Efin c2c services june10

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  • 1. c2c Channel Management Services June, 2010 1
  • 2. c2c Channel Management Services May, 2010 2
  • 3. Distribution Channel: Key to Business Success 3
  • 4. Key Factors for Business Success Success of a Business Success depends on quality product, effective distribution and efficient service Distribution is the channel which links the company with the customer Also, market feedback are Product Distribution Service heard by distribution which helps product & service Manufa Distribution development / cturing Channel improvements Thus, Channel Partners are key to a Businesss Success 4
  • 5. Distributor Your Link to the Customer As Mahatma Gandhi said: A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. Distribution Channel being the link between the Company & the Customer thus takes a key role in the success of an organization to make a Customer a part of the Company 5
  • 6. Channel Partner: Create a Virtuous Cycle Your Success is dependent Enable On the Success of your Win-Win Distribution Partners Improve Know the Cost - Benefit Gaps Improve Improve Processes Relations 6
  • 7. Mutual Expectations Of the Company Of the Distributor Good relationship with the Multi level relationship yet distributor with single point contact Improving quality business Companys understanding Efficient service ground realities Maintaining brand values Schemes in line with market Compliance Payment Terms Loyalty Process efficiencies / Timely Payment removing bottlenecks Enabling WIN-WIN Relationship with EACH of the Distribution PARTNER is Key to business success. 7
  • 8. Approach to Improved Relations Understanding Expectations Personal Meetings Un-biased Discussions Process Improvements Identifying improvement opportunities Chalking out implementation plans Managing Expectations Creating positive expectations Clarity on un-realistic demands 8
  • 9. Who should do this activity? Most good companies keep doing this on a continuous basis However, there is still a gap between what is being done and what could be done. Key reasons for the gap are: Making the partner to be open to share problems, views and opinions Having a open mind without any bias to either party and more importantly to existing processes Being afraid of the reporting structures in the organisation Lack of priority In light of the above, it is ideal that an independent professional handles the same who is: Directly appointed by top management Has No bias and No dilution of Focus Understands the business with empathy for all concerned Professional Approach 9
  • 10. eFINs Professional Channel Management Service 10
  • 11. c2c: An Introduction c2c is an early entrant in Channel Management Service with over 10 years of experience now part of eFIN, servicing reputed clientele base Each assignment handled by qualified, experienced and committed team With the highest level of service ethics: Assignments personally handled by Senior Management With top most confidentiality of the findings Focus on long term mutually beneficial association Staying clear of Conflict of Interest situations when coming to taking up assignments Focus on solutions & implementation rather than problems and obstacles. 11
  • 12. Our Philosophy: Set New Standards Whatsoever a great man does, the same is done by others as well. Whatever standard he sets, the world follows (Verse 21, Chapter III, The Bhagavad Gita) We believe in being a Leader rather than a follower. We look at Implementing new levels of standards and set new Benchmark in the Industry 12
  • 13. Management & Advisory Team K. Ramakrishnan J. Balasubramanian Management Graduate A Chartered Accountant & Law 25 Years of Practice in Business Graduate with over 32 years of Advisory & Capital Raising Industry experience with 20 years A Relationship oriented person of practice Brain behind the Distributor Focuses on Internal Processes Services activities as a and Controls for enabling Professional Service continuous improvements for various companies Management Advisor to various Mid size Companies Member of various statutory committees including ICAI committee on Insurance A socially inclined and highly respected individual 13
  • 14. Management & Advisory Team G. Sundaresan K. Sridhar A Chartered Accountant with over A Certified Financial Planner, CWA 20 years of experience and CS with 20 years of Industry Worked in both Public and Private experience with exposure to Sector enterprises Finance & Systems Management Involved in setting up processes Worked in the top management and controls for Distribution of one of the leading Financial Network of one of the leading Product Distribution Company Pump manufacturer Focus on Planning, Business Currently in practice with focus Strategy & its implementation on Dealer Management V.Vijayabhaskar Acts as Management Advisor to A Technically qualified person various Mid size Companies Over 10 years of Business Planning & Implementation experience 14
  • 15. Our Clientele Mandate fr