CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2015 · 1 charts page 9 central asia & caucasus b2c...

1

CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: NOVEMBER 2015

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 -7 TABLE OF CONTENTS I PAGE 8 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 9 METHODOLOGY I PAGE 10 RELATED REPORTS I PAGE 11 CLIENTS I PAGE 12-13 FREQUENTLY ASKED QUESTIONS

PAGE 14 ORDER FORM I PAGE 15 TERMS AND CONDITIONS

2

2

PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Central Asia & Caucasus B2C E-Commerce Market 2015

Market Report

B2C E-Commerce

Central Asia, Caucasus

Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Armenia

English

PDF & PowerPoint

79

PRICES* Single User License:

Site License:

Global Site License:

€ 1,450 (exc. VAT)

€ 2,175 (exc. VAT)

€ 2,900 (exc. VAT)

QUESTIONS

ANSWERED

IN THIS REPORT

What is the potential for B2C E-Commerce development in Central Asia and Caucasus?

How do countries in this region differ in terms of infrastructure needed for online retail?

What are the B2C E-Commerce sales in some major markets of this region and how fast are they

growing?

What are the most popular local and international E-Commerce websites in this region?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2015

3

B2C E-COMMERCE IN CENTRAL ASIA AND CAUCASUS HAS AN

UNTAPPED POTENTIAL

B2C E-Commerce is only starting to evolve in the Central Asia and Caucasus region.

Internet penetration is below 50% in the majority of its countries, with the exception of Azerbaijan

and Kazakhstan, and access to financial services reaches over half of the population in Kazakhstan

only. However, as the report by yStats.com shows, as infrastructure improves and Internet

penetration increases, B2C E-Commerce in the countries of Central Asia and Caucasus could grow

as well.

Kazakhstan is a regional leader in B2C E-Commerce, though there, too, online retail has

much room for growth. B2C E-Commerce accounted for below 2% of total retail sales in

Kazakhstan last year, but online retail is predicted to maintain high double-digit growth rates.

Online shoppers in Kazakhstan are motivated to engage in E-Commerce as a result of wide

product selection, convenience and low prices, as yStats.com’s report shows. Cross-border B2C E-

Commerce is a significant trend, as foreign online shops account for the largest share of online

sales. Of the top five online retailers by sales in 2014, three were based in foreign countries.

However, as local offering is improving, online retailers from Kazakhstan, such as Arena S and

Chocofamily Holding, increase their share.

Another country with rapid B2C E-Commerce growth is Azerbaijan, according to

yStats.com’s findings. In the first seven months of 2015, online retail sales in Azerbaijan already

exceeded the total number for the full year 2014. Still, B2C E-Commerce’s share of total retail sales

was less than 1% last year. The driving force behind both Internet usage and online shopping

growth is the population under 25 years old, accounting for close to half of all Internet users. Of

them, a small double digit share shopped online in early 2015, preferring international platforms

such as eBay.

The details in the yStats.com report reflect the untapped potential for B2C E-Commerce in

the rest of the region. In countries such as Georgia and Armenia Internet penetration has

significantly improved, getting closer to the 50% mark. In Uzbekistan, the most populous country in

the region, Internet penetration is driven by mobile technology. Across these markets, international

players such as Aliexpress.com, eBay.com, and Amazon.com beat local shopping websites in

popularity. However, local players have gathered a significant audience on social networks,

especially Facebook. Overall, as Internet penetration and infrastructure for delivery and payment

improves, B2C E-Commerce in these countries is expected to grow further.


