Tracxn! - FoodTech India Startup Landscape

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