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CHIN LC CNH TRANHTS. Hong Trung DngCh tch AIDA VIETNAM Gim c Trung tm HPMTel: 0949 71 8888 Email: dunght286@gmail.comCHIA S

CHIA NHM > GII THIU > MONG I2NI DUNG1BSC/KPI hoch nh Chin lc kinh doanhTrin khai BSC v KPI qun tr mc tiuBSC/KPI tr lng, thng, to ng lcChin lc v Chin lc cnh tranh234CHIN LC V CHIN LC CNH TRANH14QUN TR DOANH NGHIP THI HI NHP:KH KHN, THCH THC5

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V ai, thc hin cc mong mun y?nh hng chin lc & Mc tiu chin lcnh hng n t u?Ai l ngi trc tip nh hng?nh hng nhm ti mc tiu g?Mc tiu c th ca Cng ty?Mc tiu c kh thi?Nu khng t mc tiu, phng n B l g?CHIN LC V CHIN LC CNH TRANH

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Cc yu t nh hng n chin lcCHIN LC V CHIN LC CNH TRANHC IM CA T CHC:Quy trnh, c cu t chc v vn ha doanh nghipCc chun quy nh ca chnh ph, cc ban ngnh C s h tng, cc phng tin, thit b hin c ca doanh nghipNgun nhn lc, h thng QLNSiu kin th trng, yu t chnh tr, h thng thng tin1Quy trnh qun l d n chin lcCHIN LC V CHIN LC CNH TRANHKhi s d n (Initiating)Lp k hoch (Planning)Thc thi (Executing)Kim sot (Controlling)Kt thc d n (Closing)

1Quy trnh qun l d n chin lcCHIN LC V CHIN LC CNH TRANH1Quy trnh qun l d n chin lcCHIN LC V CHIN LC CNH TRANH1

Lu khi la chn m hnh t chc d nCHIN LC V CHIN LC CNH TRANHS r rng v quyn hn, trch nhim ca tng v tr minh bch v thng tinS lp qun l cng t cng ttNhu cu, hiu sut s dng ngun lcTnh linh hotTc trao i thng tin gia cc v trChi ph hot ng1D n chin lc s c nhiu cu phnCHIN LC V CHIN LC CNH TRANHD n ti cu trcCng tyTh trng, khch hngT chc v qun l hiu qu cng vicVn hnh v cng nghSn phm v gi cNhn s, ti chnhQun l RR1Lp k hoach la bc u tin am bao hiu qua d n chin lcCHIN LC V CHIN LC CNH TRANHHOAT NGThc y kinh doanhQun l con ngi v hiu sutMc tiu v ch tiu ca ti l g?Lm th no ti t c nhng mc tiu v ch tiu ?Ngun lc v nng lc m ti c l g?Lm th no ti s dng nhng ngun lc v nng lc y?CU HI CHNHQun l nghip vNhng hot ng yu cu thc hin trn nhng ch tiu m ti t ra?Ti qun l nhm ca ti nh th no m bo rng nhng hot ng ny s c thc hin tt?Lm th no ti qun l c hiu sut ca mi nhn vin trong nhm ca ti?Lm th no ti c th to dng nng lc cho mi nhn vin?Lm th no to ng lc cho nhn vin?14 khu gim st chin lc hiu quCHIN LC V CHIN LC CNH TRANHNu khng hiu qu1234Tiu ch nh gi hiu sutCh tiu trn mi tiu ch nh giChia nh cc tiu ch nh giCh tiu ngn hn hnTin v hiu sut so vi ch tiuK hoch hnh ng trn tiu ch nh gi hiu sutNgun lc yu cuKhung thi gianTc ng c c tnhXc nh vn qua phn tch nguyn nhn ct liR sot k hoch vi cc chng trnh c iu chnh theo bi cnh ang thay i1Cu chuynNgi th sn, n ch sn v nhng Con th

17175 preparation, 30 process, 5 preparation, 30 process, 20 group discussion, conclusionsNG DNG BSC V KPI TRONG HOCH NH CHIN LC V K HOCH KINH DOANH

218Tng quan v BSC v KPIBSC V KPI TRONG HOCH NH CHIN LC

KPI2BSC l g?L mt h thng qun l (ch khng ch l mt h thng o lng) gip cho t chc xc nh r tm nhn v chin lc v chuyn chng thnh hnh ng

BSC V KPI TRONG HOCH NH CHIN LC2BSC xut phi xem xt mt t chc t 4 kha cnhBSC V KPI TRONG HOCH NH CHIN LC2BSC n gin hay phc tp?BSC V KPI TRONG HOCH NH CHIN LC

2BSC bt u t u?

