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COCA COLA

PRESENTATION ON

Group MatesMuhammad Asim MBTFA11-058 Shoaib Qadeer MBT-FA11-134 Rana Waqas MBT-FA11-132

Road MapIntroductionHistoryProduct PortfolioMission & VisionPIC 1PIC 2Innovation-Risk MatrixOrganizational Hierarchy

HISTORY OF COCA COLABIRTH OF A REFRESHING IDEA:Atlanta, Georgia, May 8, 1886. Dr. Jhon Stith Pemberton and the delicious and refreshing drinks.Frank M. Robbinson the Trademark COCA COLASales: 9 drinks per day

THE COCA COLA COMPANYNameThe Coca Cola CompanyIndustries servedBeveragesGeographic areas servedWorldwideHeadquartersAtlanta, Georgia, U.S.Current CEOMuhtar KentRevenue$ 48.01 billion (2012)Profit$ 9.01 billion (2012)Employees150,900

The Candler Era 1891-Atlanta Entrepreneur Asa G.Candler, the sole proprietor of COCA COLA 1892 - Georgia Corporation named The Coca-Cola Company.1895 Coca-Cola is now drunk in every state and territory of United States.1899 Benjamin F. Thomas & Joseph B. White-headed of Chattanooga, Tennessee the exclusive right to bottle & sell Coca-Cola practically the entire United States.1919 - A group of investors headed by Earnest Woodruff & W.C. Bradley purchased The Coca-Cola Company for 25 million dollars. More than 5 billion bottles were consumed by military service personnel during the war.1923 Robert Win sip Woodruff, Earnest Woodruffs son, was elected the president of the company.\As a world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment

Our Mission

To inspire moments of optimism and happiness...

To create value and make a difference. To refresh the world...9

VISIONPeople: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

HIERARCHY

BRAND PORTFOLIOSOFT DRINKS:

JUICES:

Water:

Competitors

PEPSI

SHEZAN

AMRAT COLA

NESTLE

GOURMET

Coca colas main competitor is Pepsi. It Is second to sales.

PIC Number 1 (Deodorant Spray)Background:CCBPL produces beverages products and deals in cold drinks, juices and water products in Pakistan under the brand names of Coke, sprite, Kinley Focus:Market:This product is for youngsters and fashionists.Technology:CCBPL will have to buy and add some new for the company ingrediants likeAluminum Zirconium Tetrachlorohydrex GlyStearyl AlcoholTalc

Goals & Objectives:Objective:To be the well renowned deodorant producer in Pakistan.Goals:We want to gain 40% market share in Pakistan within first 5 year of our production.Guidelines:Alcoholic ingrediant should be used in appropriate amountHarmfull things should b avoided carefully.

PIC Number 2 (Tooth-paste)Background:CCBPL produces beverages products and deals in cold drinks, juices and water products in Pakistan under the brand names of Coke, sprite, Kinley Focus:Market:Families, Households, workersTechnology:CCBPL will have to install a new plant for this product and will have to get supplies of new ingrediants like Fluorides and Flavorants.

Goals & Objectives:Objective:To be the well renowned deodorant producer in Pakistan. Goals:We want to gain 40% market share in Pakistan within first 3 year of our production.Guidelines:Best Quality ProductPrices should be competitive

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