Analisis Strategi

Strategic Brand AnalysisAndina DevitaLusiyantiSteven Lowan

Brand Management MM Program Tarumanagara University

1

Founder

Ferry Unardi CEO co-founder

Derianto KusumaCTO co-founder

Albert co-founder

2012

History

Motivation

Self Experience

MotivationThe world's top 20 airports by Capacity offered

Source: CAPA - Centre for Aviation and Innovata Week starting 31-Mar-2013The world top 20 airlines by seats offered

Motivation

Love of technology

TrendsTravelling as lifestyle

Trends

Airplane as a choice for travelling : Faster & Time Efficient

http://www.mirror.co.uk/news/ampp3d/safe-fly-everything-you-need-4889191

Unmet Needs

Segmentation

Beginning Concept : March 2012

Search Engine For Domestic Ticket

Mid 2013

Ticket Reservation Site

July 2014

Hotel Reservation Site

Partner

Payment Method

How did Traveloka grow so fast?

SEO & PPC

Advertisement

Discount discount - discount

Focus on vertical

Compare with competitors

Great Product

Tiket.com

Dwidayatour.co.id

Ezytravel.co.id

Pegipegi.comhttp://www.pegipegi.com/http://www.pegipegi.com/

http://www.pegipegi.com/

Pegipegi.com

Wego.co.id

http://www.wego.co.id/

Agoda.co.id

Other Competitors

Tripadvisor

Worlds largest travel community

Trivago.co.id

Hotel reservation websites

Travelio.com

Mapping Perception

Distinctiveness of TravelokaPlus sideMinus sideUser Interface simple, rapid, easy to useEconomy class only on flight bookingPromotionNo multicity option in flight booking Alliance with credit card company for additional discountOne price for all (no differentiation between adult & children)Most complete search result in flight & hotelsNo tour packageCorporation with domestic airlines & hotelsNo train ticket reservationCorporation with airlines & hotels worldwideNo royalty programMobile Application