Nhm 3 xin knh cho C v cc ban.

THNH VIN NHM 3:Nguyn Thanh Hng Nguyn Thanh Phong Hunh ng Phng Vn Trn Yn Ngc Nguyn Hong Duy Ngc 01011504 010102166 010102162 010115125 010102187

Tn Doanh nghip: Cng ty TNHH VietFruit. Lnh vc hot ng sn xut kinh doanh: Nc gii kht. - Tr s chnh: 200/7, x Long An, Chu Thnh Tin Giang -in thoi: 0733772099- 0918234432 - Fax: 0733772100 - Hotline: 19001599 (t vn min ph) - Email: vietfruit@gmail.com - Website: www.vietfruit.vn

Gii Thiu S Lc V Cng Ty

Chin lc Marketing cho nc p bi SweetCng ty TNHH Vietfruit

Slogan: Hn c s mong i

Chng ta ang sng trong thi k kinh t th trng i hi con ngi phi nng ng c th thch ng vi cng vic v trang tri cho cuc sng. Bn cnh la chn thc phm c y cht dinh dng cho ba n hng ngy th nc ung cng quan trng khng km.

Nc khong tinh khit c th gii kht v p ng c nhu cu nc ca c th cn nhng n khng b sung nhiu cht dinh dng cn thit v khng mang lai hng v nh ngi tiu dng mong mun. p ng nhu cu , th trng xut hin nhiu loai nc gii kht nh nc p tri cy, nc tr xanh,cung cp nhiu cht dinh dng nh vitamin, khong cho c th v nhiu hng v cho ngi tiu dng. Chnh v th cng ty chng ti xin hn hanh gii thiu vi cc ban mt loai sn phm va mi, va m bo sc khe cho cc ban vi tn gi Sweet. Sweet l sn phm nc p t bi vi hng v thm ngon vi nhiu thnh phn dinh dng p ng nhu cu tiu dng hin nay.

Sweet l g vy?Cng ty TNHH VietFruit xin gii thiu n ngi tiu dng loi sn phm mi, l nc p bi Sweet. l mt loi nc gii kht! Mt s la mi dnh cho bn! nh thc v gic ca bn!

Khi ngun tng nc p bi Sweet Trong iu kin kh v nng hin nay do tri t nng dn ln khin cho mi chng ta u cm thy oi bc,nhu cu v khong cht v lng nc tng cao, phc v nhu cu gii kht th nhiu sn phm nc gii kht ra i.

Khi ngun tng nc p bi Sweet Trc nhng nhu cu cn c ca mt sn phm va c th gii khc va tin li, va an ton lai c th ngn nga mt s loai bnh tim mach nhm hng n phc v mong i ca ngi tiu dng, chng ti nghin cu v sng tao ra sn phm nc p bi. ng bng sng Cu Long l va tri cy ln nn ngun nguyn liu cho sn phm ny rt di do. Mt khc sn phm ny cha xut hin rng ri trn th trng cho nn chng ti c tng sn xut v pht trin sn phm ny.

Nc p bi! Thc ung cho ban mi ngyBi cha lng vitamin C v vitamin A di do, lm tng sc khng cho c th. Ch cn na tri bi bn c 78% nhu cu vitamin C hng ngy cho c th. Bi cn gip c th chng li c mt s bnh cm cm thng thng. Bi gip cn bng lng cholesterol trong mu, nh cha nhiu pectin, mt dng cht x c bit. Cc cng trnh nghin cu ch ra rng, n bi gip tit nc bt v dch v, v th c kh nng h tr h thng tiu ho. Bn c th n bi hay ung nc p t bi u em li hiu qu cao trong vic ngn chn v hay ng ph vi nhiu cn bnh khc c lin quan do vic d tha axit gy nn. Bi cung cp mt lng ln cht x, c tc dng chng li bnh to bn, v c xem nh mt loi thc phm chc nng.

Thnh phn nc p bi Sweet Cc thnh phn chnh cha nhiu canxi v photpho, vitamin A v\beta carotene (mt cht chng oxy ho) Ngoi ra, mi 325mg kali, 25microgram folate, 40mg canxi,1mg st. Nc bi cha nhiu cht b dng nh cc loi ng tri cy, m, bo, acid tannic, bta-caroten v cc cht khng Phospho, st, Calci, Kali, Magie. Ngoi ra, cn cha nhiu vitamin (C,B1,B2, B6, B12 ..), trong hm lng vitamin C kh cao, gp khong 10 ln so vi qu l. Cc thnh phn dinh dng khc th tng t vi cc loi cy cng thuc h cam, qut.

