The Creative Pack LLC, 1721 Artesia Blvd, Suite D, Manhattan beach, CA 90266

CLIENTS: Paleteria La Michoacana CREATIVE DIRECTOR: Danielle Beal DESIGNER: Heather Varano REGION: USA CATEGORY: Branding & Packaging For immediate release: July 2016 THE CREATIVE PACK REDESIGNS POPSICLE PACKAGING FOR PLM BRANDS PLM Brands is a California-based company who produces frozen novelties using traditional Latin American methods and recipes. The Creative Pack helped to expand their business by designing a line of frozen Agua Fresca fruit bars, also known as Paletas. Objectives for Project:

• To develop a brand that appeals to a variety of retailers – conventional & natural channels

• To design packaging for the launch of a new Paletas range • To create a bold, impulsive visual aesthetic inspired by Latin American heritage • To incorporate their existing ‘La Michoacana’ logomark The initial launch included 4 SKUs; Mango, Chili & Lime, Crushed Pineapple & Coconut Water, Watermelon & Lime, and Strawberry Lemonade. With such deliciously innovative flavor combos, the design deserved a vibrant, energetic look. The design aesthetic is influenced by traditional Latin art and design themes – symmetry, pattern, and a strong focal point. In this case, the powerful focal point is the product title and fruit bar photography. The subtle floral pattern was illustrated exclusively for this packaging and is reminiscent of old world Latin tile work. Pairing modern illustrative details with more traditional photographic elements makes for a beautifully eclectic, one-of-a-kind brand that can appeal to a much broader audience. In turn, La Michoacana's Frozen Agua Fresca Bars packaging really resonates with Southern California consumers and packs a powerful fruity punch in the freezer case. The La Michoacana frozen Agua Fresca fruit bars range received industry recognition. The range was recognized as a GDUSA Award Winner, reiterating the success of the updated branding and packaging. "Our exceptional creative team have led to us to enjoy success again in this GDUSA competition and we are honored to be winners in this highly regarded awards program." – Danielle Beal, founder Editor’s notes: The Creative Pack is based in Los Angeles and services clients such as Fresh Thyme, La Terra Fina & Caliwater For more information contact: Danielle Kidney hello@thecreativepack.com Twitter: @thecreativepack www.thecreativepack.com Any opinions expressed in this email are those of the individual and not necessarily the Company. Unless expressly stated to the contrary, this Email is not intended to give rise to a new, or affect an existing, contractual or other legal relationship. This email and any files transmitted with it, including replies and forwarded copies which may contain alterations) subsequently transmitted from the Company, are confidential and solely for the use of the intended recipient. The unauthorized use, disclosure or copying of this email, or any other information contained or attached, is prohibited and could, in certain circumstances, be a criminal offence. If you have received this email in error please notify the sender as soon as possible.

The Creative Pack LLC, 1721 Artesia Blvd, Suite D, Manhattan beach, CA 90266