CEO meeting Amersfoort

24 november 2010

• Scouting Nederland• Developments in Scouting

Nederland• Membershipdevelopment &

project

Scouting Nederland

• 110.000 members• 46 regions• 1.100 local groups

( 242 groups with seascouts)• 5 age branches• Single sex and co-ed units

Origin

• First Scouts in 1910• 4 organisations:

– Catholic Scouts– Catholic Guides – Open Scouts– Open Guides

• Merged in 1973:SCOUTING NEDERLAND

•

Project 2010

• Momentum of the Centenary• Change after focus on Finance

and Structure after World Jamboree 1995

• Changing society• Decrease in membership• International developments

Project 2010,

• Centenary • Youth programme• New Scoutfit• Adult resources• Communication strategy• Marketing & Growth

Group development

Statistical analyses Data: 1986 – present day

marktontwikkeling jeugd 5-15 jaar

1.500.000

1.600.000

1.700.000

1.800.000

1.900.000

2.000.000

2.100.000

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

jaar

pe

rso

ne

n e

n l

ed

en

ind

ex

5-15 jarigen

Jeugdleden x 22,7

prognose CBS

Number of Groups

aantal Scoutinggroepen

y = -7,8727x + 16975

R2 = 0,9666

y = -15,286x + 31714

R2 = 0,9856

y = -10,007x + 21264

R2 = 0,9721

1.000

1.020

1.040

1.0601.080

1.100

1.120

1.140

1.160

1.1801.200

1.220

1.240

1.260

1.280

1.3001.320

1.340

1.360

1.380

1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

jaar

aa

nta

l g

roe

pe

n

aant grpn na 1997

aant grpn voor 1992

aant grpn 1992-1995

prognose 2008-2019

Pattern of dying group

ledenverloop uitgeschreven groepen (N=277)

0

5

10

15

20

25

30

35

40

45

50

55

-21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1

jaren

lede

ntot

aal

gemiddeld ledenaantal

Polynoom (gemiddeldledenaantal)

Waiting lists

Condition of our groups

Risk analyses

Focus areas

• Facilities• Management and organisation• Adult resources• Youth programme• Finances

Group development Method• Duo-coaches • Intake • Support in self assessment

- Group scan (qualityscan)- Web surveys youth, parents &

volunteers

• Workshops (action-plan)• Support in development plans

Results 20 Pilots

• Method is succesful• Coaching is effective• Survey and benchmark are

mirror• Improves participation &

communication parents• Energy & focus• Strengthens ties

Group development, targets• All groups reached within 4

years• Monitor development plans• Return to problem groups

every year• Implementation new products

etc• 80 % healthy groups in 2015

Questions ???