BSC V KPI TRONG HOCH NH CHIN LC2

Mu bn chin lcBSC V KPI TRONG HOCH NH CHIN LC2Mu bn chin lc

BSC V KPI TRONG HOCH NH CHIN LC30%15%30%25%30%30%40%20%20%50%10%15%30%30%25%15%30%20%10%25%2

Bi tp: Xy dng bn chin lc ca Doanh nghipPhn tch SWOT, PEST, 5F...Thng nht (gi nh) chin lc ca Doanh nghip t nay n 2020Xy dng bn chin lc ca Doanh nghipBSC V KPI TRONG HOCH NH CHIN LC227Phn tch SWOT- Nhng g cn tm im mnh ngun lc tim nngim yu ngun lc tim nC hi tim nng ca cng tye da tim n t bn ngoi Chin lc mnh Tnh hnh ti chnh mnh Hnh nh ln/danh ting tt L cng ty dn u th trng c cng nhn K thut c o Li th gi c Qung co mnh K nng i mi sn xut Dch v khch hng tt Cht lng sn phm tt hnLin minh hay lin doanh Khng c nh hng chin lc r rng Trang thit b lc hu K ton ti, n qu nhiu Chi ph tng th cao hn i th Thiu mt s k nng/tim lc c bn Li nhun m . . . Trc trc trong sn xut . . . Tt hu trong R&D Cc dng sn phm ca hp K nng marketing km Phc v thm nhng nhm khch hng M rng ra nhng khu vc a l mi M rng dng sn phm Chuyn k nng sang mt sn phm mi Hi nhp dc M rng ginh th phn t i th Mua li i th Lin minh hoc lin doanh m rng che ph M rng khai thc nhng c hi mi M rng nng cao thng hiu/ hnh nh Nhiu i th mi vo th trngMt doanh thu cho nhng mt hng thay thTh trng tng trng chmNhng bin i khng thun chiu trong t gi hi oi v chnh sch thng mi Nhng quy nh mi tn km. Mc d b nh hng trc vng kinh doanhKhch hng hoc nh cung cp c thm li th Dch chuyn nhu cu ca khch hng Thay i nhn khu2728Xc nh mc quan trng cho hp l

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BSC c pht trin t bn chin lcBSC V KPI TRONG HOCH NH CHIN LC2BSC c s xy dng k hoch c th

BSC V KPI TRONG HOCH NH CHIN LC2BSC: k hoch n gin v bn vng

BSC V KPI TRONG HOCH NH CHIN LC2

Bi tp nhmTrn c s bn chin lc ca Doanh nghip va xy dng, phc tho BSC ti 1 n v/phng ban trc thuc, trn c s , nu r cc kin ngh, xutBSC V KPI TRONG HOCH NH CHIN LC2

nh ngha KPI (Key Performance Indicators)L cc ch s nh gi sc kho ca doanh nghip, b phn hoc c nhnc pht trin da trn:Cc mc tiu chin lcCc c th sn phm/dch vThc trng n v/c nhnPhn nh tnh hiu qu, hiu sut c th tnh ton, theo di v nh gi (SMART) ln can thip vo qu trnhBSC V KPI TRONG HOCH NH CHIN LC2Mc ch s dng KPIs nh gi thc hin cng vicm bo ngi lao ng thc hin ng cc trch nhim trong bn m t cng vic ca tng v tr chc danh c th.Cc ch s mang tnh nh lng cao, c th o lng c th do nng cao hiu qu ca nh gi thc hin cng vic.Vic s dng cc ch s KPIs gp phn lm cho vic nh gi thc hin cng vic tr nn minh bch, r rng, c th, cng bng v hiu qu hn...

BSC V KPI TRONG HOCH NH CHIN LC2Tiu ch SMART khi xy dng KPIsKhng phi l yu cu bt buc khi xy dng KPIs, tuy nhin nu h thng KPIs cu t chc m t c tiu ch SMART th hiu qu ca nh gi thc hin cng vic s rt cao.BSC V KPI TRONG HOCH NH CHIN LC2V d v li ch ca KPIsL mt cch rt nhanh cho thy thnh qu hin thi ca mt mc ch hoc mt mc tiu chin lc.Cc quyt nh c th c thc hin nhanh hn khi c nhng o lng nhn thy c v chnh xc.C th gip khu qun l nhn bit thnh qu ca t chc, phng/ban hoc mt nhn vin no c hng khuyn khch, to ng lc cho nhn vin.Mt i nhm c th lm vic chung vi nhau theo nhng mc ch o lng c.a ra cc ch tiu c th o lng c, t vic nh gi hiu qu cng vic s c th hn v d thc hin hn m t c nhng kin ngh, bt ng.BSC V KPI TRONG HOCH NH CHIN LC2Cc bc xy dng KPIsBc 1: Xc nh b phn cn xy dng KPIsBc 2: Xc nh cc KRAs (Keys Result Area) ca b phn (cc chc nng/nhim v)Bc 3: Xc nh v tr chc danh v cc trch nhim chnh ca v tr chc danhBc 4: Xc nh cc ch s KPIs (ch s nh gi)KPIs ca b phnKPIs cho tng v tr chc danhBc 5: Xc nh trng s v ch tiu cho cc ch s KPIs Bc 6: Lin h kt qu nh gi KPIs vi lng, thngBSC V KPI TRONG HOCH NH CHIN LC2

