BEAUTIFUL SOULTM

Concept & Test

Beautiful Soul is a growth accelerator for social ventures that bring well-being to impoverished

communities in Africa

SOCIAL

ENTREPRENEURS SUPPORT

WELL-BEING

ACHIEVERIPPLE EFFECT

ACCELERATE

2

What is Beautiful Soul?B

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A Social entrepreneur is an agent of change who recognizes a social / societal problem

and uses entrepreneurial principles to tackle it and make social/ societal change. While

social entrepreneurs often work through nonprofits and citizen groups, many are now

working in the private (for profit) and governmental sectors. In this presentation, we use the

words “initiatives” or “social ventures“ to refer to their work. Source: Wikipedia revisited

Well-Being Well-being includes income, access to goods and services, freedom, happiness,

art, environmental health and innovation. However, income is the most important

indicator of well-being until a threshold of USD 30-40 a day (PPP). Sources: World Bank, World

Values Survey

Let’s first agree on Terminology…3

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Ripple Effect is a gradually spreading effect or influence. Through expanding the impact of

social entrepreneurs on an increasing number of communities, Beautiful Soul aims to reach

the 600 millions people who do not or barely meet their basic needs in sub-Saharan Africa .

My grand-father once told me the story of a kid , who was so poor that he had to eat sand to calm

his hunger. Through a life of determination and hard work, he and his wife put themselves out of

poverty, and made sure that their eight children all graduated from universities.

I am the granddaughter of these extraordinary persons. I carry the emotional and mental imprints of

their experiences. Hence, I am always moved to tears by social injustice, which is prevalent in Africa.

-Since 1980, the continent has seen an increase in absolute numbers of extremely poor people from

163.6 million to 380 million. This number is forecasted to rise to 404 million in 2015.

- An additional 200 million people barely meet their basic needs with less than $2 a day.

- Life expectancy is actually falling to the age of 46.

- 42 per cent of Africa's population still do not have access to safe water. (1)

I strongly believe that Africans are “response-able” in the face of those circumstances and have the

power to influence them. I am also convinced that change start with the self.

Hundreds of Africans share my convictions and are daily involved in tackling poverty and its causes

and consequences. Allan Schwarz has helped multiply by 14 the household income of his community

members. Claude Moreira saves 60 children with cancer per year in Senegal. These “social

entrepreneurs” and their initiatives are, to date, the single best way to bring well-being to

impoverished communities in Africa.

The idea behind Beautiful Soul is straightforward. We accelerate the growth of those socialentrepreneurs’ initiatives and expand their impact until the 600 million poor people in Africa reach ahousehold income level of USD 30-40 per day. Allan is working with 20 communities, our aim is to helphim reach 100. Claude treats 120 children with cancer per year, we will ensure his work benefits 600children.

As Beautiful Soul founder, I decided to dedicate my time, energy and expertise in building theplatform, which will allow Beautiful Soul to blossom. Join us.

The Story behind Beautiful SoulB

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Seasoned vs. new social entrepreneurs

…our selection criteria

The kernel of Beautiful Soul’s tribe is a group of seasoned social entrepreneurs who took

a leap of faith to bring well-being to poor communities in Africa.

They come from a variety of backgrounds and work for different types of organisations

(community associations, governments, corporations, their own venture, civil

organisations, informal organisations). Their initiatives are non-profit or for-profit.

However, they all share the following selection criteria:

They are already making a measurable social/societal change on the ground;

They can demonstrate that they have already taken steps – successful or not, to

grow this impact;

They find poverty unacceptable;

They also realize that they are the single most limiting factor in the process of growing

their social ventures. Hence, they are determined to relentlessly develop themselves to

maximize their impact;

They advocate magnanimity and are ready to support each other to leverage their

impact.

Co-opting seasoned social entrepreneurs vs. new social entrepreneurs has many

advantages, among which: maximising our chances of success and making it easier to

draw sufficient support. Our hope is that with the adequate exposure, our social

entrepreneurs will inspire new ones.

