CLOSING THE Dinvasions IGITALFor...TRAVELOKA BOOKING.COM AIR ASIA NOK AIR ++ MEDIA PROGRAMME NOW ++...
Transcript of CLOSING THE Dinvasions IGITALFor...TRAVELOKA BOOKING.COM AIR ASIA NOK AIR ++ MEDIA PROGRAMME NOW ++...
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DIGITALCLOSING THE
invasions
©GroupM Thailand
Neil MavichakHead of Marketing & Development
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©GroupM (Thailand) 2019 All rights reserved.Reproduction in whole or in part is forbidden without prior writtenconsent of the copyright holder.
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INTERNET ISA NEW
NORMAL
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LIFE MEDIA MONEYMOVING
FORWARD
++ AGENDA ++
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LIFE
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CAN TELL HOW POPULAR IT IS
YOU WILL NEVER
COMMUNICATIONS
FORMAL WAY OF
TO AN ESSENTIALITEM FOR LIVING
FROM PART OF LIFE
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THE WAYS OF LIVING
agricul.
ALL GENERATIONS OLD GENERATIONS YOUNG GENERATIONS
MY HOME, MY COMMUNITY
handicraft altogether
TRANSFORMATION IN 2019
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THE WAYS OF WORKING
TRANSFORMATION IN
ATTITUDE
The greatestthings wehave isfreedomof choice
ASPIRATION
Being a life-owner
I did, therefore I am
small businessowners
2019
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IN A LIFE
DAYS it getsbetter everyday
0500 – 0600start the day withcooking & errands
0600 – 0700breakfast together
0800 – 1200time to work& lunch
1300 – 1600back to work& search for inspirations
1700 – 1900socialisation with
neighbours & community
2000 – 2200family &
personal time
2300bedtime
DIGITAL MEDIA
ROLES OF
ENTERTAINMENT
KNOWLEDGE
CONNECTS
SOURCE OF INCOME
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MEDIA
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MEDIANOW
TV
YOUTUBELINE TV
MELLO.ME
FACEBOOK LIVE
RADIO
YOUTUBEJOOX
FACEBOOK FEEDTWITTER
FACEBOOK LIVE
OUTDOOR
LED BILLBOARDROADSHOWS
POS
EXPERIENTIALEYES OPENING
DISCOUNT COUPON
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++ TOP APPS 2019 ++
NEWS
FACEBOOKYOUTUBE
IGTWITTER
COMM.
LINEMESSENGER
ENTERT’
YOUTUBEGOOGLELINE TVJOOX
MELLO.MENETFLIX
FINANCE
KRUNG THAIKBANK
SCBKRUNGSRI
TMBTRUE WALLET
SHOPPING
FACEBOOK LIVEFACEBOOK PAGE
LAZADASHOPEE
IG
SEARCH
GOOGLEFACEBOOK
TRAVEL
TRAVELOKABOOKING.COM
AIR ASIANOK AIR
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++ MEDIA PROGRAMME NOW ++
SITCOM
YOUTUBELINE TV
DRAMA.
YOUTUBEMELLO.ME
CELEB.
IGFACEBOOK
NEWS
CHANNEL 8
THAI RATH FB
SPORTS
LIVE WEBLIVE TV
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MONEY
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IN
MONEY
agriculturehandicraftpart-timecommunity products
SOURCE
CHANNEL personal pagecommunity pagesocial enterprises
mobile app QR CodeAlien app
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OUT
MONEY
household productsfashion/personal productskid’s educationlottery
ADULTOLD GEN.
YOUNG GEN. gamescosmeticsnew mobile phonemotorcycle
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MOVING
FORWARD
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Treasures and opportunities are everywhere –be opened. Stay focused and prioritised
Awareness is Not Always a Priority
Co-creation or Provide Supportfor Social & Community Contributions is the Next
Big Trends
Persuasive message for specific target
Bang for the real consumer need for win-win benefits and effective investment
Grow together with community for long-term engagement
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Neil MAVICHAKHead of Marketing & [email protected]
Pan JROONGTANAPIBARNAssociate Director - Marketing & [email protected]
Nathaphat RUNGNIWETMarketing & Development Supervisor [email protected]
Prisadee JANEKRONGTHAMMarketing & Development [email protected]