Lu khi xy dng KPIsNu cc ch s KPIs xy dng khng t c tiu ch SMART th n khng ch gy nh hng xu cho h thng nh gi m cn gy hu qu xu cho h thng qun tr ca t chc ni chung.Nu mc tiu khng t c tiu ch c th th ngi lao ng khng bit mnh phi lm g v lm nh th no t c hiu qu cng vic nh mong mun.Cc ch s khng t tiu ch o lng c: Nh vy khi a ra cc tiu ch khng cn ngha o lng kt qu.BSC V KPI TRONG HOCH NH CHIN LC2Lu khi xy dng KPIsCc ch s KPIs khng t c tiu ch c th t c v thc t: Mc tiu xy dng qu xa vi so vi thc t, nhn vin khng th t c mc tiu d c gng ht mnh. iu ny dn n tm l tht vng, chn nn, khng mun lm vic.Cc ch s KPIs khng c hn nh c th: ngi lao ng khng bit cng vic ny phi lm trong thi gian bao lu hay khi no phi hon thnh. iu ny gy kh khn rt ln cho ngi lao ng trong qu trnh thc hin cng vic.Khi s dng cc tiu ch KPIs lm mc tiu th phi thay i theo mc tiu ca t chc, n khng c hiu qu cao nu c s dng theo thi gian di.BSC V KPI TRONG HOCH NH CHIN LC2Cc ch s KPI thuc nhiu loi khc nhauBSC V KPI TRONG HOCH NH CHIN LCVic hiu nhm v p dng my mc h thng KPI s to ra nhng bt cp trong h thng nh gi trong cng ty. KPI c th thuc 3 loi nh sau:2Cc ch s KPI thuc nhiu loi khc nhauH thng KPI tp trung vo u ra:Cc KPI u ra output qu quen thuc. KPI output cho php thc hin cng tc nh gi nhanh v hiu qu. Tuy nhin h thng ny c cc yu im l khng cn nhc tt tnh hnh thay i trn th trng kinh doanh, khng khuyn khch pht trin, to iu kin cho nhn vin tp trung vo cc gii php ngn hn tnh th

BSC V KPI TRONG HOCH NH CHIN LC2

Cc ch s KPI thuc nhiu loi khc nhauH thng KPI hnh vi:Cc KPI v hnh vi tng i mi. Cc KPI hnh vi rt thch hp vi cc v tr m u ra rt kh lng ha. V d ti v tr chuyn vin dch v khch hng, cc hnh vi nh tch cc lm vic, chm ch, cn thn l nhng yu t tin quyt m bo u ra ti v tr lm vicBSC V KPI TRONG HOCH NH CHIN LC2

Cc ch s KPI thuc nhiu loi khc nhauH thng KPI nng lc:Cc KPI v nng lc ch trng vo kh nng ca ngi nhn vin. H thng KPI nng lc tp trung vo nguyn nhn thay v kt qu nh trong h thng KPI tp trung vo u raBSC V KPI TRONG HOCH NH CHIN LC2Ch dn xc nh t l hp l cho 3 nhm KPIV tr cng vic:V tr cng vic ng vai tr quyt nh t l ba nhm KPI. Ti v tr chuyn vin nghin cu R & D, h thng KPI tp trung u ra s khng hiu qu do nghin cu pht trin mang tnh cht ri ro v bt nh cao. m bo chi ph v cc hot ng h tr R & D khng m bo 100 % thnh cng. p t l KPI output s to ra nhng p lc v hnh cho chuyn vin nghin cu. Tuy nhin ti v tr gim st bn hng FMCG, h s KPI output s phi chim t trng ln nht. Cng tng t, h thng KPI nng lc s ph hp vi cc v tr nhn vin tr.Chin lc kinh doanh:Mt cng ty c chin lc kinh doanh di hn v bn vng s c trng s h thng KPI v nng lc v hnh vi nhiu hn cng ty tp trung vo ngn hn.BSC V KPI TRONG HOCH NH CHIN LC2Ch dn xc nh t l hp l cho 3 nhm KPIp lc mi trng kinh doanh:p lc mi trng kinh doanh nh hng ngn hn ti h thng KPI nh gi. Cc ngn hng l mt v d c th khi tt c cc nhn vin u phi m bo ch s huy ng vn.Nng lc ca Phng Nhn s:Nng lc hin hu ca phng nhn s v cc cp qun l cng l yu t quyt nh la chn h thng KPI. H thng KPI tp trung v ouput s khng i hi nng lc chuyn mn ca phng nhn s. Tri li, h thng KPI v nng lc v hnh vi s i hi nng lc cao hn.BSC V KPI TRONG HOCH NH CHIN LC2