4

MANAGEMENT SUMMARY

REGIONAL

Internet Penetration, in % of Individuals, by Country, 2014

Share of Individuals Holding an Account at a Financial Institution, in % of Individuals, by Country, April 2015

Logistics Performance Indicators, by Country, 2014

GDP per Capita, in USD, by Country, 2011-2014

Population, in millions, by Country, 2014

CENTRAL ASIA

3.1 KAZAKHSTAN

3.1.1 OVERVIEW

B2C E-Commerce Overview and International Comparisons, November 2015

3.1.2 TRENDS

Overview of B2C E-Commerce Trends, November 2015

Breakdown of B2C E-Commerce Payments with Bank Cards, by Kazakh Online Shops and Foreign Online

Shops, in %, 2012 & 2014

Perceived Barriers and Advantages of E-Commerce, in % of Internet Users, 2014

3.1.3 SALES & SHARES

B2C E-Commerce Sales, in USD million, 2012, 2013 & 2017f

B2C E-Commerce Share of Total Retail Sales, in %, 2014

3.1.4 USERS & SHOPPERS

Internet Penetration, in % of Individuals, 2010 - 2014

Breakdown of Internet Users, by Age Group and Gender, in %, July 2015

Breakdown of Main Purposes of Internet Usage, incl. “Buying and Selling Goods and Services”, in % of Internet

Users, 2013 & 2014

Breakdown of Online Shoppers, by Age Group, in %, 2014

3.1.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014

Average Check in B2C E-Commerce, in USD, by Product Category, 2014


1

2

3

TABLE OF CONTENTS (1 OF 4)

5

5

CENTRAL ASIA (Cont.)

3.1 KAZAKHSTAN (Cont.)

3.1.6 PAYMENTS

Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014

Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and

Share of Total Bank Card Payments Number and Value, in %, September 2014 - July 2015

Overview of Top 10 Online Payment Processing Systems, Ranked by Revenue, September 2015

3.1.7 DELIVERY

Share of B2C E-Commerce Deliveries of Total Small Parcel Deliveries Made by Post, in % and in millions, 2014

3.1.8 PLAYERS

Overview of E-Commerce Players, November 2015

Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2014

3.2 UZBEKISTAN

3.2.1 OVERVIEW


3.2.2 TRENDS

Breakdown of Internet Usage Frequency, in % of Internet Users, by Device, 2015e



Number of Internet Subscribers, by Fixed and Mobile, in thousands, 2013 & 2014

Number of Internet Users, in millions, January 2015 & September 2015

3.2.4 PLAYERS

Overview of Top 10 E-Commerce Websites, by Website Rank, October 2015

Overview of Selected B2C E-Commerce Websites, Accepting Payment Online, incl. Website Rank and Number

of Website Visits, September 2015

3

CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (2 OF 4)

6

6

CAUCASUS

4.1 AZERBAIJAN

4.1.1 OVERVIEW


4.1.2 TRENDS

Breakdown of Households with Internet Access by Type of Internet Connection, in %, 2010 – 2014


B2C E-Commerce Sales, in AZN million, 2013, 2014 & H1 2015

B2C E-Commerce Share of Total Retail Sales, in %, H1 2015



Breakdown of Internet Users, by Age Group, in %, 2014

Breakdown of Main Purposes of Internet Usage, incl. “Ordering or Selling Goods and Services”, in % of

Internet Users, 2014

Online Shopper Penetration, in % of University Students, January 2015

4.1.5 PLAYERS

E-Commerce Websites Most Purchased from, in % of University Students Shopping Online, January 2015

Overview of Popular Online Shops, incl. Category and Website Traffic Data, November 2015

4.2 GEORGIA

4.2.1 OVERVIEW


4.2.2 TRENDS

Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2014


Breakdown of Online Spending, in % of Online Shoppers, 2014


4

7

7

CAUCASUS (Cont.)

