Case: Mannvit - Measured and Mangaged Innovation
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Transcript of Case: Mannvit - Measured and Mangaged Innovation
MannvitMMI final conference in Stockholm
Tryggvi JónssonDirector of Infrastructure
Project map & markets
OfficesProjects
Mannvit Innovation 2011• General Marketing and sales 7.500 hours
Business development 30.000 hours• 133 projects • 67 Development projects• 66 Bids for projects with hit rate of 26%
Internal development 12.500 hours• 75 projects
Total 50.000 hours
Product(WHAT)
Platform
Solution
Customer Need(WHO)
CustomerExperience
Communication
Process(HOW)
ValueCapture
Management
Supply Chain(RELATIONSHIP)
Channel
Partnership 7
3
5
3
5
7
Jan. 2011
Trust
Product(WHAT)
Platform
Solution
Customer Need(WHO)
CustomerExperience
Communication
Process(HOW)
ValueCapture
Management
Supply Chain(RELATIONSHIP)
Channel
Partnership 7
3
5
3
5
7
Nov. 2011
Old OC
New OC
Product(WHAT)
Platform
Solution
Customer Need(WHO)
CustomerExperience
Communication
Process(HOW)
ValueCapture
Management
Supply Chain(RELATIONSHIP)
Channel
Partnership 7
3
5
3
5
7
May 2012
Product(WHAT)
Platform
Solution
Customer Need(WHO)
CustomerExperience
Communication
Process(HOW)
ValueCapture
Management
Supply Chain(RELATIONSHIP)
Channel
Partnership 7
3
5
3
5
7
www.mannvit.com