H thng KPI tt H thng KPI tt l h thng KPI thc t vi hon cnh doanh nghip ca mnh, kh thi, thu thp c thng tin chnh xc vi chi ph v thi gian hp l.Nu mun thit lp cc KPIs cho tng phng ban, Phng Nhn s phi tham vn vi trng phng ban v cp cao hn (h cn nhng thng tin g a ra cc quyt nh qun l) ngoi ra, cng cn cn c vo mc tiu v chc nng ca phng ban

BSC V KPI TRONG HOCH NH CHIN LC23 giai on trin khai KPIsBSC V KPI TRONG HOCH NH CHIN LC2Cu chuyn Con kin

48485 preparation, 30 process, 5 preparation, 30 process, 20 group discussion, conclusionsTRIN KHAI BSC V KPI QUN TR MC TIU KINH DOANH349BSC V KPI QUN TR MC TIU KINH DOANHTG Ban Th k HQT UB Qun l RR UB Nhn s UB Kim sot v tun thHQTCc n v KDTG Ngn hng C nhn

TG Ngn hng Doanh nghip Cc chi nhnh KHCNTT Bn hng trc tipTT DV Ngn hng t ngP. Ptrin spP. MarketingP. ptrin mng liTT vn hnhP. ptch KD&CLDVCc TT SMETT ti tr TMP. KD DN SXP. KD DN thng miP. KD DN bn lTT Thanh ton trong ncP. ql nP. ptch KD & CLDV12TG Ngn hng DNL v CTCKhi ngoi hi TT GD ngoi hi, tin t, CCPSP. pht trin spP. Thng tin v d boP. u tKhi KHDN & CCc TT KHDN lnP. nh chP. marketing v PTSPP. x l giao dchP. phn tch KD&CLDV3 Ban Tr l Ban ALCO Hi ng Tn dngCc Khi h trG Khi Qun l Nhn tiG Khi Qun l Chin lcG Khi Qun l Ri roP. Ti chnh K tonP. Thm nh u t mua smP. K hoc ngn schP. Qun tr trung tm bo coTT x l tn dng tp trungTT qun l tn dngTT qun l RR th trngTT qun l RR hot ngP. thu hi n xuP. chin lc pht trin nhn tiP. tuyn dngTrung tm o toP. nghip v nhn sP. pht trin chin lcP. iu phi d nD n

G Khi Qun l Ti chnh4567G Khi Cng ngh Ngn hngTrung tm pht trin CNNHTrung tm vn hnh CNNH8G Khi Tng hpP. truyn thng v qun l thng hiuP. php chP. nghin cu KTTT mua smP. hnh chnh9Mc tiu Top 5Cc bc xy dng KPI c th3Chi tit c cu ca 1 n v nhRM1RM2RM5RM6RM3CSO1CSO chnhCSO3G Trung tm iu hnh trung tm v nh gi nhn vinG Trung tm bo co ln G VngRM bo co ln G Trung TmRM lm vic vi CSO v h s v theo di cng vic thu nhn h s ca CSORM phn h s cho CSO thng qua CSO chnhRM nhn xt v CSO vi CSO chnh v G Trung TmTt c CSO bo co vi CSO chnhCSO chnh bo co ln G Trung TmMi CSO h tr cho mt hoc nhiu RM x l th tc h sCSO2RM4Tp trung ha cc chc nng hnh chnh trong tng lai lu diGDVKim sot vinK tonLi xeCn b hnh chnhL tnG VngG Trung TmBSC V KPI QUN TR MC TIU KINH DOANH3Mi quan h gia cc v tr trong n vRM RM tm kim khch hng mi/ gp KH mi do l tn gii thiu n.C trch nhim hon thnh quy trnh bn hngGii thiu KH sang CSO hon thin th tc h s v x l tipL tnCho khch hng ti caHng dn KH n khu vc hoc NV ph hp mt cch hiu qu (khu chm sc, giao dch hay dch v)GDV Thc hin cc giao dch nh gi v rt tin/ sc, m TK, giao dch TKCSO Tip nhn KH mi t RMTrc tip tip KH hin cGii thch v hon thin h sGii quyt thc mca thc mc ngoi gii hn ln RMBSC V KPI QUN TR MC TIU KINH DOANH3M t v tr cng vic v cc yu cu cn tKV CHM SC KHCH HNG

Khu vc trng byKhng gian cho qun l cp cao nht ca khch hng tip xc vi RMNi to ra c hi xy dng mi quan h thay v khu vc giao dchKhng giao thoa vi khu vc giao dchGiao thoa mt cht vi khu vc dch vLu lng khch hng rt t vi TAT/ khch hng caoTp trung to ra tri nghim tuyt ho cho khch hngKV DCH V

