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Karishma Vora 70

Tanvi Matondkar 65

Pratik Mehta 93

Rahul Chawla 92 Pranay Shetty 85

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A Non Caffeinated drink with no artificial

flavouring

Low in calorie content

Packaging which serves 2 drinks in a single can Age group ( 16 to 50 years)

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A refreshing healthy drink with low calorie content

Bottoms Up is available in a novel dual pack

A single can is split such that it accommodates two

separate drinks FlavorsLime-Rose, Kala Khatta-Peach, Kachi

Kairi-Jal Jira.

This is to ensure that the consumer enjoys two

distinct flavours on a single purchase

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Health Conscious People

Early Adopters

Youth

Cautious Spender

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Total Capital Required (Estimates)

Plant & Machinery Cost = Rs 15, 00,000/-

Factory & Administrative Cost = 30, 00,000/-

Marketing Cost = 12, 55,000/-

Sources of Funds

Family & Friends = 30, 00,000/-

Bank Loan = 30,00,000/-

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Mumbai is going to be test Market Area

Why Mumbai?

Create a Cascading effect

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Bottoms Up

v/s

Tropicana & Real Fruit Jucies

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