OutlineSlide 2IntroductionVariables Affect the StrategyProblem DefinitionImplemented Strategy5Causal Loops6Recommendations

The Coca-Cola Companyis anAmericanmultinationalbeverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage.Introduction

Coca Cola domestic revenue growth started to decline The Problem DefinitionsSlide 3

The Problem DefinitionsSlide 5Decrease Revenue

Developing New Markets:Coca Cola intended to invest approximately $4 billion into China over the next 3 years and $5 billion into India for the next 8 years.Developing New Products:Coca Cola now offers more than 3,500 beveragesthree times the number it offered a decade ago and more than 10 times the number it offered 20 years ago.Company ImageCoca Cola started in its products promotions, policies and programs to inspire people to be active and make informed nutritional choices.Coca Cola StrategySlide 6

Developing of new marketsDeveloping of new productsCompany ImageIngredient PricesCompetitionHealth Awareness

Variables affecting the Strategy

Slide 7

Potential CustomersCoca Cola Brand UsersMarketsR1B1Martial and ingredients priceCompany ImageSalesProfitGrowthCurrent Market SaturationNeed for expansion Develop new productsDevelop new MarketsRecruitment for new CustomersHealth awarenessCompetition R2R3Causal Loops

ProfitTimeLocal market saturation limitManagement capacityEffect of R1 and B1Effect of R2 and B3Causal Loops Diagram Slide 9

Improving supply chain of Coca cola with high technology suppliers so it can reduce the increase of ingredient costs which is affecting the profit and growth of the company.Coca cola needs to expand aggressively in healthier ranges of products; sports and energy drinks, premade tea, bottled water and other beverages as these new segments are growing at a rate that is faster than the CSDs rate.

RecommendationSlide 10

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