Thit k cho nhn vin vn phng hng trung ca khch hngH s lin quan n CSOGii quyt nhng thc mc ca khch hngGiao dch bn hng cp thpGiao thoa mt phn vi khu vc chm sc v khu vc giao dchChung phong ch vi khu vc giao dch (i khi c th s dng khu ch ca khu chm sc khch hng)Thit k tng thKV GIAO DCHThit k cho nhn vin k ton, nghip v ca khch hngGn li vo m khng p vo tm mtKhng giao thoa vi khu chm sc khch hngKhu ch ring vi khu ch bn khu vc chm sc khch hngGi tin mt v scLu lng khch cao vi thi gian giao dch ngn

BSC V KPI QUN TR MC TIU KINH DOANH3

XY DNG M HNH M PHNG HOT NG THC TCEO doanh nghip bc vo, n tng ban uTi gp ng Hng, RM cch y vi ngy ti vn phng ti. ng Hng mi ti n chi nhnh. y l ln u tin ti vo chi nhnh vi li mi ca RM. Mt tin bn ngoi v khng gian tng mt rt trang nh. Li dn vo khu tng 2 c ch dn r rng v c v l khu c bit ch khng phi l mt vn phng hu ho lnh trn tng.L tn cho ti v dn ti vo ngi trong khu ch sang trng. C l tn thng bo ng Hng s gp ti trong vng 2 pht.Ti vo Chi nhnh qua ca chnh khng ng ngi. Ti thy khch hng n giao dch dng ca ph.Ti thy r ti c i x nh mt khch hng u tin.Ti thch n tng ban u ca chi nhnh ny.

CEO bc vo, ng mua sn phm

ng Hng a ti vo phng hp kn cnh phng ch. Ti gii thch vi ng rng ti cn vay vn d n XD mt c s thit b mi. Ti n mt vi NH nhng h khng th cho vay ng khon tin m ti cn v ti th chp bt ng sn vay khon tin khc v ch c sn phm u ra lm vt th chp.ng hi 4-5 cu hi v cty ti, v d n v ti sn th chp. Sau 10 pht, ng gii thiu vi ti sp vn vay p ng mc vn cao hn gii hn ti cn vi ti sn th chp hn hp ti hin c. Ti cm thy ngc nhin mt cch l th. y l ni duy nht p ng nhng nhu cu vn vay ca ti. ng ly thng tin lin lc ca k ton cty ti v gii thch CSO s lin lc vi k ton cty ti hon thnh th tc h s.

ng trao cho ti mt t giy vi mi chi tit chng ti tho lun lng vn vay tim nng, cc h s cn np, chi tit lin lc, ngy d nh duyt tn dngRM cng gii thch vi ti rng ti c quyn s dng min ph c bit phng kinh doanh cho cc cuc gp vi khch hng ca ti. Nhn chung, y l cuc ving thm rt b ch i vi ti. Ti hn hnh la chn ni y lm i tc kinh doanh vi mnh.XY DNG M HNH M PHNG HOT NG THC T

K ton trng, n ngn hng thc hin th tc h s

L tn nng nhit cho n ti v ch cho ti bn ca CSO. CSO xem cc h s ti mang n. Ti thiu mt giy t v anh ta ch ngay ra. Ti rt n tng vi s t m ca anh ta. Ti ha s gi ti liu ny n trc bui ti. CSO thng bo vi ti rng mt chuyn gia thm nh NH s lin h vi ti nh gi ti sn th chp vo ngy hm sau.CSO cho ti bit ti s nhn c quyt nh tn dng trong vng 2 ngy.Ti rt vui v s hiu qu. CEO ca ti chn ng i tc kinh doanh. Bi cnh Sp ti, ng Nguyn, thng bo ngn hng sn sng cho chng ti vay vn. ng cng a cho ti danh mc nhng h s cn np. Vic ny rt c ch. Ti tip xc vi CSO qua in thoi v hiu phi np nhng h s no c vay vn. CSO gii thch r cc yu cu. Cty chng ti thiu mt h s v CSO t ra rt hu ch. Anh ta gi chng ti np mt ti liu thay th khc. Ti nhanh chng chun b nhng h s cn v quyt nh n chi nhnh np h s xin NH cho vay vn.XY DNG M HNH M PHNG HOT NG THC T

VAI TR CHN NGI PH HP M NHIM CC V TR CNG VICTm kim Khch hng miXD quan h KH mi thng qua cc din n, hi tho, c s chuyn ngnh, tm KH mi cho chi nhnhQun l v tng ti a doanh thu t cc KH hin cPhi XD quan h su sc v di hn vi KH trong kinh doanh, vi vai tr l i tc cng tho lun hn l ngi cung cp dch v

Bo m ng cht lng ngun KH tng ti a t l ph duyt v cc trng hp c chp nhn ngay.Hn ch ti a n xuGim st cht lng cng vic ca CSO bo m x l h s v gii p thc mc ng hnT chc cc hi tho chuyn ngnh cho KHGim c qun l quan h KH/ Relationship Manager - RMG QLQHKH l i tc ngang hng ng tin cy ca ch s hu/Tng G/G ti chnh ca KHBn hng v chm sc khch hngQun l tn dng v dch v57

