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![Page 1: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/1.jpg)
Changes in the broadcast market and the impact on PSB
Changes in the broadcast market and the impact on PSB
Managing DirectorHuman Capital, Media Strategy & Research
Managing DirectorHuman Capital, Media Strategy & Research
Simon TerringtonSimon Terrington
![Page 2: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/2.jpg)
The broadcast ecologyThe broadcast ecology
Publicly owned
Publicly funded
BBC
Publicly owned and subsidised
Advertising funded
Channel 4
Privately owned
Advertising funded
ITV
Privately owned
Advertising funded
Five
Privately owned
Advertising and
subscription funded
Sky, NTL Telewest, Flextech,
Discovery, MTV
![Page 3: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/3.jpg)
Drop in share through the Dsat platformDrop in share through the Dsat platform
-84%-81%
-74%-64%
-60%-57%-56%-56%-55%-54%
-49%-47%
-39%-36%
-26%
ReligiousChildren'sArtsNews/WeatherDocumentariesHobbies/LeisureCurrent AffairsDrama:Series/SerialsDrama:Single PlaysFilms:Made for TVFilms:CinemaEntertainmentMusicSportDrama:Soaps
All 5 Channels
![Page 4: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/4.jpg)
Drop in share through the Dsat platformDrop in share through the Dsat platform
Children's
Arts
News/Weather
Documentaries
Hobbies/Leisure
Current Affairs
Drama:Series/Serials
Drama:Single Plays
Films:Cinema
Entertainment
Music
Sport
Drama:Soaps
BBC ONE
-10%
-81%
-73%
-64%
-51%
-49%
-52%
-51%
-53%
-47%
-20%
-32%
-45%
![Page 5: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/5.jpg)
Drop in share through the Dsat platformDrop in share through the Dsat platform
Arts
News/Weather
Documentaries
Hobbies/Leisure
Current Affairs
Drama:Series/Serials
Drama:Single Plays
Films:Cinema
Entertainment
Music
Sport
BBC TWO
-79%
-77%
-72%
-66%
-76%
-67%
-68%
-68%
-66%
-60%
-60%
![Page 6: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/6.jpg)
Drop in share through the Dsat platformDrop in share through the Dsat platform
Arts
News/Weather
Documentaries
Hobbies/Leisure
Current Affairs
Drama:Series/Serials
Drama:Single Plays
Films:Cinema
Entertainment
Sport
Drama:Soaps
ITV 1
-82%
-56%
-48%
-64%
-53%
-55%
-47%
-41%
-38%
-35%
-40%
![Page 7: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/7.jpg)
Drop in share through the Dsat platformDrop in share through the Dsat platform
Religious
Arts
News/Weather
Documentaries
Hobbies/Leisure
Current Affairs
Drama:Series/Serials
Drama:Single Plays
Films:Cinema
Entertainment
Music
Sport
Drama:Soaps
Channel 4
-84%
-70%
-81%
-66%
-59%
-79%
-71%
-74%
-55%
-54%
-75%
-2%
-59%
![Page 8: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/8.jpg)
Drop in share through the Dsat platformDrop in share through the Dsat platform
-63%
-57%
-48%
-45%
-56%
-54%
-47%
-52%
-16%
35%
Arts
News/Weather
Documentaries
Hobbies/Leisure
Drama:Series/Serials
Films:Made for TV
Films:Cinema
Entertainment
Sport
Drama:Soaps
Five
![Page 9: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/9.jpg)
Drop in share through the Dsat platformDrop in share through the Dsat platform
-57%-53%
-50% -48% -49% -50%
Drop in share to main 5 channels when viewing through Sky Digital
under 16 16-24 25-34 35-44 45-54 over 55
![Page 10: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/10.jpg)
Drop in share through the Dsat platformDrop in share through the Dsat platform
Young, well-off men
Young, well-off
Young
Young men
Men
Young, less well-off men
Men
-84%
-81%
-74%
-64%
-60%
-57%
-56%
Religious
Children's
Arts
News/Weather
Documentaries
Hobbies/Leisure
Current Affairs
![Page 11: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/11.jpg)
Drop in share through the Dsat platformDrop in share through the Dsat platform
-91%-85%
-81%-68%-66%
-61%-58%-55%
-49%-49%
-40%-36%
-29%-19%-18%
Channel 4 NewsPanoramaTen O‘Clock NewsITV News At TenTonight With Trevor McDonaldLocation, Location, LocationThe SimpsonsThe AutopsyFriendsChanging RoomsDIY SOSBig BrotherI'm A Celebrity...
My Favourite HymnsSongs Of Praise
![Page 12: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/12.jpg)
Drop in share by digital platformDrop in share by digital platform
-47%
-68%
-45%
-62%
-44%
-88%
-28% -29% -33%-37%
26%
-89%
Change in share to main 5 channels when viewing through digital platforms
BBC ONE BBC TWO ITV1 Channel 4 Five
Source: BARB, peak time in Q1 2003*S4C based on viewing in S4C region only
Sky Digital
S4C*
Freeview
![Page 13: Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington.](https://reader035.fdocuments.net/reader035/viewer/2022062318/551509e35503465e608b48ac/html5/thumbnails/13.jpg)