Design at Traveloka:Humanizing Technology

A short introduction to Traveloka

Why are we here?

We want to be the #dependable mobility solution that gives confidence for people to take on their journeys.

With our human-centered technological solutions, we strive to enable people’s mobility wherever and whatever that journey may be.

Our technology core has enabled us to

ScaleTraveloka into 6 countries across ASEAN rapidly in

less than 2 years.

But, our Human friendlinessenables us to

serve more than

20 million people

So, some of you might ask yourselves:

What else is there for us?

A short story

A guy walks into a hotel lobby in the middle of the night.

“Excuse me, do you have any rooms left?”, he asked the concierge.

The concierge said, “I’m sorry sir, we have no rooms left, we’re fully booked.”

“You might want to check again. My name is improvement.There’s always room for improvement.”

We believe that a great product is never finished.

In Traveloka, we always try to improve our services by constantly looking at our customers’ problems and aspirations.

This is where Design plays one of the roles in Traveloka. Because we are problem solvers.

We believe in four simple points in Design’s effort to humanize technology:

DEDIData-driven, Empathetic, Delivers, Iterations

Data-driven: Available datas are not just there for show:

It tells you the birds’ eye view of the users of your product.

Empathetic and listen to the pain points and aspirations

of your users to gain insight to the human side of it.

Deliver and come up with solutions on time, with MVPs

And always Iterate so that you can fix holes and improve

with new insights

Image credit: http://noahjacob.us/building-an-mvp/

HOW TO BUILD AN MVP

If you want your code to create the best impact for human. Then you need to make think like a human. You need not think like machine or robot.

So, as engineers or social scientist, if you want your work to create the most

impact for humans,

Don’t forget whoall of us inherently are

humans

Thank you and keep being human.