Collaborative Research

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    11-Aug-2014
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    Design

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Slides from my Collaborative Research workshop from Webstock 2014. Buy the book: Just Enough Research

Transcript of Collaborative Research

  • Collaborative Research with Erika Hall
  • Hello!
  • I have a question...
  • Do you enjoy being right?
  • You are correct!
  • Yessss!
  • ?
  • Flickr/Chris Voll
  • Ego!
  • Assuming != Determining
  • Research!
  • Agenda
  • 910:30 Introduction. Collaboration and Research. Forming Your Questions. 10:3011 Morning Tea Agenda 1112:30 12:301:30 Activities. Interviewing. Lunch 1:303 Analysis & Models 33:30 Afternoon Tea 3:305 Analysis & Models Contd. Reporting & Sharing.Wrap-up
  • Flickr/Jerome Collins
  • Design-Led Design-led with participatory mindset Design-led with expert mindset Expert Mindset Users seen as subjects Participatory Mindset Users seen as partners Research-led with expert mindset Dubberly Design Office Research-led with participatory mindset Research-Led
  • Goal Driven Increase chance of success Reduce risk Skeptical Mindset Willing to question the value of any approach
  • Collaboration
  • Dogma!
  • How?
  • Chris Noessel
  • Why?
  • Goals
  • LeanUX Principles: Design thinking Agile methods Lean startup method
  • Extreme Uncertainty
  • Design Thinking
  • Design thinking is a humancentered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Tim Brown, president and CEO IDEO
  • Dogma
  • Context
  • Real World Your Organization Your Users Context
  • UX
  • Business Business UX UX Business UX Business UX UX UX
  • Locate your risk
  • Flickr/Kris Krug
  • Where are you coming from?
  • Commit to working collaboratively
  • Establish a process.
  • Overcome objections
  • We dont have the time.
  • We dont have the money.
  • We dont have the expertise.
  • Were already A/B testing
  • Everyone wants better products.
  • No one wants to read a report.
  • Design is active. Reading is passive. Research is active.
  • Embrace conflict
  • One Simple Process
  • Form Questions Gather Data Analyze Data
  • Form Questions Think Critically Analyze Data
  • Form Questions Observe Analyze Data
  • Form Questions Interview Analyze Data
  • Form Questions Read Analyze Data
  • Think Critically Observe Form Questions Interview Experiment Read Analyze Data
  • Interpretation Interpretation Interpretation Interpretation
  • Shared Reality
  • Collaborating with Strangers
  • A design project is a series of decisions.
  • Research is a craft.
  • Bias
  • Confirmation Bias: You selectively weight the information that confirms what you already believe.
  • Sampling Bias: Your sample of research subjects isnt sufficiently representative.
  • Interviewer Bias: You insert your opinion into interviews.
  • Social Desirability Bias People dont say the true things that they worry will make them look bad.
  • Dunning-Kruger Effect Unskilled people feel overly confident. Competent people are less so.
  • Forming Questions
  • Good Questions Specific Actionable Practical
  • A Bad Question What do people think about pets?
  • A Better Question How do single urban adults choose and acquire a pet?
  • A Bad Question What do people do around here all day?
  • A Better Question How do we coordinate communication priorities across departments?
  • Critical Thinking
  • Critical Thinking Disciplined Self-correcting Clear Logical
  • Uncritical Thinking I hate yellow, so all yellow websites are total failures.
  • Critical Thinking I hate yellow, but based on the evidence, it might work for our audience.
  • Research and Collaboration Working together across disciplines and making decisions based on evidence shouldnt be hard, but they can be. Done right, research and working collaboratively reinforce each other through a shared understanding of reality. Start with your goal in mind, not with any process or buzzword. Asking questions and cutting across traditional roles can both be threatening to the established order. Commit to clear communication and critical thinking. Research questions follow from goals, assumptions, and risk. Always have a framework and a plan.
  • Break!
  • Activities!
  • Form Questions Gather Data Analyze Data
  • Gather Data
  • Interviews Interviews Users Contextual Inquiry Literature Review Usability Testing Descriptive Descriptive A/B Testing Evaluative Generative Questions About Org Analytic Product Evaluative Evaluative SWOT Analysis Usability Testing Analytic Competitive Analysis Brand Audit Competition Heuristic Analysis
  • Research Activities Topic Purpose Time Money
  • Purpose (Decision Type): What needs doing? What are people doing? How is this thing working?