4.2 GEORGIA (Cont.)



Reasons for Shopping Online, in % of Online Shoppers, 2014

4.2.5 PAYMENT

Breakdown of Preferred Payment Methods, in % of Online Shoppers, 2014

Number and Value of Online Payment Transactions with Bank Cards, in millions and GEL thousand, 2010 -

2014 & H1 2015

4.2.6 DELIVERY

Factors Influencing the Choice of the B2C E-Commerce Website, incl. Delivery, in % of Online Shoppers, 2014

4.2.7 PLAYERS

Overview of Top 9 B2C E-Commerce Companies, Ranked by the Number of Facebook Fans, November 2015,

and Website Traffic Data, September 2015

4.3 ARMENIA

4.3.1 OVERVIEW


4.3.2 TRENDS

Breakdown of Households by Computer Types Owned, in %, January 2014

Smartphone Penetration by Age Group, in % of Individuals, 2015e


Revenues of Companies Specialized in Internet Applications and E-Commerce, in USD million, 2010 & 2014



Online Services Used, incl. Online Shopping, in % of Internet Users, January 2014

4.3.5 PLAYERS

Overview of Top 8 B2C E-Commerce Websites, Ranked by the Number of Facebook Fans, November 2015,

and Website Traffic Data, October 2015

4


8

8

CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2015 REPORT-SPECIFIC SAMPLE CHARTS

9

GENERAL METHODOLOGY OF OUR MARKET REPORTS The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Sub Title, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

METHODOLOGY OF OUR CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2015 REPORT This report covers the B2C E-Commerce market in

Central Asia and Caucasus.

The regional chapter opens the report, including

regional comparisons that concern criteria related to B2C E-

Commerce, such as Internet and financial services penetration.

The rest of the report is divided by sub-regions and then

by countries. In each sub-region, the countries are presented in

the order of descending B2C E-Commerce sales. Where no

comparative sales were available, other relevant criteria were

applied to determine the order, such as Internet penetration.

Each country chapter starts with an overview of

development of B2C E-Commerce in the respective country with

international comparisons.

Following that, information about trends, sales & shares,

users & shoppers, products, payment, delivery and players is

presented, where available. Due to varying data availability some

of these sections may not be covered for certain countries.

The “Trends” section generally provides an overview of

the related market trends, such as mobile Internet penetration

and the devices used to access the Internet.

The section “Sales & Shares” includes the development

of B2C E-Commerce sales, including historical sales and forecasts,

where available. Furthermore, this section shows information

about B2C E-Commerce’s share of the total retail market. Related

numbers, such as total sales of E-Commerce companies and the

value of online purchases per shopper are used where no

information about actual B2C E-Commerce sales was available.

In the “Users & Shoppers” section, a review of the

development of Internet penetration is included. Where available,

a ranking of online activities of Internet users, including online

shopping, is provided.

Afterwards, the section “Products” shows the leading

product categories purchased online. This information is available

only for one country.

The next two sections, “Payment” and “Delivery”, cover

information related to delivery and payment methods most used

by online shoppers, where available. With regard to payment, data

on online payment transactions with bank cards, such as number

and value of transaction, is included if available.

Finally, the “Players” section includes information about

the leading E-Commerce players, based on criteria such as sales,

website rank and popularity in social networks, depending on

availability.


10

UPCOMING RELATED REPORTS

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

China B2C E-Commerce Market 2015 September 2015 € 950

India B2C E-Commerce Market 2015 September 2015 € 950

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

Thailand B2C E-Commerce Market 2015 August 2015 € 750

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950

Asia-Pacific Online Payment Methods: First Half 2015 August 2015 € 750

Europe Online Payment Methods: First Half 2015 August 2015 € 750

Global Online Payment Methods: First Half 2015 July 2015 € 1,950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950

Europe Cross-Border B2C E-Commerce 2015 August 2015 € 1,950

Eastern Europe B2C E-Commerce Market 2014 October 2014 € 4,950**

Russia B2C E-Commerce Market 2014 October 2014 € 950

REPORT

PUBLICATION

DATE

PRICE*

Eastern Europe B2C E-Commerce Market 2015 December 2015 € 1,950


**Reflects Discounted Price

CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2015 · 1 charts page 9 central asia & caucasus b2c...

Documents

Transcript of CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2015 · 1 charts page 9 central asia & caucasus b2c...