Rotmans: C2C & transitiontheory

C2C and transitions:convicted to each other

Jan Rotmans, DRIFT07-04-2009

Jan Rotmans, DRIFT07-04-2009

Structure

1. transitions and transition management

2. C2C and transitions

3. levels of C2C applications[product, building, area and company]

4. future agendaDutch Research Institute For Transitions

Transition

fundamental change of structure, culture and

practices in societal (sub)system

– structure: institutional setting– culture: dominant paradigm – practices: routines, rules, habits

incumbent structure, culture and practices arebroken down, which requires time to overcome

resistance

Dutch Research Institute For Transitions

Transition

a transition requires a fundamental change in:

the way we think the way we act

the way we are organized


Transition domains

energy sector

mobility sector

health care sector

construction sector

waste sector


Transition pattern

regime: dominant structure, culture and practices

with power and vested interests

niche: emerging, diverging structure, culture and practices at a relatively small scale

level

niche wants to develop power and take over the incumbent regime; regime protects itself and wantsto offset the regime in an effective manner

transition = regime-change = power shiftDutch Research Institute For Transitions

Can we manage transitions?

No

we cannot command and control transitions

too many uncertainties and surprises

Yes we can!

we can influence transitions

direction and pace of transitions


Transition management

Guiding Principles

– stimulate niches at the micro-level (variation)

– interconnect niches with same direction (emergence)

– develop visions at macro-level that can act as guidance for niche-development (new attractors)

– stimulate forming of niche-regimes (selection, clustering, upscaling)

– further modulation between macro-micro level (co-evolution)


Transition management

development of sustainability visions and

transition agendas

organisation of multi-actor proces (transition arena)

carrying outexperiments and

projects

evaluation, monitoring

and adjustment (learning)

Transition management approach

- put energy in frontrunners (niche-players) and not in peloton

- bring niche-players and regime-players together in arena’s

- develop a shadow line within arena’s

- make it concrete as soon as possible with experiments

- create movement out of new coalitions/networks

- build up societal pressure through movement


C2C and transitions

approach to design systems that are essentially waste free:

products, buildings, urban environments and social systems

- C2C is a niche

- C2C as niche requires a smart strategy to survive

within the regime

- the major barriers are NOT technological by nature

but institutional, juridical and mental barriers


Barriers for cradle-to-cradle

– waste sector regime

– scientific scepticism

– reactive, conservative culture of construction sector

– laws and regulations

– chain organisation of sectors

– C2C hypeDutch Research Institute For Transitions

The construction chainreal estate developer

contractor

sub-contractor

supplier

architect

advisor

customer

construction material producer


Phases of the transition in construction sector

Predevelopment

Stabilisation

Time

Sustainable construction sector

Acceleration

Take-off

Current situation


Regime shift from waste to resource management

• cultural shift: from: consumers as producers of wasteto: producers as consumers of resources

• structural shift:from: centralized, technology, marketto: decentralized, processes, common pool

• practices shift:from: regulation, structure and coordinationto: self-organisation, stimulation and

emergence


C2C at different levels- the product level

chair, shoe, Ipod, television

- the building level

C2C building

- the area level

C2C area development

- the company level

Philips


Product level


transition to sustainable material use

ecological urgency

25% of CO2-emissions related to materials production and processing

social urgency

shift of environmental impact to developing countries, health risks

economic urgency

material use expected to triple next decades

shrinking reserves, increasing prices, growing dependency

dematerialization


transition to sustainable material use

Flanders [www.duurzaam-materialenbeheer.be]

started transition to sustainable material use by 2004

– transition network of 20 frontrunners

- vision on sustainable material use

‘material and resource poor society by 2030’

corporate cradle-to-cradle, new cycle economy

– 5 transition pathways

at your service, smart closing, beyond scarcity, sust. synthetics


Building level


C2C-building

– flexible design with varying functions in timeliving building concept

– delivers energy power house concept

– wastewater purification

– delivers cleaner air to the environment

– organic/technical materials that can be re-used


C2C-building

however,

there is no recipe

there are no C2C-laws

there are multiple interpretations


Example: C2C-building at Erasmus

University– board of the university

‘what is cradle-to-cradle?’

– real estate developer‘what is a cradle-to-cradle building?’

– contractor‘what are additional costs of C2C building?’

– construction material producer‘what kind of materials do I need to use?’

– architect ‘how to design a cradle-to-cradle building?’


Campus Woudestein in practice at EUR

Greening the Campus

sustainability principles

– own energy supply system

– green, multi-functional environment

– water storage system

we can do better!


