Ce Bit Sydney May2009 V1
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Web 2.0: How businesses are using social media to spark sales Michel van WoudenbergDirector Oracle Asia Pacific
Oracle Confidential - Not For Distribution 2
Shifting Innovation within Businesses
IT Innovates You InnovateLOB Innovates
1990’s 2000’s Now
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Adoption of Corporate Technologies
• Source: McKinsey Quarterly Feb 2009
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Innovation at the EdgeWe ‘all’ use (some) of this “Web 2.0” stuff. . .
Social structures form the base of most of these apps
They blur the line between professional and personal.
Oracle Confidential - Not For Distribution 5
Are Companies Using Web 2.0?*
*Source: July 2008 McKinsey Quarterly Survey on web 2.0
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What are Companies using Web 2.0 to do?*
*Source: July 2008 McKinsey Quarterly Survey on web 2.0
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Inside Out , leveraging Social Apps with external stakeholders
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Thomas Jefferson used newspapers to win the presidency
F.D.R. used radio to change the way he governed
J.F.K. was the first president to understand television
Howard Dean saw the value of the Web for raising money
But President Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a sense of connection and engagement, and dispense with the command and control method of governing to allow people to self-organize to do the work.”
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Outside In , leveraging Social Apps within the enterprise to Spark Sales
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Intra Company Social Application Directives
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Traditional CRMPeople are Organized Hierarchically
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Social CRMSocial Networks, Influence, Relevance
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Contribution
Accelerate Innovation
Community
ValueCollaboration Content
Combine the Power of Social Networks with CRMAccelerate Growth & Innovation
Customers, Partners, Suppliers
Employees
Social Networks CRM
Tagging
Rating
Sharing
Leads
Opportunities
Orders
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Enterprise Social Network
• Membership• Company• Customers• Partners
• Social Context:• People to People• People to Content• People to Companies
• Access Control for Applications
• Value Added Services• Discussed earlier
• App Subscription Management
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Leave Network Invite Someone
Social CRM Applications 17 membersAll about the cool looking application for reps
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Gadgets for Reps 27 membersCool tools for reps, easy to install and hot to sell
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Fusion Edge Applications 19 membersFind out what these applications are about and how they fit with Fusion Applications
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APAC Web 2.0 12 membersAll about selling Web 2.0 and Social Applications in APAC
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iPhone Enterprise Apps 8 membersThe latest materials on Oracle’s iPhone applications
Profile
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Siebel 204 membersAll topics related to CRM: sales, service and analytics
Manage Network Approvals Pending
NY Application Sales 193 membersAll topics related to selling Oracle applications
Manage Network Approvals Pending
Fusion Middleware Sales 174 membersEverything about selling FMW
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Pharmaceutical Sales 154 membersfor people selling into the pharma market
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Entertainment Network 135 membersis a catalyst for creative people selling to the entertainment industry…
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PeopleSoft 210 membersEverything about PeopleSoft related products
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E-Business Suite 324 membersGroup dedicated to discussing issues, sharing ideas and communicating about the Oracle E-Business…
Wall Street Sales 174 membersfor people selling into the investment banking industry
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Energy Sales 147 membersSales people engaged in the oil industry. Very useful sales tools
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Newest Corp. Members
Alicia Wu, Anthony Lye, Bob Taylor,
Bruce Kilgore, Ching Lee, Chris Conway,
Dan Crowley, Edward Abbo, Francisco
Casas, Glenn Tang, Gustavo Davila,
Harrison Mills, Humberto Parraguire,
James Carson, Javier Tejeida, Joanne
Brown, John Kim, Kevin Malik, Marcel
Silva, Marcos Lombardi, MIchael Lee,
Michael Starr, Nacho Penunuri, Richard
Sands, Rob Knight, Robert Cannon,