Cng dngBi c tnh thanh nhit v c cha nhiu thnh phn rt c li cho sc kho con ngi. c bit nhng loi bi khng ht c coi l tt hn c, bi chng c cha mt lng ln ng t nhin. Bi cn c nhiu cht lm chm qu trnh lo qu, cung cp cc loi vitanin cn thit cho c th gip khng li mt s bnh, ngoi ra cn ngn chn mt s bnh v tim mch, ng thi bi cn gip gim cn hiu qu.

Chin lc kinh doanhKhch hng mc tiu: Nhng ngi mun phng trnh nguy c d lng ng trong mu (rt tt cho nhng ngi b bnh tiu ng), ngoi ra c ch cho ngi bo ph ang trong thi gian n kin. R rng trong 'cuc chin' gim cn v lm p da, ban khng h n c. Sweet l ngi ban ng hnh ca ban vi phng chm: thanh lc c th v at c c th hon m nh mong mun.

Thit k sn phm: L mt dng sn phm mi ca Vietfruit vi 100% nguyn cht t bi vi cc cng dng: han ch tng lng ng trong mu, bi cung cp beta carotene, mt cht chng oxy ha hu hiu, c th lm gim nguy c ca nhiu loai ung th. Bi o cha lycopen gip gim thiu nguy c ung th tuyn tin lit, phi, da dy, tuyn ty, rut... Lycopen cng gip ngn nga s hnh thnh nhng cc huyt khi, do gip gim thiu nguy c bnh tim mach v t qu. y l sn phm thch hp cho nhng ngi c thu nhp kh, trung bnh.

Gi ban u ca sn phm ca Sweet: chai Sweet 500ml vi gi 10.000, hp Sweet 1 lt gi 18.000. M t s b v thit k mu m Sweet 500ml chai nha tng hp trong sut, c bc bng knh mu trng in nhn hiu, thnh phn. Hnh mi bi c khc ha t nhin qua mu nc bi nguyn cht bn trong; nhn hiu Sweet mu xanh thanh lch, hy vng.

Vi cu slogan: Hn c s mong i ngha l: s dng sn phm t thin nhin s em li sc khe thnh cng trong cng vic v to s ng cp.

Cc hot ng marketing:

Chin lc qung co (i vi sn phm nc p bi ln u tin c mt trn th trng) vi tiu ch n tng, ng i tng, tao c s sng khoi, ng vi tiu ch ca nc gii kht. Vi cc hnh thc nh: Khuych trng hnh nh Sweet tai h thng ai l dy t ca Vietfruit trn ton quc. Qung co trn truyn hnh s dng hnh nh nhn vt l doanh nhn thnh at Qung co trn bo tap ch, bo in t: SaiGontime,Tip Th Gia nh, Ph N, website. Chng trnh t gii thiu trn truyn hnh v cng ty v sn phm mi Sweet T chc nhiu s kin qung b cho sn phm

Phn phi: trng bi bn hng tai knh siu th, knh truyn thng, knh qun n gii kht. Cc hoat ng h tr khi sn phm va c tung ra th trng (Khuyn mi v hu mi): Giao hng tn ni vi s lng ln hoc tnh ph vn chuyn thp. Lp ai l bn l nhiu ni trn ton quc.

Chng trnh khch hng dng th sn phm H thng t vn vin chuyn nghip cc im dng th sn phm c bit l cc hp qu Sweet c chun b chu o v c gi n nhng doanh nhn tiu biu. Tai mi im bn hng sn phm u c cho vo qu cn thn trc khi trao cho khch p dng cc chng trnh khuyn mi cho ai l tng t cc dng hng trc ca Vietfruit. ng thi c nhiu chnh sch u i hn cho cc ai l. (Tour du lch cui nm cho cc ch ai l).

Dch v n cn chu oCam kt cht lng: Sweet m bo nguyn cht, khng cht bo qun, tt hn cho sc khe. Da vo nim tin sn c ca khch hng dnh cho dng sn phm Vietfruit, tng cng cc chng trnh t gii thiu Khch hng s c ht c cm nhn t Sweet tai cc im dng th sn phm. Chia s vi khch hng, t vn dinh dng, hotline 24/24 Gi ch tn: cung cp kp thi giao hng ng hn.

Chin lcHon thin cht lng sn phm. a ra nhiu kiu dng mi: ng chai vi nhiu dung tch khc nhau khch hng c nhiu s la chn. a dng sn phm:To dng sn phm cho ngi c thu nhp cao (s dng nguyn liu bi da xanh)

Y L SN PHM MU CA CHNG TI