C2C Greening DJ

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presentation during workshop at conference 'Greening the Ivory Tower' at Wageningen University on 19 march 2009

Transcript of C2C Greening DJ

  • 1. Cradle to cradle: value orientation Douwe Jan Joustra Program Education on Sustainable Development

2. Songs of the sixties, reality in this era

  • The times they are a changing
  • Blowin in the wind
  • Here comes the sun
  • Smoke on the water

3. 4. Cradle to Cradle is ambitious:

  • It is about value-creation, about clever solutions, new designs, working on effectiveness
  • It is about design and re-design
  • Creativity of the creatives: help industry to get room to move

5. Cradle to Cradle is working towards effectiveness ECO-EFFECTIVENESS DEFINE, INCREASE, SUPPORT,OPTIMIZE ECO-EFFICIENCY 6. Cradle to Cradle is working on metabolisms 7. IDENTIFY THE BEST: ABC-X CATEGORIZATION OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOTCHARACTERIZED 8. Start working

  • Dont improve, start to re-design
  • Less bad is not doing good (add value)
  • Not less material, but manage the materials
  • Cradle to Cradle instead of Cradle to grave
  • Dont simplify (one size fits all), celebrate diversity
  • Dont feel bad, be happy:
  • Celebrate intelligence,Celebrate beauty, Celebrate life!

9. So, lets work on design principles

  • Learning from nature
  • What values do we support?
  • What quality do we enhance?
  • How can we be creative?

10. Step 1: Take a look outside

  • Any organism that survives in this situation?
  • What characteristics can you identify?
  • Does any organism do harm to the situation?
  • Can you find something you like?
  • Conclusions: paperclipmethod:
  • write down your own conclusions, then share them

11. Step 2: What values do you support?

  • On the social environment?
  • On the physical environment?
  • On the systems orientation?
  • On people, planet and prosperity?
  • Discuss in small group and identify 2 or 3 values on each theme

12. Step 3: what quality needs to (or can) be enhanced

  • People
  • Planet
  • Prosperity/Economics
  • Solidarity (scale: local global)
  • Solidarity (intergenerational)
  • When a car can clean the air, what would other products do?
  • Home or here on university?

13. Step 4: Have the Courage to Create (C2C)

  • Find a new solution for a classical umbrella or a bicycle
  • Ask questions
  • What conditions do you need to get the Courage to Create?
  • The 1.000.000 million dollar question

14. Lotus 15. Lotus magn ified Lotus or 16. Old new (they mimicked) 17. Never stop asking Why or How And start redesigning our lives