04/08/20231

CocaColaOrganizational Behavior

Issues. Member: tam, my , q.anh, bao, thong

04/08/20232

Introduction Brief History and Information Some External Troubles.

Coke Employees Attitude. Conflict in the Coke. Coke’s Motivation Coke’s Leadership

Contents

04/08/20233

0Introduction * History

1960, come to Vietnam. 1986, firstly introduced to the public. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~8/1995, Cocacola cooperates Vinafimex at North Vietnam9/1995, establish Coca-cola Chương Dương at South Vietnam

= Coca-cola Com. + Chương Dương Com. 1889, add a further venture in central region

Coca-cola Non Nước at Central Vietnam~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

2001, 3 companies consolidated into 1 and having general control

CocaCola Vietnam.

04/08/20234

Headquater: Thủ Đức district, HCMC.

Capital: over $163 million.

Annual consumption : over 100 x 103 liters of

soft drinks

Average revenue : $38.5 million

Number of employees: 900 employees

0Introduction * Infor

04/08/20235

Some external troubles

04/08/20236

Recession Economy

Low income

Consumption go down

Impact to Coca

Economic factors

04/08/20237

Everyday, Coca Cola is always

competed by too many soft

drinks company, particularly

Pepsi.

Pepsi always use special

promotion such as sale off, gift

to customers.

Competitive factors

04/08/20238

Technological Development

Spending more

money

Buy new assets

Training employee

Technological factors

04/08/20239

Coca-Cola recognizes

“The importance of maintaining a good

attitude”.

Work attitude will affect many things.

• Productivity.

• Admiration.

• Boosts client satisfaction.

• Sense of purpose.

Job Attitudes

04/08/202310

Job Attitudes

There are a number of possible methods

for measuring employee attitudes.

Conducting focus groups

Interviewing employees

04/08/202311

And Coca-Cola uses the final method:

Can obtain a complete picture of their specific strengths

and weaknesses related to employee job satisfaction.

Essential in turn, take appropriate actions to improve

employee attitudes and job satisfactions.

Moreover, Coca-Cola often uses survey feedback

discussion meetings as a means for acting on employee

attitude surveys.

Job Attitudes

04/08/202312

Conflicts

Process that begins when one party perceives that another party has negatively affected, or is about to negatively affect, something that the first party cares about.

04/08/202313

Conflicts

Individual CommonRise from some bias, envy Common conflict are

more functional

Organization

Different opinions

Multi-sides view

Source of Conflicts

Level of Conflict

Low Moderate

High

Task Functional Dysfunctional

Relation-ship

Dysfunctional

Process Functional

Dysfunctional

04/08/202314

Event: Individual conflict between 2 members of marketing group.

Individual Conflict

VS

04/08/202315

Event: A new idea popularize the brand name of Cocacola in Vietnam

Common conflict

HCMC

Da NangHa Noi

04/08/202316

Ha Noi

Da Nang

HCMC

Common conflict

“Golden ball”, hot event of Cocacola

in 2000

04/08/202317

Coca-Cola Company increase its breadth

by motivating the employees with

rewards, benefits, and recognition.

For example:

+ Health & Welfare

+ Protection for the Unexpected

+ Workplace

+ Lifestyle

Motivation

04/08/202318

According to Hierarchy of Needs theory, Coca-Cola focuses on the need for Physiological and Safety => special important

Besides, to maintain the professional employees company has a policy of promotion. Promotions are based on the performance.

Coca-Cola has some new strategies to motivate employees such as telecommuting: Telecommuting and using alternative work patterns such as job sharing can increase motivation for employees.

Motivation

04/08/202319

Leader

Vision

Execution

Vision vs. Execution

They know

the importance of

getting

their system of

leadership and the

Company employees

aligned behind the

vision.

04/08/202320

To enhance Leadership effectively, they focus on Multi-national Gender: Company's

Women's Leadership Council

Power of Diversity

Today, women account for the majority of purchase decision makers for their beverages

04/08/202321

CEOs :create a climate of success

inspire employee achieve the

vision.

They can transform management

style into the overall methods of

leadership used by the manager

Definition of Coke’s leader

Leader

CEOs

Manager

04/08/202322

Manager methods

Autocratic:

the leader makes all the

decisions

Democratic:

group agreements

Consultative democratic:

employee’s idea is

mangers and consultants

Style Usages

DemocraticConsultive DemocraticAutocratic

04/08/202323

Objective & Role Culture

Agreed goals by a

manager and a subordinate.

Subordinate's

responsibilities in terms

of agreed results.

Use agreed goals

and responsibilities

to control the business.

Role culture :

members - defined job

or role to do.

source of

power + rules +

procedures = source

of influence.And the company had warm culture frequently.

04/08/202324

Credits