Bjørn HauglandManaging dir.

Productivity

Social networks

Gaming

Business applicationsPersonal productivity

Fun

Competitive landscape

Our vision is make it fun being productive…

…with a visual, appealing and familiar interface

AND(or?)

© 2011 -2012 WWW.NORDICINNOVATIION.ORG

1ST INNOVATION RADAR PROFILEMARCH 2011 RESTART

New business model

New interface

Simpler

Restart

More funNew Management

Our strategic goals

AquisitionAquisition StickynessStickyness

HurdleHurdless

Ease Ease of useof use UsefulUseful Lock-inLock-in RewardReward

ss

SpreadSpread

SharingSharing BrandBrandMotivateMotivate

EmbeddednessEmbeddedness

CommunityCommunity PlatformPlatform

Challenge

Fun

Cool

Ideology

Log on

Registration

Pricing

Payment process

User maturity

Ease of import

Metaphor

Visual aids

Navigation

Lean

Standard

Personal

Process support

Effectiveness

Result

Process integration

Learning

Network

Sunk cost

Identity

Progression

Targets

Feedback

Ranking

Unpredictability

Elevated attention

People

Discussion

Collaboration

Object type

Thought leadership

Media coverage

Scalability

Performance

Security

Robustness

Agility

Ease of administration

Social media

platforms

Application

ecosystem

© 2011 -2012 WWW.NORDICINNOVATIION.ORG

INNOVATION RADAR PROFILESSURVEY 1 + 3

A consequence of enhancements within PROCESS & RELATIONSHIP: GOOGLE + Hangout

Innovation: CHANNEL - became one of 15 Innovation: CHANNEL - became one of 15 Google+ Hangout appsGoogle+ Hangout apps

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5 steps from ideation to follow up

Defined strategic areas: Platform,

communication, value capture, channel and

partnership

Ideation/brainstorm on each area

Structure/priority on these areas:

FUN, EASE and EFFECTIVENESS

Ideas that scores high on all above areas are

defined as follow-up items.

Follow up is defined as: Who does what when

© 2011 -2012 WWW.NORDICINNOVATIION.ORG

SYMPHONICAL INNOVATION RADAR DEEP DIVE

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Automated sales towards individuals

Free and paidtemplates

Monthly

premium

subscription

s

Apps fortablets& phones

Basic - free + ads

8% weekly growth = doubling every 10 weeks

Google+ Hangout partnership

40 000 users in 130 countries

New partnershipto be launched

Symphonical in:-Norwegian, -English, -Russian, -Urdu, -Chinese-Italianmany more to come

Growth in users

Symphonicals MMI experience

ProGood theoretical concept, easy to understandGood consultantsLots of value for money (free)ConNo idea nor benchmark data baseToo little hands onToo seldom interaction between sessionsNo follow up on decided concrete actionsNo actual consultancy on what works and not

Proposed MMI improvements

Be more hands on during the workshops

Define and follow up action points

Follow up in meetings (define who is responsible for what when) without having to travel physically

Build relevant benchmark re what is being done and what works

Choose a modern collaborative platform to make it fun to get things done! ;-)

Thanks for your attention!