Brand Awareness

Indus Business AcademyLaxmipura Post,

Kanakpura Main RoadBangalore. 560062. INDIA

www.iba.ac.in

The contents of this presentation is for academic purpose only .

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Presented by :- Prasenjit Basak FPB1416/050

Presentation on CIP Report

A Study on Brand Awareness of Kalenji brand

Property of Indus Business Academy. All rights reservedProprietary and Confidential.

2 Presented by: Prasenjit Basak

Problem & Objective

Sales of Kalenji brand is not good in

Decathlon (Hosur Road)

Customers are not aware of Kalenji

brand



Plan of action:

• Event

• Promotional activities through

Facebook

• School visit

• Questionnaire survey through google

docs

• Clearance sale



Continue



Clearance sale details



Benefits to the company:

Decathlon (Hosur Road) got to know how to improve the sales of Kalenji brand

Customers got to know about the Kalenji brand

through promotional activities and

conducting event inside the store as well as outside the

store.

Sales has been increased

1st weekends:60,0002nd weekend

67,0003rd weekend

78,0003rd weekend

84,000



Operational Activities

• Interact with customers

• Ensure the quality of layout

• Achieve commercial target

• Implement commercial actions

• Responsible for stock availability in the layout



What would I do different if I do this again:

• Manage signage on the daily basis

• I will take training of CRM

• Home delivery

• Extra trial room is required to the store



Recommendations:

• Decathlon (Hosur road) should be focus on youth

• More inventory is required

• Better training of the employees



Learning:

• Knowledge about the layout and store

• Basic knowledge about ERP

• How to interact with customers

• Information about target market



Thank You

Brand Awareness

Retail

Transcript of Brand Awareness