Lilia Apiok

Maksim Kulsha

BETTER PLACE 13 Mar 2013

WHO WE ARE

“…enrich people’s lives…!” “From accessibility to equality!”

Mobile app ‘Better Place’ will help to destroy all barriers!

CO-WORKING & PRODUCT

…making the world really a Better Place for living!

The kind things you do

return to you!

HOW DOES IT WORK?

KEY MESSAGE

Shoot or write down

Receive extra traffic equal to spent Notice

Send with GPS-data to the Office (traffic is free)

INSIGHT

DELIVERABLES

I’m eager to improve the world

for others, but I want something

for myself, too.

Connection Platform

POS

OOH Print

Activation

Television key-visual

Logo

PR event

TAGRET AUDIENCE

25 – 45

active, online-users, leaders, flexible online,

living in big cities, responsive

COLORS and TONALITY Change for better life

Motivation

5th May – dated to the International

Day for the Rights of the Disabled

KPI

On Air

BUDGET $350 000

See details in the brief

Downloads 50 000