Aam May2009

Jeff Tancil | TancilTown Media 1

:Web Development

Within the Museum and Beyond


: Cas e Study The Tenement Mus eum

Stories of immigrants who , 19lived in typical th Century

.tenement

, Narrative acces s ible approach to his toric hous e

.Mus eum

2008 “brick and mortar”: 120,000vis itors

2008 : “virtual vis itors ”500,000


: Tenement Mus eum ?Why a web guy

Capitalize on tech and . funding opportunities

, Liais e with and bring , knowledge to various

.departments

Double as “IT guy”

. Report to Vice Pres ident


…The Web Guy

or


: Cas e Study A Virtual Tour

- Inter departmental: , collaboration education

.curatorial and “web guy”

, Web guy worked on content . interface and coding

Almos t as popular as Virtual Tour of Grace land

, Us eful to various audiences . inc luding c las s room


Case Study:DARP

TM funds creation of original, web-based art. Projects explore contemporary immigration.

Mission-driven and multi-purpose.

Expand audience/notion of history museum


: Taking Stock:PROs

•Open to new technology and different applications of it.

•Web guy driving projects…•… but not working alone•Well-trafficked, well-regarded web sites.

:CONs• Also the IT guy! • Did institution try to do too much?


:Shifting Role Web as Marketing

? Is this the right home for the web

, - , -In current climate many low cost potential high ( . . ) impact vehicles e g Facebook

: — CONTENT as best marketing device get noticed in a crowded fie ld

, Regardless of department need supervisors who ’ . are attuned to the medium s poss ibilitie s


: Cas e Study IOTMEBring collections online. Inter-departmental...

…but no clear leader and no involvement of Education.

And perhaps too involved/expensive.


… and then a Department

•Serve as point person to generate project.

•Bring in other departments.

•Foster collaborative environment.

•Focus on the Web/new media as part of Museum experience.


: Cas e Study From Ellis to Orchard

• Idea evolved organically over many years

• Education-oriented

• Collaborative

• Many stakeholders


: Cas e Study From Ellis to Orchard

• Most popular non-visit page on site

• SXSW award nominee

• Already used in classrooms around country.

• Steady flow of emails to Victoria.


The Move to Cons ultation

•Tenement Museum has great visitorship and need to raise money.

•Web moving to a less prominent role.

•Museum now focuses on critical, small-scale updates; web less prominent.


• Opportunity to work with variety of institutions.

• See different approaches to integrating web personnel: own department to consultant aiding small staff.

• Regardless of approach, good to have someone (perhaps consultant) who is cognizant of and sensitive to organization’s needs, constraints and content AND the possibilities of the web.

The Move to Cons ultation

Aam May2009

Technology

Transcript of Aam May2009