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Beautiful Soul platform develops the social entrepreneurs and accelerates the

growth(streamlining, scaling up or replication) of their social ventures to achieve greater

impact. It currently consists of the following two building blocks:

A Curriculum, which hones the social entrepreneurs’ self awareness, leadership and

business skills to expand their venture and their impact;

A Management Support Program that provides Beautiful Soul’ social entrepreneurs with:

1. The capital (human, financial, technology, information, etc.) they need to fast

track the execution of their growth strategy;

2. The relevant exposure to showcase their work and inspire new vocations.

6 Beautiful Soul platform acts as an

accelerator

12 months of Fast Track Execution

6 months of

Mentoring or Coaching5 days of

intensive

Seminar

CURRICULUM MANAGEMENT SUPPORT PROGRAM

18 months to bring the social entrepreneurs’ leadership and venture to the next level

The curriculum is divided into two phases:

Phase 1: Personal Coaching and Business Mentoring

Throughout this phase, which lasts up to 6 months, social entrepreneurs are invited:

1. to reflect on their leadership and intentions to date and their potential for the future.

2.to scrutinize their social ventures.

With the support of a mentor or a coach, the social entrepreneur will look at crucial

elements to grow his/her impact incl.: the market, the industry and the entrepreneurial

team. The focus is also on removing existing barriers to personal and business growth.

Outcomes of this process would include: a biography, a personal map (strengths

inventory, values, motivators, goal, analysis of the social entrepreneur connectedness), an

audit of the social venture incl. a measure of its impact, and an expansion plan.

Phase 2: Intensive seminar

This phase consists of a 5 day intensive seminar where social entrepreneurs – with the help

of coaches, mentors and other supporters - will further their reflection and analysis.

They will also work on several themes and issues incl.: How to build effective teams, impact

measurement tools, ethics, business plan presentation to potential supporters, Yoga,

meditation, nutrition, etc.

Participants are expected to leave the seminar with renewed energy, detailed action

plans and additional follow-up support.

7 The Curriculum B

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Once the seminar ends, we spend 12 months fast-tracking the implementation of the social

entrepreneurs’ growth plan. We ensure that they are reinforced by , equipped with and given

appropriate:

Human Capital

We recruit young professionals with typically 5 to 7 years of relevant experience and a deep

interest in social ventures, and assign each recruit to a particular social venture for a duration

of up to 12months. She/he works alongside Beautiful Soul Social entrepreneurs on specific

assignments with measurable objectives.

Remunerations and working conditions are defined on a case by case basis. However, to

reduce costs, we will usually partner with organizations that remunerate their employees or

members to work on a pro-bono basis for social ventures.

Other Capital

The objective is to attract as many valuable supporters as possible to invest, provide expertise,

technology and information to Beautiful Soul. How to do it effectively will be the leader’s next

challenge once the curriculum is up and running.

Impact Measurement tools

We will use and refine existing tools e.g. The Abdul Latif Jameel Poverty Action Lab. As a

principle, the measurement and related evaluation work will be done by independent parties.

8The Support Management Program

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Supporters Role Estimated commitment

Executive

coaches and

Business Mentors

• Help clarify the social entrepreneurs motivations, leadership potential,strengths, etc;

• Conduct the Social ventures due diligence;• Oversee the market and industry analysis as well as the growth

feasibility study , and the business plan.

• Pro-bono• Up to 20 hours during 6months•5 days seminar (optional)

Experts • Share your knowledge and experience with Beautiful Soul Tribemembers

• Pro-bono

Job seekers • Join one of Beautiful Soul’ social ventures to strengthen its executioncapacity

• Assignments of up to 12months

Customers,

clients

• Buy Beautiful Soul Tribe members products and services

Distributors,

Suppliers, etc.

• Partner with Beautiful Soul Tribe on a specific project,• Provide Beautiful Soul Tribe with additional distribution channels, cost-

effective and environmentally friendly supply, etc.