VAI TRK NNG/ PHM CHT CN THIT Nhn KH t RMiu phi v hon thnh cc mu h s v tn dng; gii quyt bt c thc mc no v h s v tn dngGi cc h s hon thin cho G chi nhnh ra quyt nh tn dng v thng bo quyt nh cho KHHiu r quy trnh ph duyt tn dngHiu r cc sn phm v th tc h sC khiu DV khch hng v thin hng phc v KHThch lm vic theo quy trnh v hon thnh cng vicNhit tnh/ cam ktThng minh, a nhnCSO thc hin mi hot ng phi bn hng v h tr cho RMH tr ph duyt khon cho vay miH tr quan h khch hng hin cX l cc yu cu gii ngnYu cu cc h s cn thit ng thi hn gia hn khon vayPhi hp vi cp trn v cc yu cu theo di thmTheo di v ph duyt cc hot ng hng ngy ca CSOCSOKPITn dng T l n xu (15%)Quy trnhThi gian x l h s (35%)T l b tr li (15%)Cht lng DVKim ton ni b (5%)Kho st kin khch hng (5%)nh gi ca ng nghip (5%) nh gi ca ngi qun l (20%)

CHN NGI PH HP M NHIM CC V TR CNG VIC58

CNG NHAU XY DNG H THNG CH TIUKhch hngTn dngQuy trnhCht lngS KH miD n KHT l ph duytT l n xuT l h s b tr liThi gian x l h sim kim ton ni bMc hi lng KH - VoCnh gi ng nghip 36030%30%5%10%

-5%-5%5%---15%15%35%5%5%5%KPIsRMCSO100%100%25%20%5%10%5%5%5%5%GD TT100%5%

Thi gian phc v KH---10%15%15%100%--40%--5%nh gi ca ngui qun l10%20%10%20%nh gi ca ngui qun l59

Khch hngTn dngS KH mi hng thngTng d n KH cui nm(t ng)T l ph duytT l n xu3/5/7144/240/33680%1%-5---1%10%5

KPIsRMCSOTng ca RMsTng ca RMs80%1%10%GD TT5Quy trnhCht lngT l h s b tr liThi gian x l h s (ngy)im kim ton ni b(ti a 100)Mc hi lng ca KH (ti a 100)nh gi ng nghip 360 (ti a 100)Thi gian phc v KH (pht)--GDV/KSV--10--10-9090809090809090809090nh gi ca ngi qun l 3----nh gi ca ngui qun lTrng tmCNG NHAU XY DNG H THNG CH TIU60TIN HNH O V NH GI THCh tiu Thc tMc t mc tiu thnh phnT l ng gp trn tng ch tiux=T trng5%116.5%5%100%T l n xux=10%1%150%15%0.5%T l h s b tr linh gi ng nghip 36090%90%x=5%10%7.5%150%5%nh gi hiu sut1S KH mix=25%312390125%31.25%x=5%6.25%125%Kim ton ni b80%100%Thi gian x l h s (ngy)x=5%54%80%6Mc t ch tiu c nhn GIM CTng d n KH (t VND)x=20%1560130%26%2028T l ph duytx=5%80%50%2.5%40%x=5%5%100%Mc hi lng KH (VoC)90%90%t ch tiu1 Mc t ch tiu thnh phn c mc trn 200%Thi gian phc v KH giao dch (pht)x=5%104%80%12x=10%10%100%nh gi ca qun l-100%3TIN HNH O V NH GI THT l ph duytMc t ch tiu c nhn RMCh tiuThc tMc t mc tiu thnh phnT l ng gp trn tng ch tiux=T trng5%132.55%4.4%T l n xuMc hi lng KH90%80%88%x=x=10%5%1%3.75%10%1%100%80%60%75%t ch tiunh gi hiu sut1Tng d n KH (t ng/nm)x=30%180540200%160%S KH mi (3KH/thng)x=30%36133%40%48x=5%4.4%nh gi ng nghip 36090%80%88%Thi gian x l h s (ngy)x=5%55%5100%x=10%5%50%nh gi ca qun l-50%1 Mc t ch tiu thnh phn c mc trn 200%3TIN HNH O V NH GI THCh tiuThc tT l ng gp trn tng ch tiuT trng103.5%t ch tiunh gi hiu sut1Mc t ch tiu c nhn CSOx=5%2.5%50%nh gi ng nghip 36090%45%x=5%2.5%50%im kim ton ni b80%40%x=5%2.5%50%Mc hi lng KH90%45%T l n xux=15%1%150%22.5%0.5%T l h s b tr lix=15%10%22.5%150%5%Thi gian x l h s (ngy)x=35%535%100%5Mc t mc tiu thnh phnx=20%16%80%nh gi ca qun l-80%1 Mc t ch tiu thnh phn c mc trn 200%3TIN HNH O V NH GI THCh tiuThc tT l ng gp trn tng ch tiuT trng96.5%t ch tiunh gi hiu sut1Mc t ch tiu c nhn GDV/KSVx=15%15%100%nh gi ng nghip 36090%90%x=10%12.5%125%im kim ton ni b80%100%x=15%15%100%Mc hi lng KH90%90%Thi gian phc v KH giao dch (pht)x=40%1040%100%10Mc t mc tiu thnh phnx=20%14%70%nh gi ca qun l-70%1 Mc t ch tiu thnh phn c mc trn 200%3