ENVIRONMENTAL BALANCE

Embodied energyEnergy saving Carbon neutralMaterials selectionRenewable resourcesRainwater harvestingGrey water reuseRefuse recyclingReduced light pollutionReduced noise pollutionImproved transportationImproved cleaning regimeNatural convective ventilationSolar energyWind energyGeothermal energyCombined heat and powerBiomass boilersEmerging technologies

BUSINESS PLANNING

National statusDestination effectCapital cost vs. Lifecycle costCompatible usesRevenue generationMinimised maintenanceTicketing technologyMobile technologyChangeover for events

COMMUNITY LEGACY

Legacy for local usersCommunity hubAppropriate size Suitable locationYouth out-reach programsNeighbourhood activitiesFlexibility of useOngoing costsDesigned for legacy use

SUSTAINABLE FOOTBALL STADIUMS

2012 Olympic Stadium, UKDutch Research Institute For Transitions

2012 Olympic Stadium, UK

DEMOUNTABILITY


Grand Stade de l’Olympique, Lyonnais

AIR QUALITY

CO2 FOOTPRINT

TRANSPORT STRATEGY

ACOUSTIC

ANZ Olympic Stadium Australia – rainwater harvesting, grey water, waterless sanitaryware

WATER


Area development level


C2C Area development groping in the dark

upcycling of an area?

relation humans and area?

relations buildings and area?

closing cycles? [ecological, economic, social]

various layers? [underground, infrastructure, activities]


DRIFT

Sustainable Area development key values of area reinforce each other

• search for the (historical) identity of the area

• analyse the sustainability potential of the area

• design sustainability principles for the area

• develop a sustainability vision for the area


Sustainability potential scan

mobility

cultural history ecology

economy energy


Sustainable Area Principles Creating

- develop from cultural historical perspective

- human scale as starting point

- integration of functions

- humans, buildings and areas organically interwoven

- diversity as starting point

Mitigating- no shift to other areas

- energy neutral

- climate adaptive

- re-use of existing materials and resources

- as little pollution as possible

Haarlemmermeer 2030

duurzame pionierspolder


veilige Klimaatdijk

drijvende woningen

aquacultuur

watertaxi

watergeneratorenzelfvoorzienende

dijkwoningen

floating energy generating districts for pioneers

wandelen tussende dieren

ecologischeoevers

volkstuintjes

high-techfietsverbindingen

boomgaard biologische boerenkleine windturbines

schaapskooiop het dakNieuwe

pioniers

biologischevoedsel

voorziening

boomgaard

functie stapelingcreatieve

vergaderruimte

werken in groene omgeving met lokaal

voedsel

Company level


Philips

is experimenting with Cradle-to-Cradle [Ingrid Seegers]

requires a new business model

long-term values vs short-term profit

services vs products

co-production vs competition

requires a corporate strategy

long-term C2C vision


Philips transition strategy

• external– initiate and participate

• in transition arenas: create common base, advocate future visions, create social support

• in transition experiments: concrete projects producing concrete examples/alternatives

• internal– reframe and redevelop

• personal competences, skills and knowledge• organisational culture and structure


Future agenda

1. validate and deepen cradle-to-cradle

scientific rigour

2. case studies at different levels

building, area development

3. transition to sustainable material use

cradle-to-cradle incorporated

4. initiate education

C2C and sustainability education


Education

C2C requires multi-disciplinary background

most universities are disciplinary shelters

universities are islands of faculties

what we need is cross-faculty schools

school of C2C and sustainability


Education

no educational grounding of C2C at Dutch universities

Master in preparation at Rotterdam (with Delft?):‘design and management of sustainable development’

educate students with: analytical skills, design skills and

process skillsmulti- and interdisciplinary study

we can use trainees and PhD-students!Dutch Research Institute For Transitions

Conclusions

C2C is not about product innovation but system innovation

barriers in social systems prevent implementation of C2C

C2C requires an innovation of social systems[waste, energy, construction, mobility]

successful C2C requires a transition management approach

educational grounding of C2C is necessary Dutch Research Institute For Transitions

let’s transitionizecradle-to-cradle!


Mission Greening the Campus:

EUR wants to be widely renowned and recognized as the universitythat walks its talk in the area of sustainable business practice.

• What Cradle to Cradle (C2C) means for us:• We want to enhance sustainable (green) purchasing to a C2C puchasing

ambition.• • We plan to work with TU Delft as of Sep 09, specifically within their minor

Sustainable Future Campus, seeing the campus as 'playground' for innovative sustainable solutions. C2C has gained the interest of both universities (EUR and TU Delft).

• • Interested?• Please send an e-mail to [email protected]


Rotmans: C2C & transitiontheory

Education

Transcript of Rotmans: C2C & transitiontheory