Book Cover : Grab Your Readers' Attention

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You've got 8 seconds to convince someone to buy your book, if he/she has pulled it from the shelf! The cover is THE most crucial design consideration you'll make as a self-publisher; because the cover is THE most influential. We'll look at covers from a designers' perspective and the key elements that will help you make that vital connection with your target audience.A visually-robust discussion about what works & what doesn't work and how to avoid the stigma of the look of a 'self-published' book.

Transcript of Book Cover : Grab Your Readers' Attention

  • GRAB YOUR READERS ATTENTIONDESIGN STRATEGIES FOR YOUR BOOK COVER

    JOANN SONDYChicago Self-Publishing Meet-up (June 2, 2015)Copyright 2015 Joann Sondy Creative Aces Corp.

  • The look and design of the cover is

    MOST important...

    Publishers Weekly

    JOANN SONDYChicago Self-Publishing Meet-upCopyright 2015 Joann Sondy Creative Aces Corp.

  • THE COVER CREATES A CONNECTION BETWEEN YOUR BOOK

    AND YOUR TARGET AUDIENCE.

  • CATEGORIES(GENRES)

  • GENRES ARE DISTINGUISHABLE

  • COMPATIBLE WITH READERS PREFERENCES

    Colors Type styles Graphics Format

  • THE TITLE:CONCISE AND COMPELLING*

    * There will always be exceptions, work with your editor to craft the most effective title.

  • TITLE = EMOTIONSpeaks to/from the heart

    SUBTITLE = LOGICSpeaks to/from the head

    SIZZLING SPOT-ON TITLE

  • PHOTOS & ILLUSTRATIONS

    Attention grabbingIllustrations and photographs connect with content or theme.

    Do NOT use:Image downloaded from a Google search!Your own artwork, allowable if you are a professional photog/artist/illustrator

  • HOW TO ADD [VISUAL] DRAMA

    Negative space for titles, name, etc.Create: action, movement, whimsy, nostalgia and mystery

    Contrast Mystery

    Contrast Nostalgia

    Nostalgia Action

    Action Movement

    Movement

    Whimsy

  • BEFORE AFTER

  • BEFORE AFTER

  • BEFORE AFTER

  • BEFORE AFTER

  • BEFORE AFTER

  • * Unless youre a celebrity in your market.

    NEVER, EVER PUT YOUR PHOTO

    ON THE FRONT COVER*

  • IF YOUR DESIGNER IS USING THESE... WALK AWAY, NOW!

    ABCdefABCdef

  • Specifications are VERY specific.

  • CASE STUDY MY WORKFLOW

  • Ballantyne Strong 2014 Annual Report Cover Composites ~ aka ideas March 4, 2015 4:11 PMJoann Sondy | Creative Acesjoann@creativeaces.comoffice: 773-327-4538 | mobile: 231-633-0945 Ballantyne & Convergent supplied images are for placement only.

    2014 Annual Report and 10-K BALLANTYNE STRONG INC. CORPORATE OFFICES13710 FNB Parkway, Suite 400Omaha, Nebraska 68154US & Canada: 800-424-1215Phone: (402) 453-4444Fax: (402) 453-7238

    BACK COVER FRONT COVER

    COMP #5

  • Ballantyne Strong 2014 Annual Report Cover Composites ~ aka ideas March 4, 2015 4:11 PMJoann Sondy | Creative Acesjoann@creativeaces.comoffice: 773-327-4538 | mobile: 231-633-0945 Ballantyne & Convergent supplied images are for placement only.

    BACK COVER FRONT COVER

    COMP #3

  • Ballantyne Strong 2014 Annual Report Cover Composites ~ aka ideas March 4, 2015 4:11 PMJoann Sondy | Creative Acesjoann@creativeaces.comoffice: 773-327-4538 | mobile: 231-633-0945 Ballantyne & Convergent supplied images are for placement only.

    BACK COVER FRONT COVER

    COMP #2

  • 2014 ANNUAL REPORT AND 10-K

    BALLANTYNE STRONG INC.

    13710 FNB Parkway, Suite 400 PH: (402) 453-4444

    Omaha, Nebraska 68154 US & Canada: (800) 424-1215

    www.strong-world.com

  • Governments controlled the

    shuf e to Saigon. Thousands

    of young men were forced

    to Hurry Up And Wait as

    fate mixed the deck that

    determined their destiny.