• TBD

Investors ,

Donors

• Invest in or donate funds to one or several social ventures • TBD

Connectors • Introduce people who could help Beautiful Soul Tribe and vice-versa

9 Beautiful Soul Supporters

The tribe also comprises a number of supporters who provide social entrepreneurs with time,

expertise and / or resources.

The Test

Dates, Locations and Other information

2010 Social Entrepreneurs Profiles

List of Supporters

11 The Test

The current phase March 2010 – September 2011, is a road test to assess the feasibility ofBeautiful Soul. Its main objectives are to demonstrate results, to find the best business modeland modus operandi and to garner additional support;

10 to 12 social entrepreneurs will enroll into Beautiful Soul accelerator program. They will followour mentorship program and training seminar and will be supported to find additionalresources to grow their social ventures;

By enrolling into this 18 months program, they allows us to draw first hand insights on how bestto design Beautiful Soul offer. Also, they act as a sounding board to define our selection criteria, objectives and business model, to test new ideas and to challenge Beautiful Soul businessplan.

No profit will be made from the test;

Dates, locations and fees are as follows:

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Program Dates Length Location Tuition Fees

Personal Coaching and

Business Mentoring

March 2010 Up to 6 months On-line (Skype

recommended), on-site

free

Intensive Seminar 2 to 7 November 2010 5 days Paris, France free

Fast Track Execution September 2010 Up to 12 months On-site TBD

12 Introducing Beautiful Soul Social

Entrepreneurs B

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Allan Schwartz’s passion is to break the poverty-forest destruction

cycle. Few years ago, he claimed that it was possible for Africa

to produce and market high value designer woodwork, jewelry in

this case, as opposed to cutting down large numbers of trees for

fuel or exporting wood as a raw commodity.

Allan collaborates with forest communities to take an inventory

of resources and creates a management plan that balances

timber harvesting with re-planting. He also employs workers and

trains them in sustainable, value-added methods of production

that generate income while contributing to the management of

the forest. Unlike other forest conservation projects, which

depend on financial aid, his approach is funded mainly through

private investment.

Today, the Memzibite Sustainable Forestry Program is a profitable

social business, which involves more than 20 communities.

Participants now earn 14 times their previous incomes. And the

project has recently featured in fancy magazines and was voted

one of the top ten fair trade products at New York's fashion

week.

Allan is an MIT graduate and an Ashoka fellow.

www.allanschwarz.com

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ALLAN SCHWARZ

Memzibite Sustainable

Forestry Program

Mozambique

Celine Balança’s commitment for the development and

protection of the rights of underprivileged people dated from

more than 10 years.

In 1999, she joined "Handicap International" to work against anti-

personnel mines. She raised the organization profile through media

events and active lobbying towards the populations and

governments that have not signed the Mine Ban Treaty.

For Terre des Hommes, she subsequently established a health

program for marginalized women and children in Morocco. 500

women and children benefited from this program for two years.

In keeping with her commitment, Celine now head the center of

migrants (CAM) of Caritas in Rabat. This center of 40 employees

helps migrants - mostly from sub-Saharan Africa - to defend their

human rights and to fulfill their basic needs. Through this project,

more than 4000 migrants per year see their basic needs catered

for. For this year alone more than 1,000 migrants have seen their

psycho-social situation stabilized, and 3000 have had access to

health centers; also, a hundred children and teenagers have

been inserted in the Moroccan society (schools, vocational

training,...).

Celine's ambition is to professionalize the work of the centre and

continue to offer this support to a growing population; violence

against women is constantly increasing, and the number of young

unaccompanied migrants is also growing in Morocco!

Celine graduated with a Master of Laws from university PARIS X

and a postgraduate degree in international economic and

development law from university PARIS V.

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CELINE BALANCA

CARITAS

Morocco

In 2000, several African doctors decided to find ways to treat

and cure children with cancer in their respective countries. They

partnered with western colleagues and created the Franco-

African Pediatric Oncology Group.

Professor Claude Moreira is part of this group. The pediatric

oncology unit he created is the first center that diagnoses and

treats child cancers in the sub- region. In 10 years, he has

mobilized his country, Senegal, to treat more than 500 children

with cancer and to cure almost half of them.