Bi tp ln Trnh by c cu t chc trong tng lai ca Doanh nghip mt cch chi tit, xut cc iu chnh (nu c) ph hp vi giai on pht trin mi.Xy dng bn m t cng vic ca 1 Trng b phn v t nht 2 v tr chc danh khc trong b phn .Xy dng cc ch s nh gi c bn cho 3 v tr ny ph hp vi cc bn m t cng vicBSC V KPI QUN TR MC TIU KINH DOANH3

Qun l hiu sut cng vic bng KPIHy ghi nh Tiu chun ca KPI:Phn nh mc tiu doanh nghipc lng ha theo mc tiu SMARTLun tn ti ch s KPI chun v cha chun, hy c cch nhn ng v chngKhng ai c th xy dng KPIs tt cho n v bng chnh nhng ngi ang lm vic trong n v yBSC V KPI QUN TR MC TIU KINH DOANH3K thut xy dng mc tiu v chuyn i mc tiu sang ch tiu c th lng haXy dng mc tiu v chuyn i mc tiu sang ch tiu c th lng haPhn b mc tiu chung ca doanh nghip thnh mc tiu hp l ca tng n v/phng ban chc nng (Vai tr ca i ng qun l cp trung).Chuyn i t mc tiu ca n v sang cc ch tiu o lng chnh - lng ha c cho tng cn b, nhn vint KPI cng bng cho mt v tr cng vic c th xut cc ch tiu ngn hn/di hn, ch tiu nh hng sm/ghi nhn tr.

BSC V KPI QUN TR MC TIU KINH DOANHCNG NHAUTHC HIN3Thc hnh xy dng KPIKPI cho cc n v sn xutKPI cho cc n v kinh doanhKPI cho hot ng khai thcKPI cho phng hnh chnhKPI cho phng t chc nhn sKPI cho phng cung ng, mua hngKPI cho phng k ton- ti chnh C phi tt c cc n v u xy dng c KPIs?BSC V KPI TRONG HOCH NH CHIN LC3 Tho lun Bn v tnh kh thi v nhng tr ngi khi p dng KPI cho cc Doanh nghip Hi Phng3S DNG BSC & KPI NH GI HIU QU CNG VIC, TR LNG, THNG V TO NG LC470Ai cng ni v lng 3P vy n l g?BSC V KPI NH GI HIU QU CNG VIC4Nhng vic cn trin khai ng bHon thin h thng bo co kim sot KPI tng hp.Hon thin h thng nh gi thc hin KPI tng hp.Xy dng T in nng lc o lng s ng gp ca nhn vin.Xy dng c ch lng 3P + thng da trn vic nh gi KPI v nng lc ng gp ca nhn vin.S dng KPI to ng lc lm vic.S dng BSC & KPI xy dng h thng o to ni b.

BSC V KPI NH GI HIU QU CNG VIC4

Bi tp lnTh lin kt kt qu nh gi KPIs gi nh vi h thng lng v ch i ng ca Doanh nghip. Nu thy bt cp, hy xut gii php.BSC V KPI NH GI HIU QU CNG VIC4Quy trnh 8 bc trong qun l & nh gi hiu sutBc 1: Chun bBc 2: T chc cuc hp nh gi hiu sut lm vicBc 3: Xc nh nhng thiu st trong hiu sut lm vicBc 4: Tm cn nguyn ca nhng thiu st trong hiu sut lm vicBc 6: nh gi li cc mc tiu v hiu sut lm vicBc 7: Ghi chp liBc 8: Theo di v ci tinBSC V KPI NH GI HIU QU CNG VIC4Xem li tnh tng th ca H thng chnh sch nhn s, m bo c s chuyn dch m thm gia chnh sch c v chnh sch mi, song vn to ra s khc bit r rt

BSC V KPI NH GI HIU QU CNG VIC4Thc hnhTm lc quy trnh 8 bc trong qun l v nh gi hiu sut ti Doanh nghip.

