Brand Analysis of Kamehameha Schools
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Transcript of Brand Analysis of Kamehameha Schools
KS and Zag
Keri Kaneshiro
June 29, 2007
COM 499
Educational Institution
To prepare Native Hawaiians
through educationPicture: Starting blocks
Vision
nostalgia
authenticity
environmental responsibility
personal technology
spirituality
social networks
video
globalism
tribalism
mobile/wireless
broadband
private schools
hawaiian immersion schools
The only K-12 school
in Hawaii
modern
affordable
high achieving
culturally relevant
choices
build
college
revival and pride
alumni
Those who can’t go
Pic: sense of longing
Arch rival
The Enemy
KamKam
Picture: graduation cap
Where Hawaiians go for a modern and cultural education
Get prepared for successPhoto: skydiver
sports
news
field trips
internet
educationalcontext
alumni
signage
bookstore
school
clothes
song contest
hoolaulea
Glee club