However, the unit handles less than 20% of the 600 children

affected by cancer every year in Senegal. Also, the unbearable

financial burden of cancer – chemotherapy drugs are among

the most expensive drugs - adds to the disease burden and limits

the treatments.

Claude faces two challenges: (1) develop with his fellow

Senegalese pediatricians and those in the sub-region new

pediatric oncology centers, (2) find ways to subsidize the

treatments.

Claude is a pediatrician specialized in pediatric oncology.

Supported by his family, sports and music, he shares his time

between his patients and his fight against child cancer. He

teaches pediatrics at the University of Dakar. He is also involved

in many research programs on child cancer and pain

management, both nationally and internationally.

www.gfaop.fr

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Pr. CLAUDE MOREIRA

Dantec Pediatric

Oncology Unit

Senegal

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Didier Acouetey is the President and Founder of the AfricSearchGroup, the first multi-national HR Consulting firm specialized inAfrica.

A passionate about Africa’s development and political issuesand a firm believer in the benefits of education, Didier hasdevoted most of his life providing young African professionalswith opportunities to work in and participate to thedevelopment of Africa. Since its inception in 1996, theAfricSearch Group has helped recruit more than 1,500 Africans.It was the first organization that actively countered the braindrain process of Africa.

A recipient of many awards including the “Africa International”award for “the 50 most active Africans in the world for the last50 years”, Didier regularly features on television and radio and innumerous magazines and newspapers.

Prior to the AfricSearch Group, Didier worked 10 years in theAdvertising and Packaging industry. He was also President of“Renaissance Africaine”, an international association thatpromoted a new development strategy for the Africancontinent.

Didier graduated from the Arts et Metiers school in Paris andholds an MBA from ESCP-EAP. He loves jazz music and tennis.

www.africsearch.comDIDIER ACOUETEY

AfricSearch Group

France

Dorette is a social innovator and local economic development

specialist with ten years direct experience in grassroots

development of communities in South Africa.

She has co-founded Uthango Social Investments, a public benefit

company recognized internationally for its innovative approaches

to civil society engagement and sustainable solutions to poverty.

Most recently, Dorette heads up the new media strategy for

Uthango to recommend emerging digital tools that would aid

programmes addressing digital equity and information poverty.

In her early years, she was appointed (at age 25) Youngest Senior

Lecturer to the Cape Peninsula University of Technology to train

young educators in Entrepreneurship, Educational Psychology and

Religious Studies. She also served on the Hewlett Packard Global

Advisory Board for Micro-Enterprises, as well as the Life Skills

Standard Generating Body in South Africa.

Her passion for innovation and action-learning training led to her

secondment in 1998 as project manager of a national Febdev

Entrepreneurship development program for Further Education and

Training Colleges sponsored by DFID. The project was recognised

by the Universities of Rhodes and Cape Town as a pioneering and

integrated technopreneurial approach to skills training that led

directly to improved skills and self-sufficiency in poor areas.

These days, Dorette investigates the power of new media and

virtual worlds in participatory research and social capital

development, to enhance the forces of change in communities

through the wisdom of crowds.

Dorette has a BA (Psychology) and B.Ed (Educational Psychology)

as well as Post-Graduate Diploma in Entrepreneurship

Development from the University of Stellenbosch, South Africa.

www.uthango.org

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DORETTE STEENKAMP

Uthango Social Investments

South Africa

Erna is the Co-Founder of Uthango Social Investments and is

known as strategic paradigm pioneer in poverty alleviation.

She received the Centennial Award from Rotary International in

2005 for "Service above Self", for her inspiring leadership role in the

Uthango Micro-Enterprise Project, which also won the prestigious

Impumelelo Innovation Trust Award in the same year for

sustainability and innovation.

Her earlier work in development, in the Western Cape with the City

of Cape Town, was heralded in South Africa as she was

recognized with various national awards for her groundbreaking

approach to micro-enterprise mentoring and life coaching of

emerging business owners - leading to her previously unemployed

clients becoming successful contractors for government tenders

and job creators.