BSC V KPI NH GI HIU QU CNG VIC4

1. TI SAO NN THAY I?VI T CHC: gi th cn bng v pht trin VI C NHN: To ra c hi lm phong ph con ng s nghip v cuc sng=> Hy n nhn s thay iMi vic u thay i, ch c s thay i l khng bao gi thay iBSC V KPI NH GI HIU QU CNG VICHiu bit v s thay i42. NGUYN NHN CA S THAY INguyn nhn x hi : xu hng tiu dngNguyn nhn kinh t : ton cu ho, c phn ho doanh nghip doanh nh nc Nguyn nhn v cng ngh : internet; mobile phone

BSC V KPI NH GI HIU QU CNG VICHiu bit v s thay i4

3. NHN BIT THAY I T U? T bn trong: Thay i ln thng xut pht t cp cao nht T i th cnh tranh: Sn phm mi; H gi bn sn phm T mi trng xung quanh:Php l; Cc nh u t, khch hng BSC V KPI NH GI HIU QU CNG VICHiu bit v s thay i44. PHN LOI S THAY I BSC V KPI NH GI HIU QU CNG VICHiu bit v s thay i45. CHN LA THAY I BSC V KPI NH GI HIU QU CNG VICHiu bit v s thay i4Thit lp mc tiu c thQuy trnh thay i nn c bt u vi nhng tuyn b r rng v chi tit v cc mc tiu. Cc mc tiu ny nn c trnh by trong bi cnh tnh hnh thc t v lin quan vi mc ch chung ca cng ty. => Thng tin v giao tip ni b phi c m bo thng sut mi ngi chc chn rng cc mc tiu ln ca cng ty khng mu thun vi nhu cu ca nhn vin. BSC V KPI NH GI HIU QU CNG VIC4Hoch nh v thc hin s thay iThay i l mt qu trnh khng phi mt s kin.Thay i nn l mt gi chin lc sau: Mc tiu chin lc r rng;C s h tr t cp cao nht;Tiu d n Qun tr s thay i;Cn c thi gian;H thng thng pht;Lp k hoch v theo di k hoch st sao;Thay i phi c tnh thc t;S dng h thng hin c;Hp tc gia cc b phn trong t chc;M hnh mu (pilot);Phi linh hot;Xc nh cc thc o mc tiu r rng ;

BSC V KPI NH GI HIU QU CNG VIC4

Hoch nh v thc hin s thay iV sao cn c s h tr ca cp trn? C ngun lc thc hin thay iGim st s thay iGp phn thc y nhanh s thay iV sao cn c k nng qun l d n? Do thay i thng ko di Lin quan n nhiu b phnV sao cn thi gian v k hoch cho s thay i? Nhn vin c lin quan cn c hun luynBo m t c mc tiu trong khung thi gian c xc nh c thBSC V KPI NH GI HIU QU CNG VIC4THAY I THNG I THEO 5 GIAI ONBSC V KPI NH GI HIU QU CNG VICHoch nh v thc hin s thay i4

THAY I THNG C 3 KHU PHN KHNGKhng hi lng vi thc trngKhng sn sng vi s thay i Khng thoi mi khi buc phi thch nghi

=> THAY I LUN TO RA PHN KHNG

BSC V KPI NH GI HIU QU CNG VICHoch nh v thc hin s thay i4

MT S CNG C GII QUYT NHNG CHNG I Thng tin 2 chiu, thng tin r rng, nht qun; Xy dng in hnh;Tip xc nm bt tm t nguyn vng ca nhn vin; Xy dng li lng t trng ca nhn vin;Khuyn khch nhn vin tham gia, hun luyn;S dng t vn bn ngoi; Gii quyt s khc nhau v vn ho (nhng thay i c tnh quc t).BSC V KPI NH GI HIU QU CNG VICHoch nh v thc hin s thay i4

5 BC PHN NG SONG HNH CNG S THAY IT chi khng th thy trc bt c s thay i quan trng no c. Gin d - vi ngi khc v nhng g m h bt mnh phi lm.K ko - thc hin nhng gii php nht nh, gip mi ngi cm thy hnh phc. Chn nn, nghi ng - liu c ng hay khng? cn s ng vin, gip .Chp nhn - thc t chng minhBSC V KPI NH GI HIU QU CNG VICHoch nh v thc hin s thay i4QU TRNH 8 BC DN DT S THAY I THNH CNGTo nn tnh cp bchThnh lp nhm dn ngXc nh tm nhn v chin lcTruyn t tm nhn, gii thch s thay iTrao quyn cho nhn vin hnh ngTo ra thng li ngn hnCng c li nhun v to thm cc thay iTo ra cc gi tr mi, gn vo vn ho cng ty

BSC V KPI NH GI HIU QU CNG VICHoch nh v thc hin s thay i4Nghin cu in hnh 1. Maritime Bank Mc Kinsey WHY NOT?

2. Cng ty CP Qun tr Ngun nhn lc M-Talent THAY I THNH CNG

3. VINGROUP=> 12H HNH NG THAY I

BSC V KPI NH GI HIU QU CNG VIC491 TR CHI TP TH