CaseStudy_FOF_Villeroy_and_Boch
2
If needed: Picture name Designed by Artist Challenge Villeroy & Boch is a 265-year-old ceramic manufacturing company with products in 125 countries. With a brand that reflects tradition and quality, Villeroy & Boch is facing the challenge of staying relevant in a highly- competitive global market. Villeroy & Boch turned to jovoto with the challenge of how to bring traditional tableware to the younger consumer? Together with jovoto’s young designer crowd, Villeroy & Boch is able to generate key young consumer insights, discover innovative product ideas, and new perspectives to inspire future collections. CULTURE MEETS ITS FUTURE Villeroy & Boch TRADITIONAL TABLE This was a private NDA project, visible only to participating creatives The brief was shared publicly with top creatives only. The social creative process involved creatives submitting ideas, getting feedback, and collaborating with one another. At the end of the 6-week submission period, 115 ideas were submitted by creatives from 80 countries. Ideas were evaluated and rated by the community and by Villoery & Boch‘s internal team. Winners were announced, and the 5 licensed ideas can now be found around the world in 125 countries. The top 10% of jovoto’s creatives (approx 8000) were invited to submit ideas There were 5 client’s choice prices and 7 community prizes up for grabss 5 licensed designs were presented at the Ambiente Trade Show (Frankfurt, February 2016) SET-UP 1 BRIEFING 2 IDEA SUBMISSION & COLLABORATION 3 SUBMISSION ENDS 4 EVALUATION 5 WINNERS ANNOUNCED Communit y Expert s Client s on jovoto.com
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Transcript of CaseStudy_FOF_Villeroy_and_Boch
If n
eede
d: P
ictu
re n
ame
Des
igne
d by
Art
ist
ChallengeVilleroy & Boch is a 265-year-old ceramic manufacturing company with products in 125 countries. With a
brand that reflects tradition and quality, Villeroy & Boch is facing the challenge of staying relevant in a highly-
competitive global market. Villeroy & Boch turned to jovoto with the challenge of how to bring traditional
tableware to the younger consumer? Together with jovoto’s young designer crowd, Villeroy & Boch is able
to generate key young consumer insights, discover innovative product ideas, and new perspectives to
inspire future collections.
CULTURE MEETS ITS FUTURE
Villeroy & Boch TRADITIONAL TABLE
This was a private NDA project,
visible only to participating
creatives
The brief was shared publicly with top creatives only.
The social creative process involved creatives submitting ideas, getting feedback, and collaborating with one another.
At the end of the 6-week submission period, 115 ideas were submitted by creatives from 80 countries.
Ideas were evaluated and rated by the community and by Villoery & Boch‘s internal team.
Winners were announced, and the 5 licensed ideas can now be found around the world in 125 countries.
The top 10% of jovoto’s creatives
(approx 8000) were invited to submit
ideas
There were 5 client’s choice prices
and 7 community prizes up for
grabss
5 licensed designs were presented
at the Ambiente Trade Show
(Frankfurt, February 2016)
SET-UP
1 BRIEFING 2 IDEA SUBMISSION & COLLABORATION 3 SUBMISSION ENDS 4 EVALUATION 5 WINNERS ANNOUNCED
Communit yExpert s
Client son jovoto.com
Contact Us
Jens LudwigsBerlin, Germany
jovoto GmbH [email protected]
+ 49 (0)30 . 802 08 78 - 10
“Co-creating on jovoto makes looking to the future – while staying true to tradition – possible.”– Ernst-Albrecht Klahn, Director Corporate Marketing, Villeroy & Boch
Little Friends
By oxelot & DENKdifferent
Mexico
Fleurs
By hinatao
Venezuela
Flower lines
By 7tyfour
Germany
Imperio
By joanaf
Portugal
RESULTS
WINNING IDEAS
FIND OUT MORE AT reportinvestor.com
About Usjovoto is an online crowdstorming platform, where brands and organisations go to solve design
and innovation challenges with a global community of creative professionals. The community today consists
of 80 000 creative professionals from architects to industrial designers and artists, from 153 countries.
115 entries
2902 votes
2000 comments
5 winning ideas