She is a vibrant, critical-thinker, social entrepreneur and

community enthusiast that relentlessly seeks social justice. Her

passion is to create healthy and sustainable communities (at a

personal, family community and global scale), by harnessing local

intelligence that could inform not only local development

strategies, but also broader policies effecting the allocation of

resources within specific areas.

Today, in her capacity as Executive Director at Uthango, she is

responsible for business development, asset-based strategies for

low-income communities and social innovation.

Erna has worked directly with various rural and urban communities

throughout South Africa to conceptualize and facilitate

entrepreneurial ways to stimulate personal, social and economic

development in sustainable ways.

www.uthango.org18

ERNA SITTIG

Uthango Social Investments

South Africa

Naréma Koné’s call is to improve the living conditions and

education of women and children in Africa. She strongly

believes those are the future for economic change in Africa if

adequately empowered.

In 1997, she founded, together with friends, “APER” - Association

Pour les Enfants de la Rue, a nonprofit organization that assisted

street children and helped their re-integration into society.

However, sustaining the association proved to be a challenge

as the founders, absorbed in their professional careers, could

not dedicate sufficient time and energy to the association.

It would take an additional 13 years for Naréma to respond to

her call and establish the “An Baou na Deoun” in Mali. “An

Baou na Deoun” supports orphans and women in starting up

self-help projects. It provides them with educational programs,

vocational training and microfinance funding. Successful

beneficiaries are encouraged to re-invest in their projects and

support other orphans or women.

Naréma brings to “An Baou na Deoun” a seasoned

managerial experience and a deep knowledge of Africa.

Indeed, she has held various management positions for Shell,

Coca Cola, for Celtel (now Zain) in West, Central and East

Africa and recently in the Middle East. In addition, she has

been extensively involved in community projects. She was a

volunteer with Marta’s Table in Washington DC where she

assisted children from difficult social backgrounds with their

homework and after school activities. She was also vice-

president for community affairs for the Junior Chamber

International in Mali and a volunteer for the Lions Club in Niger.

Naréma is graduated from the American University in

Washington DC (USA) and Claude Bernard University in Lyon

(France).

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NAREMA KONE

An Baou na Deoun

Mali – Bahrain

Change leader, entrepreneur and doer are the terms that best

define Patricia . She combines the ability to engage and align the

interests of multiple stakeholders with the skill to trigger and

execute large-scale projects.

A native of Senegal, her drive has always been to raise the living

standards of people in Africa. From the onset of her career, she

used entrepreneurship and private sector development to achieve

her goal. She gradually focused her work on Corporate Social

Responsibility and Social Entrepreneurship as powerful instruments

for social change.

She is currently road-testing Beautiful Soul™ as a platform to

expand the positive social impacts of businesses in Africa.

Prior to Beautiful Soul™, Patricia was a driving force behind the

International Trade Centre’s internal task force that redefined the

vision, values, positioning and operating model of the organization.

She also led - from design to execution, innovative projects

involving diverse stakeholders. She had previously held various

position with Oracle Corporation, Setup Partners and Afrique

Perspectives, in which she essentially provided advisory or interim

management services to entrepreneurs leading companies

through growth phase.

Patricia holds a MSTCF from Paris-Dauphine, a Certificate of

Innovation and Entrepreneurship from ESCP-EAP, and an INSEAD

MBA. She is a CEDR accredited mediator.

www.linkedin.com/in/patriciasennequier

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PATRICIA SENNEQUIER

Beautiful Soul

U.A.E

A native of Ghana, Tawiah Agyarko-Kwarteng’s passion and

commitment to working collaboratively, to design and implement

innovative development solutions for Africa’s less fortunate stems,

comes from a firm belief that Africans can pull themselves out of

poverty, with a helping hand.

Since 2004, Tawiah has worked with World Education, Inc (WEI) to

provide educational opportunities and increase educational

standards across West Africa.

