Ag Media Environment May2009
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March 2008 Go Niche Copyright 2008 John Blue, Truffle Media Networks, LLC [email protected] 1 Media in Ag: Create, Produce, Share May 2009 John Blue [email protected] 317.450.1958 http://www.linkedin.com/in/johnblue http://twitter.com/TruffleMedia
Transcript of Ag Media Environment May2009
March 2008Go Niche
Copyright 2008 John Blue, Truffle Media Networks, [email protected]
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Media in Ag: Create, Produce, Share
May 2009
John [email protected]
http://www.linkedin.com/in/johnblue
http://twitter.com/TruffleMedia
May 2009Go Niche
Copyright 2009 John Blue, Truffle Media [email protected]
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SwineCast ???? INTakeMag
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Message
Message recall survey
SwineCast ecosystem
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Media environment 10 years ago
•TV, Radio, Print
•Yesterday's media was structured around other people deciding what, when, how, and where media was consumed.
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Today’s media and communications environment
•On demand cable TV, satellite TV, satellite radio, streaming audio via the internet, web sites, Google, Yahoo, Tivo, Podcasting, social tools.
•These are some of the media sources relevant to our customers.
•Today's media is about enabling the consumer to choose what, when, how, and where media will be consumed.
•The new focus is personal controlled media creation and consumption; like podcasting, video casting, sharing, group participation.
•These media provide direct connections between the creator and audience. Many also allow multi directional sharing/feedback.
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Create your own stuff and immediately share it!
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Ag print, radio, TV still traditional…
Why?
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The Truffle show series, building community of people
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How many of you belong to a social network?
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What is a social network?
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Delivering focused video content
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Being on site talking with people
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Providing community updates
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Providing community updates
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Providing community updates
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Running on…Create Actionable Info
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Running on…Sharing
This is two way
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Future?Chris Brogan says "Blogging and social media and all these whiz-bang tools don't sell things. People sell things. People who know how to sell things sell things."
Chris also mentions "This social media stuff is great, but it's a set of tools, so you've gotta pull out of the "yippee! hooray!" cloud for a bit and look at basic selling mechanisms."
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Future?
Always: Keep connected, listen, learn, and share. Rinse and repeat.
Get Christopher S. Penn's Twitter Power Guide ebook http://tinyurl.com/TwitterPowerGuide
Get connected, for free, to Chris Brogan, social and new media connector. You can pay for Chris' time or, as he puts it, "You can get it all for free on my blog."http://ChrisBrogan.com/
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Future?Podcampshttp://PodCamp.org/
There is one in AZ November 14-15, 2009!
BarCamps http://BarCamp.org/
Social Media Clubhttp://SocialMediaClub.org/
Podcasting News http://www.podcastingnews.com/
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Sample niche podcasts•Marketing over coffee• http://www.marketingovercoffee.com/
•Weekly quick hit by those on the ground around social media, blogging, marketing, podcasting, advertising, un-conferences
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Sample niche podcasts•Financial Aid Podcast• http://www.financialaidpodcast.com/
•Show series specifically to help people discover financial aid for college. Before you need it! And its entertaining!! Who said the FAFSA is boring?
March 2008Go Niche
Copyright 2008 John Blue, Truffle Media Networks, [email protected]
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Media in Ag: Create, Produce, Share
May 2009
John [email protected]
http://www.linkedin.com/in/johnblue
http://twitter.com/TruffleMedia