    They lined up, counted off and

    were dealt assignments. If the

    cards were stacked against

    you, you could be forced to

    cash out way too early. Or,

    you might just get lucky

    SAIG

    ON

    SH

    UFFLE D

    OM

    INIC

    R. S

    ON

    DY

    2005: OUR FIRST BOOK

  • Chicago Self-Publishing Meet-up June 2015

    DOMINIC R. SONDY

    LOO

    KIN

    G A

    T Y

    EW

    DOMINIC R

    . SONDY

    POINT OF VIEW ISPIVOTAL TO PERCEPTION

    LOOK I N G - A T - Y EW . C OM

    DOM I N I C R S O N D Y . C OM

    L O O K I N G A T

    Copyright 2014 Dominic R. SondyAll rights reserved.

    Published by Creative Aces Publishing,a division of Creative Aces Corporation;Chicago, Illinois

    CREATIVE ACES

    PUBLISHING

    Our self-published books, print & digital.

  • Introduction to self-publishing techniques to create an amazing book of your photographs or illustrations.

    JOANN SONDYCreative Aces Resource DecksMarch 2015 [v1]Copyright 2015 Joann Sondy Creative Aces Corp.

    CREATE YOUR OWN GREAT PHOTO BOOKS

    An overview of the resources and tools available to anyone who wants to publish their own book.

    JOANN SONDYCreative Aces Resource DecksFebruary 2014 (v2)

    SELF-PUBLISHINGNAVIGATING THE PROCESS

    Create Multi-Touch Books for iPad

    CREATIVE ACESResource Decks for Small Business Marketing September 2013

    iBooks author overview

    The Ultimate 12-Slide Structure For Any Presentation

    CREATIVE ACESMarketing Decks for Small Business Marketing July 2012

    Universal Pitch Deck

  • DOES IT WORK IN MINIATURE?

    Governments controlled the

    shuf e to Saigon. Thousands

    of young men were forced

    to Hurry Up And Wait as

    fate mixed the deck that

    determined their destiny.

    They lined up, counted off and

    were dealt assignments. If the

    cards were stacked against

    you, you could be forced to

    cash out way too early. Or,

    you might just get lucky

    SAIG

    ON

    SH

    UFFLE D

    OM

    INIC

    R. S

    ON

    DY

    Introduction to self-publishing techniques to create an amazing book of your photographs or illustrations.

    JOANN SONDYCreative Aces Resource DecksMarch 2015 [v1]Copyright 2015 Joann Sondy Creative Aces Corp.

    CREATE YOUR OWN GREAT PHOTO BOOKS

    2014 ANNUAL REPORT AND 10-K

    MY FIRST APARTMENT

    For Kaitlin

    ANNA COHN DONNELLY AND FAMILY

    Docent Self-Study Guide

    C h i C a g oCu l tura lC e n t e r

    GOING PUBLIC TODAY: The Risks and Rewards

  • Spend your energy on the text and your money on the cover. Without a great cover, your potential audience will never find out how great your text is.

    Dan Poynter, The Self-Publishing Manual

  • Fast. Cheap. Good.

    Pick ONE.

    HOW DO YOU WANT YOUR COVER DONE?

    You cant have all three.

  • JOANN SONDY PUBLISHING@CREATIVEACES.COM (231) 633-0945 CELLChicago Self-Publishing Meet-upCopyright 2015 Joann Sondy Creative Aces Corp.

    Conduct your own field research of cover designs.

    A synopsis to share with your designer. Be honest and upfront. Clear, concise title. Review and understand the design contract. Provide feedback on the composites. Ensure usage rights of any/all imagery. Does it work in minature? How will the cover be used in marketing?

    WORKING WITH YOUR DESIGNER

    RESOURCES:Chicago Women in Publishingwww.cwip.org

    Directories Graphic Artists & Illustrators:www.creativehotlist.comwww.chicago.aiga.orgwww.behance.netwww.directoryofillustration.com

    Book Cover Inspirationwww.chipkidd.comwww.bookcoverarchive.comwww.thebookdesigner.com