With expertise in team building, facilitation and capacity building,

Tawiah has actively contributed to the provision of scholarships,

mentoring and HIV/AIDS programs for over 70,000 girls and boys at

the basic education level through a network of over 40 local non-

governmental organizations (NGOs) in 13 West African countries

over the past 6 years.

Currently, as WEI’s Project Director for the Empowering Cocoa

Households with Opportunities and Education Solutions (ECHOES)

program in Ghana, Tawiah is the technical lead for the

implementation of community based and community managed

literacy program for over 600 adults and out-of-school youth.

She also currently serves as the Acting Country Director for World

Education’s office in Ghana, an invaluable experience which is

building up her managerial skills set.

Previous experiences have also included supporting private sector

initiatives for HIV/AIDS in Africa with the World Bank, teaching and

research with college students at Kwame Nkrumah University of

Science and Technology’s Department of Planning and teaching

primary school in Kumasi, Ghana.

Tawiah holds a first degree in Development Policy Planning from

Ghana’s Kwame Nkrumah University of Science and Technology

and a Master of Public Administration in International

Development (MPA/ID) from Harvard University’s Kennedy School.21

TAWIAH AGYARKO-KWARTENG

World Education

Ghana

Tembeka is passionate about empowerment and the alleviation of

poverty. She firmly believes that poverty can be defeated by

creating self sufficiency and offering opportunities that are not

dependent on long term support structures.

She left a senior position in government to start her own

empowerment organisation “Talking Beads” in 1997 which has

trained over 5000 (mainly rural women and the youth) in

beadwork. Tembeka’s aim was to revive the dying local craft

traditions whilst providing work for South African women. The

sustainability of this project was dependent on the transfer of

crafting skills that ensured the preservation of the crafts while

empowering marginalised people.

Tembeka is also the managing director of Ngezandla Zethu (With

Our Hands) which is the training wing of Talking Beads.

In 2000 she won the Shoprite Checkers “Woman of the Year”

(business category).

Tembeka obtained a Bachelor of Arts degree in English and Xhosa

from the University of Fort Hare and honours in African Literature.

She has a MBA from Henley, England and a Masters in African

Studies from UCLA, USA. She also holds a Higher Diploma for the

Education of Adults from Wits University and a certificate in

Entrepreneurship from the University of Pretoria.

She serves on several boards and is an accomplished producer,

scriptwriter and poet.

www.talkingbeads.co.za

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TEMBEKA NKANBA VAN WYK

Talking Beads

South Africa

The following people (name, job, company, residence ) are supporting Beautiful Soul.

Coaches and Mentors

1. Marina Prifti, HR Manager , Intracom Telecom , Greece

http://gr.linkedin.com/pub/marina-prifti/0/8b6/b39

2. Gilles Gambade, Top Team World, Greece, http://gr.linkedin.com/in/gillesgambade

3. Sabine Henrichfreise, Founder Philena, France, www.philena.com

4. Guillaume Sennequier, General Manager, Philip Morris, UAE,

www.linkedin.com/in/guillaumesennequier

5. Loukas Tzitzis, Deputy CTO , Sitronics , Russia, http://ru.linkedin.com/pub/loukas-

tzitzis/1/512/615

6. Alex Dembitz, Charmain, Sofgen SA, Switzerland, www.sofgen.com

7. Anne Helene Nicolas, Founder, Innovatys Consulting,France, www.innovatys-

consulting.com,

8. Gaia Arnaboldi, Private Equity Investor, UK

Experts

7. Olivier Basso, Partner, Aden Executives, Belgium, Professor in Entrepreneurship and

Innovation, http://be.linkedin.com/in/olivierbasso4singletoninstitut

8. Reine Marie Diop, Product Manager, L’Oreal, France, Marketing,

http://fr.linkedin.com/pub/reine-marie-diop/20/6a/b9b

9. Pierre Elmassian , Tai-Chi Master

10. Fatma Juma , Artist, logo design

11. Vera Schopper, Photographer

Partners

ADVANCIA, www.advancia.fr

23Introducing Beautiful Soul Supporters

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Join us

patricia@sennequier.net